Analysis: 2013 The 9 Dry goods of the College Communication Innovation Summit

2013, everyone is from the media, 2013 of the communications industry has undergone great changes, 2013, succession before the waves died on the beach. Yesterday, the public Welfare Organization, which was founded by 27 members of the Communications and business community---is aware that the Academy has held its first conference on communication and Innovation, in order to make a difference between the various summits held in the future, we will call it "2013 is known the Academy of Communication Innovation Summit."

In Beijing, more than 500,000 meetings a year, only the Internet or media activities conservatively estimated at more than 10,000, but "2013 is aware of the Academy Communication Innovation Summit" is my participation in the countless conference activities this year the most dry, not one.

Below I will be in the December 19 activities of some no urine point of dry goods to share to not participate in the activities of the friends, of course, because of mobile phone typing after all, certainly will miss a lot, I hope that the day to participate in the activities of other friends can be supplemented.

Bearded Ying: What is a spam message?

The bearded Ying was one of the first guests to appear in the 19th event, and he first blew up a few of the Shire's insider's attention. Then Ying thrown a seemingly outrageous point of view "for spam message vindication," Ying that now the industry's "spam message" There is too much misunderstanding, if a person who wants to buy a home to see the sale of the text message will also think it is advertising? So spam is not a text message, it's a message you have nothing to do with your needs, If you don't have a demand, http://www.aliyun.com/zixun/aggregation/32255.html "> Weather forecast or mobile phone report Soul Chicken soup is rubbish information.

Light Media Changtian: Ted is just a product, not sustainable

"The film is not to make money is an insult to IQ," Changtian at the summit bluster sparked bursts of applause. A lot of people, including me, think, is the changtian of the light and the media, but the fact may be: Even without Ted, the light media rely on specialized film production ability can also be done, the 2013 hot "to Youth" and "Chinese partner" are the works of light media. Changtian thinks that Ted is just a phase of the product, just a products, this product is not sustainable. PS: Bald Wang from CCTV after leaving the contract light media!

Micro-passport Li: Traditional media even if you open a micro-credit and Weibo, you are not a media

In the end what is from the media, this problem has plagued a lot of people from the media, 10,000 people have 10,000 explanations. Some people traditional media has opened the micro-blog or micro-signal, that can be called from the media. But the li of the micro-passport thinks that even if the traditional media has opened a new media platform, such as micro-blogging and micro-credit, you are not from the media, the media and communication platform is not very related, but the spread of the form.

Bald Wang: Content production and operation process from media

Wang we all know that the bald-headed Wang of CCTV, at first I thought he was just a moderator, but through the day of the presiding, this is actually a very intelligent person, the angle and ability to analyze the problem is not the general moderator can and, I think in China's moderator in the wisdom level can keep up with Wang almost no. Wang made a call (here "son" read three) micro-letter public number, current fans about 150,000.

As a child's father, Wang that there are too many readings on the market for children, but the very few that really fit the child, and one of the things he does is: consider which stories are suitable for children, and select 3---5 Stories a day, first to his own children, because of the educational problems of their children, So he chose the story can not be careless, he told the story to observe the child's eyes and gestures, even facial expressions and the frequency of breathing, to determine which story is more suitable for children to listen to. Then, from the stories he told his children every day, he picked out a publication to the micro-mail public number, which was gradually being liked by the vast majority of Chinese parents and children. Later, there are parents through micro-letter like Wang reflected "your story is too wonderful, my children listen to the evening too excited to sleep how Ah". Hearing such feedback Wang since he was surprised and pleased, his bald head flashed, thought of such a measure: in the back of the story, read a poem, read 5 consecutive times, a week for a poem, the voice from strong to weak, children accompanied by poetry to sleep, and later the situation shows that the child a week later can recite this poem, Accidentally a year can recite 52 poems, really is mother no longer need to worry about my poetry.

