An overview and interpretation of public opinion events in the 2013 electric business

An overview of public opinion events in the 2013 electric industry

2013, the domestic electricity business industry public opinion may use "Concussion" the word to describe, and is "the continuous concussion". Mobile Internet to make the virtual world and the real world increasingly deep in the electric business industry, many traditional enterprises and cross-industry businesses have joined the flashing charm of the industry want to share a piece of the pie. For example, the initiative to meet the 2013 "Double 11" business opportunities, to participate in the line under the linkage of the business people brought more market segments and increase, the total number of transactions also appeared unprecedented pomp.

At the same time, Wanda Real estate Wang to expand their career map began to gradually transfer to the electric business sector, and recruit everywhere. December 12, brewing a lot of Wanda electric business "million sinks Network" Officially on line, the business covers department stores, food, cinemas, KTV and many other fields, to provide users with the latest Plaza activities, business information, merchandise Shopping guide and other information and services. Low price and high efficiency are the essence of the Internet gene, and there is a view that it is more like a shopping platform under the Wanda Line. In this year, Shun Fung Electric commodity licensing preferred to hand over 400 million of sales report card, to Shun Fung Group in the development of the next year to accumulate the experience of successful service.

In 2013 years, the unexpected big data like falling from the sky, undoubtedly to the electric business industry issued a serious challenge. Red Barley public opinion in the common comb many electric business enterprise public opinion incident, found that the living environment of the electric quotient is not as wonderful as they imagine. Unexpected internal competition and external challenges, to make Yong-hui supermarket fresh, million Moore, flying Tiger Tesco, Love Gu Mall and other electric dealers have a loss, the industrial bank staged mall door just opened also suddenly closed, as if it is to heat the hot hair of the banking department of internet finance poured a basin of cold water. In the eyes of some Internet public opinion analysts, Societe Generale's approach is to make a wise choice in PR crisis, but the intangible to some new electric business enterprise's future development increased unpredictable factors, hope this is a pot of some utility sobering.

Interpretation of public opinion events in the electric business sector in 2013

2013 Electric Business negative public opinion average heat of 346.4, the overall performance of the electric business enterprise negative public opinion situation is basically unstable, public opinion environment has the obvious change, Jing Dong and Ali public opinion pressure rise first, respectively accounted for 48.5% and 46.3%. The overall situation is as follows:

(Explanation: ① electric business public opinion events according to the heat of the event, the heat refers to an event in the network platform caused by the degree of concern, indicating the size of the situation of an event, the calculation formula for: Heat =0.4* News +0.2* Forum Volume +0.2* Blog Volume +0.2* micro-bo volume. The choice of ② crisis public opinion event is mainly based on the negative event that the heat is greater than or equal to 50; The major crisis public opinion event refers to the crisis events with a heat greater than or equal to 1000, and as an analysis object of the enterprise crisis response. ③ Data monitoring time period: 2013.1.1-2013.12.31. Source: Red Barley public opinion)

From the time, the second half of 2013, the general public opinion is higher than the first half of the year, mainly in the "double 11" before and after the public opinion in the trend of inflation, with the French drama theorist of the words: "No conflict there is no drama." Netizens have joined the "Electricity merchant price war" to carry on the scarf, the electric business enterprise to the profit desire is more urgent, causes the electric business enterprise temporarily to fire one, but the electricity merchant Guild fights to the traditional business model's impact also will continue, believed will have the drama to connect the Taiwan.

At the same time, the "double 11" period consumer complaints remain high, forcing the electricity business legislation is also speeding up the process. October 21, the 12 National People's Congress Standing Committee fifth meeting held the first plenary meeting through the "Elimination Law" amendment, add the minimum 7th return of the Cooling-off period to give consumers "regret right", the electric business platform as a third party also bear limited liability.

