An investigation on the ecological chain of the network "gang"

Abstract: In the police captured the network pushing hands Qin (real name is Qin Zhihui), the second four (real name for Yang Xiuyu), and the end of their own ER-ma Interactive Marketing Planning Co., Ltd. (hereinafter known as the "Er ma interaction"), with 12,151,626 micro-Bo fans, was recognized as a cry hundred

In the police captured "network push Hands" Qin (real name is Qin Zhihui), the second four (real name for Yang Xiuyu), and the end of their own ER-ma Interactive Marketing Planning Co., Ltd. (hereinafter referred to as "ER ma interaction"), with 12,151,626 micro-Bo fan, is recognized as Youboy in the circle of well-known angel investors Super "Big V" Shire was arrested on suspicion of fornication. In its aftermath, the Netizen dug up the Qin fire to Beijing's first job is to serve in the famous network of the Navy company Huayi Company, its founder is Du Zijian, this person is Shire close comrade-in-arms, 2010 Shire Direct injection control of Huayi company.

So, about Shire as the representative of the "Big V" is the network pushing hands of the "ultimate Big Boss" rumors, to Xue as the representative of the "Big V" Network "gang" ecological chain also gradually surfaced.

According to the reporter of China Business Daily, in the network "gang" interests chain, upstream by the network pushing hands and "big V" composition, they or spontaneously or be inspired to issue a positive or negative public opinion offensive, many "big V" behind are hidden investors figure, By controlling Weibo users and so on hundreds of accounts to form the foundation of Weibo marketing. and downstream of the Water Corps team is divided into "whitewater" (Do positive evaluation) and "Blackwater" (Do negative evaluation), responsible for the upstream participation to affect the public opinion of the camp.

Investors kidnap Big V

In fact, in a wave of public opinion events, the Big V of the network can be both exploited and active participants. ”

There is a word on the Internet, if you want to offend a person, want to fry red a person, can ask the Navy to help, as long as pay the navy, everything is good to do.

"The big boss of the Qin fire fire is some big V, two bosses are the two demolition four." Behind them, in fact, the power of the vast network of navy companies, network marketing companies. "In fact, in a wave of public opinion events, the Big V may be both exploited and active," said an online marketing expert who declined to be named. ”

According to the expert: Generally speaking, the "Big V team" operation process is: First let Qin this analogy hand forged eye-catching events and news, and then Big V and other command of the Navy to forward comments or attack opponents, or red party, the purpose to achieve, Qin and other people to delete the relevant micro-bo destroy evidence to deceive, and sign up for a new account waiting for the opportunity to start a new wave of disinformation attacks (or hype).

It is understood that with the "Qin interaction" as the representative of the marketing team in the portal microblogging, portal sites in many allies, so the internet is rampant. In addition, micro-blog marketing is the highest investment returns, but also can quickly form a convenient platform for public opinion offensive.

In fact, back in 2012, the Micro-blog accounts on the river are increasingly clear: grassroots bo "Cold jokes selected" has fans 11507320 (as of August 29, 2013), behind the scenes Bo main Yin Guangxu is a 85, remove "cold jokes selected", he also has a number of millions of fans of Weibo. and the angel investor Cai behind Yin is not only Yin Guangxu's investor, but also has an account that controls at least 1/8 Sina Weibo users.

And Beijing's Huayi Media Technology Co., Ltd. Du Zijian is another big giant, according to earlier media reporter burst material, angel investor Shire had teamed up with a PR company, respectively, 2.5 million yuan to subscribe to China Arts hundred 24.5% stake. and "Wine Red Ice Blue" (Xiaojunli) also control the "global fashion" "love words" such as hundreds of accounts, the formation of micro-BO marketing three full potential.

