An innovative interpretation of Haier Mall's anniversary

Source: Internet
Author: User
Keywords Mall Haier anniversary celebration
Tags .mall business cost customization customized distribution electric business expression
"920, Hi spell go!", recently on the internet about Haier Mall anniversary of the information, caused a lot of concern, its tone expression is very consistent with the current young people's aesthetic preferences. As we all know, at this stage of the electric Business Festival is generally the main promotional price reduction, and the Haier Mall anniversary to "HI" experience a alternative. According to the report of billion power network, the activities of the Haier Mall in addition to cost-effective products and fashion fun play outside, there are many breakthroughs in innovation: called Speed purchase imagine, if a refrigerator, air-conditioning or washing machine, very cost-effective, brand origin pure, commitment to order three hours after delivery, and send and install synchronization, Such a product appears on your mobile phone, you will not have the impulse to buy? This is not the purchase of millet activities, but Haier Mall is launching the called Speed shopping. Called First of all by the Haier electric business Select a class of products in the Internet first interaction, understand customer demand, and then production of customized products. Then, go into the early warm-up, find the user interested in personalized products, and then through the time special selling way, such as only a day to sell the product. Finally, if the user continues, can be guaranteed three hours of rapid door-to-door installation, delivery synchronization. The entire chain, from customization to installation, takes only one day. It can be said that called pay attention to the relationship between factories and consumers, to help the brand and users better interaction. This is a bold innovation in the industry, and this model will greatly enhance the user experience. C2B Personalized Custom Login Haier Mall will find that the anniversary of Haier Mall set up a personalized version of the plate, the current "after", "after" has gradually become the mainstream of consumer groups, they promote personalized, the pursuit of a different, traditional mode of business has been difficult to meet their appetite, and C2B mode of sales, The combination of goods and needs will be greatly improved, with the same quality conditions, service and price advantages more obvious. Industry insiders said: "C2B model can help sellers more accurate targeting of consumers, by virtue of the advantages of Haier Group, effective management of upstream and downstream supply chain, ultra-high cost performance products to meet the needs of users more." "In fact, before the Haier hand cat many times to test water C2B customization, Haier Mall in this regard can be said to have accumulated considerable success experience." Haier Mall through the establishment of customized zones can be found, participate in customized products not only include television, water heaters and refrigerators and so on to obtain a good reputation of users of excellent products, there are many new Internet products such as ISEE Mini also participate in this C2B customization. 3-hour speed Tatsu delivery synchronization: To achieve C2B or called real landing must have a strong logistics system as a support, and logistics distribution capacity has been Haier Mall's core advantages. According to the information, Haier Mall's service coverage of the vast majority of the country, so far, 2,583 regions nationwide can achieve "sales to the village, door-to-door, service to households" logistics and distribution services. No matter where the user, can be achieved in the local single, off-site delivery, delivery range reached unprecedented breadth. In addition, Haier businessThe city also launched 1583 counties to pay the goods, Qingdao and other regions also carried out after the installation of satisfactory payment services, the backend user experience to upgrade to a new level, this August Haier Mall for called Products launched the "3-hour speed Tatsu" and other fine services are in the industry to create records. In short, Haier Mall strong logistics system, will be the anniversary of the celebration of the hi-fight refueling acceleration. For Haier Mall, whether it is the exploration of various modes, innovation products subversion, or logistics distribution services breakthrough, is to create the best experience in the internet era of users, Haier Mall to play a world-class vertical brand of electric dealers.
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