An overview of five global software case studies Summit inspiration

Here are some inspirations from the Global Software Case Study Summit, which is of great importance to product design and brand packaging.

How to quantify the measurement of the user experience, the key is to continue to do, just look at the data can not do anything, you need to use the same way to contrast other products horizontally, and at the same time vertically compare the development of their products.

Feel the change, for example, a variety of household appliances air-conditioning remote control, in fact, are not necessary things, through a more natural way can be achieved human-computer interaction. We recall that the most original way to communicate with the outside world is "action", and then, split out a variety of language voice, and modern appearance, keyboard, mouse God horse, perhaps only the process of evolution products.

How to measure the quality of a speech? You can look at a few parameters, the audience's access, the number of photos, eyes and so on.

Inspired two

Large process reference: think (positioning-understanding-Research)-design (exploration-concept)-build (scenario-implementation)

Several key elements of a small process:

Target Users: Understanding Users

Product Attributes: Understanding domain Knowledge

Brand: Image, DNA, user and product succession

Market position: The relationship between product and periphery

Business goal: Where do you want to go

Technical conditions and implementation costs

Large process reference: analysis-thinking-definition-execution

Inspired Three

Internet products, in fact, is the social discipline (social, psychological) of natural science expression, the person itself is perceptual subjective, but the implementation of the code is logical rigorous.

We can think of a lot of habitual questions, such as why the display is mostly horizontal (long head is horizontal), perhaps because the human eye is long. And why is the mobile screen most of the vertical? Perhaps because the phone is usually a single hand, vertical convenience, so the PSP screen is horizontal, because to double hands. Of course, there are different, such as watching the code farmers often put the display, easy to see the code, the BlackBerry screen landscape, because there is a qwert keyboard below.

The problem that the Internet solves, if excavate to the humanity stratification plane, actually still those questions, only can have the new solution, this inside has two levels.

One can be mapped to the concept, such as email (mail), IM (face-to-face chat), BBS (bulletin board), blog (diary) ... It's good to learn from the old concepts first.

Second, under the new technology, you can have "more fun" and new forms, such as Facebook, where you can learn about a lot of good friends (who know, don't know), and you can book taxis and practice spoken English with people you don't know.

These changes, thanks to the internet to increase liquidity, information transaction costs are lower, so convenient across time, across space, and again, such as electricity quotient, compared with the traditional mall, you can search, you can know before the evaluation of people bought, can be sorted by price, and so on.

To do products, as long as many people use products, you need to study sociology, understand the group of individual psychological expression there are several needs: sense of belonging, group feeling, talk, expression, security, social phobia, childlike innocence, curiosity, dignity, conformity ...

Inspire Four

Asking subordinates for advice: "If you were me, what would you change?"

Inspired Five

Users to study the biggest misunderstanding-to find the user to the solution.

For example, you ask the user, "Do you need a function", "this button to the left or right", instead, you should explore the user's problems and pain points, or the shortcomings of existing solutions, such as "How do you use XX Now, what is the bad place", "when and where do you do this thing, how to do it?" "And so on. Of course, users will sometimes take us to the ditch, directly give some solutions, I call this "pseudo function."

In addition, there is a point worth repeating--pay attention to distinguish between the user said "views" and "facts", to meet the point of view, to ask behind the "why", of course, after the Chinese traditional education baptism for more than 10 years we can hardly distinguish.