An understatement of the internet Marketing strategy: business-to-business Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Business-to-business Marketing is now up to the consumer and Consumer-to-consumer marketing, Business-to-business is the business model, the customer is the business model Consumer-to-consumer is a personal model, but no matter how these patterns change, the core will not change, they are just a platform marketing model. So since it is the platform marketing model it has common characteristics, as well as general marketing methods, the following Yangzhou SEO summed up their own experience and share.

I. Common Features

1, online virtual shopping platform: Regardless of which mode, he is through the network to achieve, here we call the line, the goods appear in kind of pictures or parameters of the introduction, here we call virtual.

2, through the way of logistics distribution: through online transactions to reach an agreement through the way of logistics distribution products.

3, Database collection: In the form of members to allow buyers or traders to inject, gather a large number of database resources.

4, Industry: Based on Industry choice to plan their own site, as well as marketing strategy, development strategy.

5, Product Synthesis: the use of industry-related product integration, technical integration, as well as the design of a comprehensive human design style website.

Second, the marketing model

1, Brand Publicity: the way to promote their brand to promote their own portal, from the height of the brand to locate their own site, but this type of pattern requires a lot of investment, including online resources and offline resources.

2, Product Marketing: small scope to start, and gradually realize the monopoly of multiple products business model to achieve brand effect. This kind of start, the investment is small, the competition concentrates, is advantageous to the portal the training and the development.

3, Personalized marketing: In the continuous development of society, the opportunity to promote, seize the opportunity to achieve personalized marketing such as "Drive donkey nets." This approach can only be achieved by grasping potential business strategists.

Iii. Marketing Means

Talk about marketing means this includes offline marketing and online marketing, that is, the use of different marketing methods to achieve brand awareness, product promotion, as well as the effect of personalized publicity. Here is a summary of all marketing strategies: Telemarketing, SMS Marketing, media marketing, outdoor marketing, network marketing, graphic marketing. These marketing is based on the promotional products and investment efforts, for example, the strength of investors he will choose media Marketing "such as net", according to the development of the appropriate marketing strategy, we do SEO may be clear, net is not a day two days, it is in the development of a certain degree at the same time only the implementation of media marketing strategy , just a little pity, was someone else to use the event marketing means to seek an opportunity.

Summary: Marketing is for the better development of the portal, but marketing also from the height of the strategy, training to what stage when the marketing to start according to their own portal situation. For example, you are a regional portal, perhaps through the network marketing means to your portal to achieve a certain position, and then with offline marketing, through the accumulation of time and online Word-of-mouth publicity, then it may reach a certain height. However, whether your portal is from what way marketing, must have a basic point, is to facilitate the user, conducive to the development of society, not to increase the burden on society.

The above is just Yangzhou seo personal views of some simple summary, there is no place. Such a platform of SEO mode and marketing model is also needed to develop, such as foreign development, so Yangzhou SEO is still learning, more tireless hope that you predecessors, teachers, friends of the guidance.

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