An overview of search engine optimization

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Search Engine optimization is one of the most popular tools for online marketing. Most Web sites want to sell their products or services online, and SEO is a tool that can bring customers low input and good results. In this article, we will discuss SEO questions and how it can bring benefits, and how yo your site gets high rankings on search engines.

What is search engine optimization?

Search Engine Optimization (also has other names, search engine rankings, search engine promotion, website promotion, SEO, etc.) is a way to make the site in different search engines occupy a higher ranking position. According to the latest industry survey, one out of every 20 people entered the second page of the search results, but only one of the hundred people entered the next page. So, get a better ranking position on the search engine, that is, your site should be at least two pages in the search results, preferably on the first page (and Top 10).

What are the primary benefits of SEO?

* Good search engine rankings will bring better quality business traffic to the site, resulting in more sales to the company.

* Search engine promotion is the cheapest way to advertise. Compared with the news or magazines, TV ads, search engine promotion costs can save several times, but also can bring more traffic to the site, resulting in a better return on investment.

* Search engine Optimization strengthens the brand's online visibility.

What's the point of getting a higher search engine ranking?

Search engines often change their search algorithms, forcing search engine optimization companies to constantly revise their strategic plans for their search engine optimization technology. But the following are basic factors that play a major role in search engine rankings.

A． Keyword Survey-keywords in the search engine optimization activities play the most important role. Keywords (can be 1, 2, 3, or more) is the search term that searches the user input search box to return to your site.

Keyword Survey tips:

* Often looking for the best keyword to describe your product or service;

* Search for multiple potential keywords to compare the best;

* Can answer descriptive keywords such as "why/how/what ...";

* Use server log files to understand which search terms your customers use most frequently when visiting your site;

* Use keywords to generate software, such as Wordtracker or Overture (http://inventory.Overture.com/d/searchinventory/suggestion/)

* The list of keywords contains the common misspelled word.

b． Page title-page title has a profound impact on search engines. Experience shows that most companies write home page titles according to the following example, but the result is often that their site does not get a good ranking position.

For example, in the case of "india-based outsourcing consultant", the ideal optimization title should contain more than 3-5 words about the business, such as outsourcing consultants,outsourcing India, Outsource India.
Optimization title-Outsourcing consultants,outsourcing India,outsource India as title.

C． Descriptive meta tags on Web pages-Web descriptions also play an important role in getting search engine rankings.

Optimization Description-Write the most appropriate descriptive text based on the best three keywords.

such as: Meta name= "description" content= "One of the" most reputed outsourcing consultants offering outsourcing services and Strategies on how to outsource India. ”

D． Keyword META tags on the Web page-this meta logo has played an important role for some time. However, as the operation of the continuous rampant (such as keyword META tags in the repeated use of content-related keywords, etc.), led to the search engine in the rankings on the keyword META tags no longer attach importance. However, you can still place keywords from 3 to 5 sites in the keyword META tag.

Optimize keywords-such as: Meta name= "keywords" content= "outsourcing consultants,outsourcing india,outsurce India".

E. Content or enhanced keyword Optimization pages are important in search engine rankings-if there is one of the most important factors in search engine rankings, especially in Google rankings, that is content. According to the general view in the industry, that is "content is king", perhaps this is to observe the Google's love of content after the conclusion of the word. Design content around the key keywords related to your business while considering the keyword density (KD) on the Web page.
Keyword density is a keyword is repeated the number of times and content of the total word count ratio. KD is usually expressed as a percentage, so the quotient above is multiplied by 100 to arrive at the final percentage.

For example, if your Web page around the keyword "search engine optimization" A total of 250 words, and the keyword (search engine optimization) has been repeated 10 times, then keyword density (KD) =10/250=4%.

Overall, the keyword density on the optimized page should remain 2-7%. The number varies with different search engines.

According to the keyword for the page to complete the design, you can submit these pages to different search engines.

A, google-http://www.google.com/addurl.html

B, Alltheweb-http://addurl.alltheweb.com/add_url

C, Altavista-http://addrul.altavista.com/addurl/new

D, msn-http://submitit.bcentral.com/msnsubmit.htm

E, Yahoo-http://submit.search.yahoo.com/free/request

SEO Considerations

Choose the right keywords for your site

Select a title for a Web page

Fill out a description meta ID for a Web page

Fill in the keyword ID for a webpage

Qualified and enriched content design

As Google's dominance of search-engine marketing is being threatened by some of its major rivals, such as Yahoo (which acquired the largest PPC search engine and the overture that have acquired AltaVista and AllTheWeb), Microsoft's MSN Division (which agrees that it will develop its own search engine technology), the search engine industry will undoubtedly soon have a lot of change. However, the above technical points summarized above are the basic elements, as long as these instructions, you can fully believe that your site rankings will be in Google and other search engines ranked top ten.