From the enterprise public opinion incident, Ali's corporate public opinion in total accounted for a large amount of public opinion, mainly due to the industrial chain branch of the regulatory loopholes caused by the problem, accounted for up to 40%. Home industry is one of the most coveted cakes, October 29, 2013, with a picture of the outgoing, directly caused by the domestic industry voices. Netizens hot talk industry big guy--Red Star US Kai Long Chairman Chei request merchant Boycott Cat line activity news. On October 30, another industry leader, the home, sent a message to the merchant, formally conveying the determination and means of punishment. Because comparatively speaking, this industry develops comparatively elementary, the average transaction order value is extremely high. The way the cat shook its root, no wonder the store big guy will be angry, so that the home store joint boycott day cat public opinion events more prominent.

and related to Ali Taobao August 1 released the "Micro Bo Taobao version", when the user account binding, Sina Weibo users will be able to directly login Taobao platform to complete the purchase, payment and other links. On the same day, Taobao confirmed that it will suspend the application of micro-trust in the Taobao Service market order. For the giant pinch, it shows the growing competition for mobile internet portals.

It is worth mentioning that the courier industry is also an important part of the network consumption, no one can be alone, the system must be repaired in a timely manner. This May, Ma Yun joined the logistics industry, set up a "rookie net" contact, Beijing-East first launched the "Speed Tatsu" service, to achieve 3-hour distribution; Suningyun Business Deployment "Logistics Cloud" project, is expected to be completed by 2015, to achieve 60 logistics Base and 12 automated warehouses nationwide layout.

Comments and suggestions on public opinion of electric business in 2013

1, the electricity business situation causes the profession bad reputation

In the 2013, the development of China's internet industry, as well as the Internet of people's living habits, gave the traditional industry too much shock. This trend has brought huge commercial cakes, everyone is flocking, but using Internet products to completely transform a traditional industry, in the rapid development of mobile Internet and the market situation of the difficult to catch a taxi, taxi software is a wave of new upsurge.

May, Shenzhen, Shanghai Traffic Management department has stopped the third party taxi app again by netizens Spit slot, that these software moved the interests of relevant departments will stop, in this regard, there is a voice questioning whether the local government is simply because of the drawbacks of the fare increase function? Administrative intervention directly led to the escalation of public opinion, but the immediate "stop", But quite some "one will work millions bone withered" meaning.

In addition, the Industrial bank credit card online staging mall suddenly closed events, there is analysis that the banks want to be in the traditional electric power, especially the business of the implementation of the breakthrough is difficult. Because, the bank lacks the electric quotient thinking, in the talented person, the logistics platform, the information platform aspect cannot compare with the Internet electricity quotient, moreover, at present in this piece of real money enterprise also very few, directly affects the late service.

2, large electric operators abnormal performance, the negative public opinion still avoid

With the electronic business sector into the transition period, the rapid development of enterprises, will naturally meet the root causes of after-sales service complaints increased. A Fu nu scold Beijing East arrears payment, Jingdong mall disregard consumer complaints and sell unregistered counterfeit liquor and other electric business enterprises in the negative public opinion environment is difficult.

January 23, 2013, there are reports that Jingdong Mall has issued a warning letter to Xun, said its "expensive on compensation" activities allegedly illegal. The BoE welcomed fair competition but did not respond to details and said it did not want to be involved in a war of words.

February 28, a dependent on the electric network platform of oil suppliers, the micro-Bo platform to the domestic leading electric business enterprise Jingdong Mall declared war. The reason for the supplier's push to the mall was that the supplier said Jingdong Mall owed its 13-month sales. As a responsible enterprise, Jing-dong cannot disregard the essential needs of consumers, because it is an enterprise's social responsibility to work hard from its own service strategy and system perfection.

August 13, Netizen dezhiwoxing117 in Tianya Post said, in Jingdong bought mobile air-conditioning is in the state, quality problems, after the sale also has problems, Jingdong also do not give returns. Contact more than 10 applications to return to Beijing and east, not even the SMS phone did not inform on August 20 directly refused. Finally, the air-conditioning factory after the sale of telephone calls to ask the complainant is not to return, the complainant to the goods back.

"After-sales service" is the soul of the electrical quotient, but also the soft rib of the electric business. Too dependent on the online after-sales service, it is inevitable that the shop is not a big bully, ignoring consumer complaints. The electric dealer must realize, what is moves the consumer's smile. The network's indifference to the complainant directly exposes the electric business industry in dealing with the negative public opinion is an immature performance.

2014, the new wave of the future attack. Standing on the top of the wave of electric dealers, who will become a real public opinion to deal with the strong?