An interview with "Meng": Beaver Home will not be the last to start a business

Editor's note: "People's records" is Tencent Technology launched by the character interview column, focusing on the business science and technology era of the most insightful, controversial and dramatic figures. Today, the launch of the nineth phase of "people": "Carving Ye" Meng wake.

Tencent Science and Technology ran the October 27 report

"Carving Ye" Meng woke up his new round of entrepreneurial project-The Beaver family. The current flagship "nail Division Door" platform, announced that already has nearly 1000 nail division, daily orders 2000 orders. Meng said bluntly, "We should be the world's largest nail shop."

"I know exactly what we want to see," Meng that marketing is his gift, "The thing that comes out of the womb." With the expansion of the Beaver family, he has a "beaver home 1 billion value only half a year" internal mail, then with a "O2O winners and losers" of the article elaborated his personal understanding of O2O, the surface of the talk O2O, but in fact, the message is that the Beaver family choose nail why is a very correct direction.

Two years ago, carving beef brisket preparation and seal test period, Meng already used a set of mature marketing techniques for his personal and carving beef brisket brand brought unprecedented attention, "5 million buy food mystery party", "leave a few hands encounter Cang Jing Empty" is the period of Meng-led marketing events. From the end of the earth, to micro-bo, micro-letter, he always understand the internet context of what readers want to see.

In addition to the use of marketing strategy, over 40 of Meng is still a continuous entrepreneur, "in the Brisket restaurant aromatherapy essential oils to engage in pioneer drama columnist", is his microblog on his introduction. What others think he does is "cross-border," but he says the core of a few startups has not changed, "Our genes are women who can serve the middle class."

The first bucket of gold was earned from the more than 10 years ago. To obtain initial financial freedom, to the international image of the olive oil to become the first oil sales Taobao brand, Meng awake know how to do and women-related business, "My observation ability is very strong, I can use a very short time to grasp the female mentality."

This time the Beaver family is still an entrepreneurial project around women. In Meng's plan, the Beaver family should be a platform to carry 1 million craftsmen in the future. In addition to nail armour, all of the categories associated with beauty and female consumption may become the next direction for the Beaver's family to expand.

"80% of the time spent at the Beaver House."

Meng the cause of his founder Beaver home to "feelings", "the liberation of 1 million craftsmen is a great career."

But the idea that prompted him to sprout a beaver was the female employee around him, "we (the office) began two years ago, there is a house dedicated to staff to provide door-to-door beauty salon, lining up is a nail, often can see people complain today and not row." ”

From the beauty salon, to the olive oil, and then to the Beaver House, Meng Awake's entrepreneurial project has always been around the female consumer demand, note that the nail market in Meng seems to be a normal thing, "if this I can not see, then I have worked for so many years" form is greater than the content of the matter, this is my label.

Located in Beijing 798, "Dream Castle" is the office of the team, the company now holds the oil, carving beef brisket and other catering business managers and the new founder of the Beaver Family team.

The Beaver family is clearly the most concerned about the current stage of Meng, "I now 80% of the energy to the beaver home." For the already maturing of the olive oil and catering team, Meng is happy to do a "Shang", "I am a man of the imagination, as long as the professional team to carry out on it."

For the future of the Beaver family, Meng once publicly promised that "the Beaver family will never receive a nail division commission," while put the words "The future will burn 500 million". How to determine is "500 million", Meng bluntly "this is guessing", but relative to the previous entrepreneurial projects, the Beaver family does not have rapid replication and high-speed expansion of the characteristics, "the nail market to grow up about two or three years, because O2O is a slow process."

Meng once from the consumption frequency, the decision-making mechanism and so on several dimensions, explains why chooses the nail nail as the Beaver family's first step. But Meng has greater ambitions for beavers, and "Liberating 1 million craftsmen" is the mission of his beaver's family.

When it comes to choosing which category to go next, Meng thinks it's a "genetic" job, that "our genes are for women who can serve the middle class," and that all the categories associated with beauty and female consumption may be the next direction for the Beaver's family to expand.

Continuous venture after financial freedom

Meng seems to be a man of entrepreneurial addiction. In addition to high visibility in the outside of the olive oil, vulture beef brisket and beaver Home, his entrepreneurial project also includes three body air purification, dining brand Xue Pan kebab, Pina Pausch afternoon tea, and as investors "meddle" to the Pioneer Theater.

In Meng himself, he had long said goodbye to the time he struggled for money ten years ago. Before and after 2002, Meng to the Blue technology company as the main body, with "" "This brand to do beauty salon franchise, to 07 announced the development of 500 franchise stores. "The second" is Meng Awakening to earn the first bucket of gold, the initial realization of financial freedom an important step.

"I have a very early realization of financial freedom," through the 06 to 09 every day "Nothing" bubble Tianya, play games, listen to music time, why will start again, Meng to Lei founder of the experience of millet for their own choice to annotate, "this thing must be done, the Beaver home dry became my steadfast, dry lost I also steadfast."

Like Lei, who is called "rebels," Meng is a loyal pump for Steve Jobs. "Jobs lived to change the world, and on the last day it was a passion for life," he said. The other two business celebrities who let Meng express their appreciation also have the element of "passion", they are Li Ka-shing and Ma Yun respectively.

Meng from a lot of ways to Jack Ma, his special feelings for Ma Yun part also from the pioneering experience of the oil, Liv's early development and the current scale, in many ways benefited from Taobao this online channel. "I am very trusting of Ali's values, and even the many values of the olive oil are in common with Ali."

In Meng's view, Ma Yun has played a vital role in rebuilding the basic credit rules of China's commercial society, while the Beaver, who played the slogan of "Liberating the artisan", will have a future worth less than Taobao. If it's a marketing endowment, it's a personal hobby, and the beaver family may be "my personal most important entrepreneurial experience".

But the entrepreneur, who calls himself "always curious about the world", does not think the Beaver family will be his starting point, "The Beaver's family may be the biggest, but not the last."