An interpretation of "the content is king outside the chain as the Emperor"

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Do SEO this line of all know "content is king, outside chain for Emperor" This sentence, but "king" and "Emperor" in the end which is important, how much, not everyone has the correct understanding. I use my long-term practice to tell you that content is more important than the chain. Why I say so, to play a simple analogy, if the site is an army or team, then included are soldiers and players, outside the chain is foreign aid, although foreign aid can play a role, but you fight or play football can not rely on foreign aid to you to fight it.

Content for the King

To my website authoritative company NET, from last May after the chain on the sharp soaring, has lasted two or three months, most of the time to reach more than 30,000, but so many outside the chain but not to my keyword ranking played an obvious role, almost still remain in position. But when last October included a breakthrough 1000, the situation has changed, I have been pushing the main keyword "Health care products Company", "Health care products brand" "Vitamin E soft capsule" and so on finally rose to the first page, the most former even occupy the top three. And last month, 28th, my collection do not know why suddenly less than 600, this, my keyword ranking significantly decreased, the impact on me is really not small. Therefore, included for the website, played a decisive role.

Included in the role of the main keyword is not only the impact of ranking, and a large number of long tail words are also collected to maintain.

To have a good collection must have good content, because now the search engine is more and more intelligent, in 08, you to "mobile phone" as the title, the text of 100 "mobile phone", so that "article", Baidu received not mistaken, now you fool Ghost to go. I even found that even false original, Baidu also more and more dislike. My site included down, it is likely because Baidu has been tired of my content of the same kind of false original articles, so, if not to improve the original degree, want to improve the collection has been very difficult.

Recently I also found that Baidu in addition to like the original article, but also often give him a change of taste, in order to win the favor of Baidu, write the article is like a chef, you Dayton to do radish, vegetables, eggplant, cycle, no innovation, if you are diners, then you have appetite? For example, you are lighting the website, Occasionally send a point furniture class article also no harm, do not deviate from the general direction on it.

Outside the chain for the emperor

So what is the role of the chain? We all know that there are a lot of online selling outside the chain, this kind of thing if it is the weight of high correlation of the chain to improve the site weight and PR value is still very useful, especially the link and anchor text to improve the role of ranking, but it is not worth a lot of energy spent on that top or pay a large price to buy the chain. In fact, the most prominent role of the chain is that every time your site included a sharp drop near the time of the K or snapshots are not updated for a long time, this time if there is a high-quality chain link to you, then it is equal to the Baidu spider a portal, this high-quality chain is your savior, the key moment can pull you. As for your site is very stable, ranked very stable, no matter what place, everywhere hair outside the chain, even if one night soaring tens of thousands of, you can say, you white busy, this kind of thing, to improve the rankings no use, even sometimes help you busy.

Black Hat is basically the use of the outside chain to enlarge the search engine defects. Remember in 2010, a lot of cheating stations are doing the word "left-carnitine", at that time, Baidu search "left-carnitine" the first page of the basic are these stations group, the station group content is all rubbish, all is the collection of other people's articles, which add some left-carnitine keyword anchor text, The inner pages of these station groups are linked with these anchor texts, Mimicengceng, woven into a huge net, so that his collection and the chain can be very large, so he was in the short term to the first page. It is said that there is a guy selling fake left-carnitine one months to earn a hundred thousand of Black heart money, to this, presumably as stationmaster we are very jealous, but the black heart money is not so good to earn. Those station group appeared, Baidu quickly improved the algorithm, immediately put him down, from then on, want to drill such a loophole is impossible.

Therefore, as a webmaster or network promotion personnel must be clear about the content and the chain each accounted for how many components, must let the content and the outside chain coordinated development, must according to their respective characteristics to use just right. Such a black hat can only be a short-term fluke, extremes, you put the role of the chain amplification to the extreme, it is bound to quickly perish. Want long-term stable to do the station, or have to do a good job of content, enhance the user experience, create a marketing-oriented website, dignified to make money.