Analysis: 360 Search how to self-reliance and self-reliance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

360 to do the search now has almost two years of time. During the saliva war, marketing warfare and functional upgrades abound, 360 also in the road of differentiation on the hard work, bent on the job from Baidu to snatch some food. From the current effect, 360 search acceptance rate can be, but the market share is still maintained at around 20%, worse worse bar. Of course, this is definitely not the 360 desired result. Alliance Google, upgrade algorithm, perfect features, open platform and so on, 360 want to do obviously more, the latest browser revision, the new home page directly default 360 search, apparently in the show that it is still not forgotten to search this piece of fat.

But now 360 search want to do more is not realistic, first of all, the value of the user group has been formed, unless the small white users will be because of 360 of the small trick to choose it, some regular users or mature users will choose Baidu to search, and secondly, 360 in the search content and Baidu Gap is still very large, even if Baidu's bid was criticized, but Baidu's relevance is far better than 360, finally, in the webmaster circle, we still compare the recognition of Baidu, do the station is first to see Baidu rankings, although we are following the user to go, but to seize the webmaster groups, The influence of ascension in their minds is also necessary.

Therefore, no matter from which level, 360 want to get in the market than the current 20% of the share of more performance, then must seize the search industry's weak points for self-improvement and development. Baidu is a lot of inadequacies, but the competition will also highlight 360 of its own weakness, so the latter need to be in some other places to do some strategy and progress.

Business seeking cooperation and alliances

Only 360 of the strength, at most on the existing basis of a little bit, it is impossible to wipe off more than the share of Baidu, only through the Alliance form, the collection of hundreds of long will be possible to completely change the user's use habits. After all, under the existing search system, whether it is Aliyun, instant, Youdao even such as search, can not blindly go it alone, think holding a good idea can make a career, to know that search more face is ordinary users, rather than refine the user, so that the most people recognize you is the key. From the perspective of the overall industry, we need to give users, give themselves a new search engine definition, completely subvert the formation of the search in the hearts of the old read. Otherwise we are only in the knowledge framework of Baidu to do a few. In fact, if an alliance is established, and Sogou and other several products to cooperate, these products behind the portal, two products and other resources can continue to impact on Baidu, of course, a short period of time will not be too big changes, but if the long-term exerting force, even if Baidu's market will be slowly eroded, until evenly balanced, Then the domestic search engine market will be a few more storms, and the user's right to choose more.

Tamping product stickiness In accordance with security attributes

Of course, the alliance is only 360 to seek long-term development of an auxiliary condition, if want to continue in the search industry, their own hardware strength is the key. 360 The most should do is to stabilize their own rear area, will be the main industry to play out, and further enhance its "security experts" image, increase product function, improve product quality, so that more users can get a safe, fast, convenient experience, to get more users to support, This will allow this group of people to transition to 360 of search loyal users. After all, 360 of the product line has been free, safe and green. It's a very strong signal that you're not talking about medical advertising. Now 360 should put this kind of behavior value more deeply into the user heart, after all, medical advertising and other bidding aspects, regular users do not care, they want to know that they are using the product experience can bring to their own what is not the same feeling, This is 360 that should be dug in depth. At least 360 to go safely this route is very easy to succeed because he is inherently safe. So even if Baidu set up a security website Alliance, its user is not very clear to this concept, and if 360来 do security alliance, it will make people feel natural, this is a big advantage.

Change the style, establish the character search image

360 Search If you want to succeed, you must have their own value and style in the market, so that others do not have the ability to attract more users ' eyeballs. Therefore, regardless of 360 in the search category on the line what products, its differentiation should be an indicator of their own must be considered. Similar search performance is difficult to attract users ' attention, for example, blog, community, encyclopedia and other search engines directly under the category of products, can also do, but at least the positioning should pay attention to 2 points: one is whether to create more attractive products; But not as the main battlefield consumption resources. From now on, 36,000 branches, doctor, mobile phones, music, and so on a few plates do, especially doctor, 360 can be said to be under the Kungfu, from this point can be better than in the medical aspects of the miserable Baidu, once in this regard to do, Then it brings the user depth and brand recognition must be able to and Baidu know products such as a showdown. After all, now everyone is paying attention to a more comprehensive and human search needs, like Sogou search launched a shopping search, in the electric business war, you can clearly search a few big electric dealers are doing promotional products. 360 search may also start from such aspects, from the perspective of meeting the needs of netizens to consider, to create a more intelligent, more fool-like life search, and doctor will become a breakthrough of its sharp weapon.

360 doing a search is actually a logical thing, sit with more than 300 million product users and a huge flow of the entrance, its do search has a unique advantage, and from my personal view, 360 do not necessarily have to do the search is limited to search, because now many product categories have been developed very well, 360 to be successful, In addition to tamping their own foundation, but also to do a good job in other areas of exploration, such as mobile internet, triple network integration, things networking and cloud computing and other fields, these areas can become the cornerstone of the latter's development. The above is the card 77 Web game www.ka77.com webmaster their own search for the development of the industry, the lack of hope please forgive, also hope that we reprint the time left my original link, thank you.