Now, the first generation of network large behind the hands of the 1.0 era is gradually in the past, these network large number of hands have been declining, and some network marketing companies set up on the right track. Weibo is moving to the Personal 2.0 era: The second generation big like @ Leave a few hands @ Li Tiegen @ Genius Small Panda @ eight gods and so many fans millions of "personal Weibo" has become popular mainstream, Sina began to pay attention to the original content of technology content, these people have their own views and copyright, and the content promotion and the advertisement pattern has already upgraded to the new era.

According to industry sources: before the micro-broad behind the marketing company orders, to carry out the official micro-blog maintenance, short-term promotional activities, such as Update 500 with the company and product-related micro-blog, add 5,000 real fans, organize two times online activities, fees to reach thousands of to tens of thousands of yuan range. And now more convenient, the company can directly remit money to micro-great individuals, and then through these big V forwarding promotion, so more direct, but also more targeted.

Now Weibo has really entered the media from the "Big V" era, fans of personalized network pushing the hands of the pursuit also created a Qin and two demolition four people "into V" impatient. And thousands of the Navy's executive teams behind them created the most solid link in the ecosystem.

The Navy is evolving.

Today, the Old Navy is unwilling to be a navy, but also slowly to the upstream evolution.

In the "100,000 Navy Network", the opening of the advertising language: "Water, good people, Fangcheng." "In an industrial chain, the position of the Navy is at a glance.

The Navy is a kind of people who promote, write articles, send links and make editors for the Navy company.

This line of pay difference is large, some send an article may only get two or three yuan, and some may be dozens of yuan, so this line does not have a unified standard. Some of them are pushing orders from upstream networks, and some are rejoined directly from advertising companies or PR companies.

Generally speaking, in the specific form, some companies register a lot of their own ID brush praise, some of the college students in the group to open the Army Group to recruit Low-cost Navy labor force, but also in the micro-pig online publishing tasks, and then according to the completion of the program to give bonuses.

Although network army and network push hands are the driving force of network event marketing, but because of different division of labor, its work content and income distribution are not the same.

They are more similar to a relay relationship, the network pushing hands through the early stage of customer requirements analysis, positioning, planning, manufacturing topics and implanted information, online set up the network agenda, will spread the baton to the network, the Navy is responsible for the next promotion.

In addition there are direct conductors also with directed relations, if the network hand-pushing work is based on brain power, then the network of marine machinery of the post, reprint, replies, can be said to be hard manual labor, all of its actions are carried out under the network of pushing hands, like the soldiers in the battlefield under the command of the army. The network pushes hands flap, can get hundreds of network Navy's response, is youboy. When the post is placed on the homepage of the website, arouse the attention of netizens, the network Army will withdraw under the command of the network pushing hands.

The network Navy has opened the grassroots discourse marketing curtain. Network pushing hands to the majority of men, the age structure is light, although they do not have too many professional background, but have a leap of thinking, unlimited creativity.

A network of the company's manager told reporters that the network of the Navy's work in various forms, full-time to do this line is not much. A considerable part of the people are part-time and do not even sign formal labor contracts. They chose the work for a variety of reasons, among them because of the majority of the income reasons, because of the interests of the hobby is also a part of the phenomenon of being introduced by acquaintances is widespread, only a small number of people because professional choose the occupation. The network Army's income is unequal, most people's monthly income is 2000 yuan to 5000 yuan.

Others have a lot of ideas in college students choose to start their own businesses, multiple platforms exerting force: For example, Li is the first Chinese grassroots micro-letter, now he has a person with 6 million micro-letter fans, many of his micro-letter account is currently increasing by 10,000 people every day. Everyone familiar with the "more than a laugh will be pregnant" "pocket English", "My predecessor really need" and so on each are millions of fans of the micro-broad, these large size by his own.

Now, the Old Navy is unwilling to be a navy, but also slowly to the upstream evolution. However, due to the lack of supervision of the network environment, we hope to build an industry benchmark and other things, so that the industry healthier, so that customers more trust, so that the masses are no longer so repulsive. Lee Mun, CEO of Shanghai Internet PR Strategy Co., Ltd. said to reporters.