Positive and Island Liu Donghua: The value of the island is not only social, but the joint cooperation of commercial resources

Once a friend looked at the traffic and the island's basic data, said the site has no value. If you also use the site's own popularity and traffic to see the value of the island, then all wrong. As a professional social network, Liu Donghua says, the island is bringing together the country's top entrepreneurs, which have a very high threshold for entry, and the value of entrepreneurs on this platform is the docking and cooperation of business resources, not simple socializing.

Yi Yang: Easy to digitize products better net

We all know that the traditional enterprises will be net, but why there are so many enterprises do not net, not through the internet to do something? Yi Concept founder Yu Yang think Baidu Tencent Ali 3721.html ">2014 year three income sum will exceed 140 billion yuan, occupy the internet a large proportion, but this data for the whole of China's GDP and traditional industries than just drop, why this, The big reason is that many traditional products are not so easy to digitize, can make a difference through the Internet industry or enterprise products are relatively easy to digitize, such as the entertainment industry. The impact of electronic commerce on China is really the impact of the channel.

FT-Chinese network tension: System to save paper media

I do network media, but I am surrounded by a lot of people from the system inside the media (even the CEO Fan Feng and COO Conglong is also the system within the media out), every time and everyone chat, the system in the media out of everyone to scold the system constraints and some inhuman places. But Ft中文网 Zhang Lixian that more than 4,000 media outlets in China are being released, and that the activity is now very difficult. But it is the system of the scale of the disease, but saved the paper media. If there is no system, so that the paper media completely marketable, can only survive One-fourth to One-third. So, from one side, the system, which does not worry about profit and loss, protects the media, allowing thousands of of Chinese newspapers to survive and protecting the old media practitioners.

Entrepreneur New Wengwen: The success of Silicon Valley is that there are many people who dare to taste the taste

In the past, I think a country or region can have a group of enterprises, is because the region's enterprises dare to innovate, dare to fight. But New Wengwen, who has just learned from Silicon Valley in the US, has shared something else, and in the sweltering hall I have had a sobering change in my thinking. New Wengwen because he didn't get jet lag, he stammered, but I was able to stutter and adapt to this kind of talk. New Wengwen that Silicon Valley is so powerful, in addition to cattle enterprises, but also a large number of daring to taste the user to try and support their products and services. And the Americans do not have the Chinese burden of entrepreneurship, the Chinese people start to think of the old 80 mother, under the 8-year-old child, what if I failed to do? But Americans don't think so, and Americans think that failure doesn't matter, it's a big deal to reopen a new business. The spirit of continuous entrepreneurship (of course, the Americans may not think that they are a spirit), perhaps one of the reasons why America has so many great companies.

Of course, this has a lot to do with American culture. In China, for example, it is a disgrace that a soldier is caught after surrender. In America, the humiliating captives will receive a hero's courtesy when they return home; many in the United States in the social flow of celebrities, 35 to change a wife is often the case, the Chinese people in the heart more inclined to two person together.

The author's ultimate sentiment in the scene: Several well-known media people are false from the media

Here direct call, there are several advertised from the media, I now refer to them as pseudo from the media, these people include: Lo Zhenyu, Wang, Cheng, etc. These are some of China's more successful and well-known from the media, but I would like to say that your account has been the team to operate or even set up a company operation is also a media person? Your professionalism and the standardization of your manufacturing processes seem to have returned to the professional media. So my core point of view is: China's most fork in the media people are playing in the banner of the media but the professional media.

The summit, although subject to a broad theme, has been ranked first in the media's reference rate. In fact, in the media age, writing is like driving, is the foundation, who can do. A colleague in charge of human resources (a colleague who was completely irrelevant to the news work) is not to the speed of the network to produce content) do the micro-signal faster than any one of the full-time reporter to do all the better, are going to be hot, this shows that the simple will write things will be very dangerous. From the media, you have to take out their own exclusive cheats. (Dingdao Shiweibo, dean of the Institute of Speed Studies, Dingdao)