An internet lottery carnival

"Did you buy a lottery tonight?" "England is too bad to lose any leggings and go to the rooftops ..." During this year's FIFA World Cup, phrases like this became popular in Weibo, WeChat and other social circles topic.

Towards the end of the World Cup in Brazil, set off a wave of Chinese fans watch the upsurge, but also detonated an Internet lottery carnival.

According to statistics from Internet lottery consulting firm Pantone Consulting, as the most dynamic lottery ticket sales since the start of the World Cup in Brazil, the one-day sales volume of the lottery lottery hit a record high. As of July 6, the World Cup total sales of nearly a billion game. Among them, 70% is purchased through the network and mobile terminal channels.

The enthusiasm of the Brazil World Cup gave birth to the huge demand for lotteries. In 2014, it was also called the "first year" of the lottery in China. The industry is expected within two years, the scale of the Internet lottery industry will break billions.

Under the tempting cakes, a number of Internet giants are tempting to share a slice of the cake. A Nuggets Internet Lottery industry battle has quietly started. Beijing News reporter Liu Xi Beijing reported

Nearly one billion Internet gaming sales into the main battlefield

The efficient and convenient Internet, as well as the hot social network, so many fans quickly turned Cai-ming. During the World Cup, the daily sales of Supermarkets were over 400 million yuan. During this World Cup, the sales volume of Supermarkets is expected to exceed 12 billion yuan.

"Oh, it's a 90-minute boredom, 50 yuan and playing catchy, this year's Dutch team pit me miserable." July 10 morning, Beijing's white-collar money, keep in front of the TV, watch the Netherlands The semi-finals against Argentina.

Qianmu, who had never bought a lottery before, started the round about the lottery on various social platforms like WeChat since the Brazilian World Cup started on June 13, allowing Qianmu to "move his heart."

More money than the money and animal husbandry, "Crazy" is the old staff of the company, after the start of the World Cup almost field bet, the amount ranging from tens of dollars to hundreds of dollars, "used to buy lottery are go betting betting, but Now watching the ball, drinking beer, eating hot pot children, fingering on the phone screen, you can bet to buy the ball, it is too convenient. "

In fact, just as Qianmu and Lao Ho did, there are tens of thousands of new "lottery" people who bought lottery tickets via the Internet and mobile terminals during the World Cup in Brazil.

National Lottery Management Center data show that the first World Cup match day, as a lottery lottery sales of a kind, competing single-day sales have more than 150 million yuan; since then SMG single-day sales record all the way to refresh, 4 days have been Completed sales of 900000000, start 9 days cumulative sales reached 4000000000 yuan, has exceeded South Africa World Cup during the total sales of 2.3 billion yuan.

According to the latest statistics Caitong Information, as of July 6, the World Cup lottery lottery sales volume reached 96 billion yuan, approaching billions mark; of which July 5, single-day sales reached 644 million yuan, A record high, the degree of popularity is evident.

"Among these, 70% are purchased through the Internet and through mobile channels, and the internet has become the main battleground for sports lottery sales," said Li Jian, the president of Pantone Consulting.

"According to the data we currently monitor, the average sales of one-day World Cup lottery tickets have exceeded 400 million yuan." According to Li Jian, president of Pantone Consulting, the total amount of World Cup soccer sales is expected to reach 12 billion yuan Above, five times the World Cup in South Africa.

500 CFL Pan Jingming CFO told the Beijing News reporter, during the World Cup on the company's daily average of new users is about 10 times the World Cup; and sales, the World Cup 500 lottery network during the day before the World Cup sales volume of 3 To 5 times.

Internet lottery "first year" many giants staged Heroes hegemony

With multiple positives, 2014 was regarded as the "first year" of the lottery industry in China. In order to get a piece of cake in such a huge lottery market, various Internet tyrants have landed in succession.

It seems the industry, with the World Cup hot market, the huge demand for lottery tickets coupled with the rapid development of the Internet situation, under multiple positive, 2014 will be China's Internet lottery industry to start the "first year."

The sales volume of sports lottery in the past three years shows a high-speed mode with a compound annual growth rate of over 20%.

"There are currently three types of sports lotteries, quizzes, Bei Dan and traditional soccer lottery." Li Jian, the co-president of Pantone Consulting, told the Beijing News reporters that the traditional lottery is removed and the remaining two lottery content and play designs are more adapted to the Internet and mobile terminal sales .

Li Jian said: "From this year's situation, the Internet has become the winner of lottery sales, the future will continue this trend."

