Analysis Alexa Rankings Why is the chicken ribs

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Why is the Alexa ranking is chicken ribs? The story from the Alexa development process, search engine birth and rise and rapid development. Alexa ranked under the altar and become a chicken is a certain inevitability, the following author analysis of Alexa rankings is how to become chicken.

1, Alexa's own shortcomings poison their authority.

In the previous article, the Alexa global rankings ranked data mainly from the Alexa toolbar users, so the Alexa toolbar user area imbalance led to the challenge of their authority. A similar assessment means or tools come out of the Alexa global rankings will inevitably bring a major impact.

2, the statistical method is too single to cause serious fraud.

You can often see such ads on the web (as long as you pay a certain amount of money each month, you will not be able to brush the site's global rankings in 3 months), this is not how powerful these people, but because Alexa own statistical method is too single cause, after understanding, brush Station ranking pattern is probably this:

First, participate in the brush ranking to install a Alexa toolbar.

Add one or more of your own pages.

Third, let as many people participate in each other to access each other's add page.

Over time this mutual brush played a role, it is these cheating seriously affected the Alexa global ranking authority.

3. The birth and development of the search engine.

Google was born at the beginning and Alexa had in-depth cooperation, according to insiders revealed that Google will be in each quarter and Alexa ranking statistics to check, in that era, the world's highest ranked site will generally be in search engines to get a better ranking, As long as the Alexa classification of the site can also be ranked in search engine rankings, Alexa Global ranking is also hit. With the rapid development of search engines and the improvement of technology, search engines have been widely used, search engine spiders crawling ability has greatly improved, search engines have gradually set up their own evaluation standards and models. Google is also gradually away from the Alexa global rankings dependence, and Alexa global rankings are gradually abandoned by the vast number of users (as long as users can be found in search engines, who also care about the site's global rankings).

Above three factors of long-term impact and vicious circle slowly let Alexa global rankings become a decoration, become chicken ribs.

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