"This year should be the first year of the Internet lottery, the industry also showed a networked, social attributes." 500 Zhengcai Pan CFO on the Beijing News reporter said the first is the World Cup received a huge audience attention, since then a large-scale Internet lottery Corporate marketing reached audiences and convenient internet and mobile terminals enabled a group of consumers to take the lead in consumer spending. Subsequently, the first audiences spread the information to social media, and with the marketing promotion of the enterprise, more users were constantly joining in.

According to monitoring data from Analysys International, the overall online lottery sales in China reached 14.6 billion in the first quarter of 2014, representing an increase of 18.9% from the previous quarter. Among them, the market size of the mobile lottery reached 1.56 billion with an increase of 49.4% from the previous quarter.

The huge demand for lottery itself, the development of network and mobile technology, coupled with the World Cup feast boost, a market with great potential has just opened.

In order to get a piece of cake in such a huge lottery market, various Internet tyrants have landed in succession. Remove the vertical type professional lottery website 500 lottery network, 365 lottery tickets, Sina, Netease, Sohu, 360 and other portals have also launched its lottery webpage and APP client, while e-commerce giants Ali, Tencent has set foot in.

June 4, Taobao lottery launched the version of the treasure version of "Never stop color", "World Cup title quiz" has also been linked to Taobao home; and industry veteran 500 lottery network outdone, slogan directly hit the "look at the data, grasp the skills , To win the World Cup ", emphasizing its information and data, the main professional lottery card, and release World Cup version of mobile APP.

A wide variety of time and gimmicks lottery games are packed in the beautiful web pages and mobile phone client, pushed to the user.

The market value of billions of dollars in the industry Nuggets battle intensified

It is estimated that the scale of the Internet lottery sales market in 2015 is expected to exceed 100 billion. Attracted industry giants including BAT to enter the market share cake. But simple and crude competition or bring the industry shuffle.

A research report from Shenyin & Wanguo shows that from 2005 to 2013, the sales volume of Internet lottery in China surged from 100 million to 42 billion yuan and the annual compound growth rate reached an astonishing 112.8%. At the same time, In 2015, the size of this market is expected to exceed 100 billion.

Chengyang, a senior lottery ticket expert on the Beijing News reporter said that in the past two years, the network lottery showing a blowout situation, the major Internet giants collective approach, hot industry pattern, the reason behind the main reason is the network to open up the qualification of qualified and Capital market concerns.

In fact, as early as in 2001 the Internet has already appeared in the domestic color printing business, but for many years has been in the margins of the lottery industry and regulatory gray areas. It was not until January 2013 that the Ministry of Finance issued the Measures for the Management of the Issuance and Sale of Lottery Tickets that the channel legitimacy of Internet lottery sales was recognized.

"After the channel was liberalized, the huge market size and demand of the lottery industry itself attracted the attention of the capital market." The 500 lottery network went public in the US late last year, allowing the market to see room for growth in the lottery.

More than a year ago, A shares, Hong Kong stocks and stocks in the stock market, frequently listed companies involved in the merger and acquisition of reorganization of lottery assets; the same time, the People's Daily, CCTV and other mainstream media have opened the lottery plate. Subsequently, BAT, which has huge customer traffic, entered the market one after another, and veteran portals such as Sina and Netease started lottery business in different ways to seize the market and seek benefits in the future.

"From the perspective of policy and participation rate, China's Internet lottery will still have tremendous room for growth in the future." According to Li Jian, there are only two companies that have really obtained Internet lottery sales pilot documents, 500 lottery tickets and China's CSD. More "unlicensed" network lottery companies are with the provinces and cities around the body lottery center signed a phone sales cooperation, lottery sales platform as lottery sales agents around the country, such a "edge ball" approach to operation.

"The domestic lottery industry is considered lagging behind the market policy, lottery selling lottery sites or relying on the national sports center, can not be like foreign gaming companies sell their own sellers and direct seizure situation; the same time, 13.6%, a far cry from the level of 30% in developed countries. "Li Jian believes that with the development and expansion of network channels and technologies, more proactive policies will be introduced in the future and this market will have great prospects for development.

Li Jian said that at present the network lottery industry is hot and unusual, and all the companies in order to attract customers have entered the crazy stage of throwing money. In such a simple and crude competition, the future elimination and reshuffle in the industry is inevitable.

"Because of the resource advantages of the e-commerce giants and portals, traditional vertical lottery websites are under increasing management pressure." According to Li Jian, the last e-commerce giant with capital strength and customer resources in the industry will emerge as the overlord of the industry; At the same time, the veteran professional lottery website ensures its market share through mergers and acquisitions and eventually forms a pattern of several oligopolists that compete with each other. However, a large number of small and medium-sized lottery companies will be eliminated.