Analysis and discussion on the ten trends of the future development of group buying website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the first half of 2011 will be over, the Groupon model in China's future development trend to do some analysis and discussion, please correct me.

1, the industry shuffle really began, group buying site number overall reduction, power group after the knowledge into

The real shuffle begins, the process may last a year or two, or even longer, mergers and acquisitions continue to unfold until several listings, forming a real basic industry pattern.

Total reduction in the number of group buying site, last spring springing up in the network of groups without funds, strength or lack of other subjective and objective conditions of the site will be withdrawn. Especially those who burn money, there is no healthy cash flow, this part may have a large network, but mainly small and medium-sized.

Because the traditional forces often after the understanding, like Gome, Suning, such as giants in the business of E-commerce lag behind, similar traditional power groups (not limited to traditional enterprises) may start to participate in group buying. Most E-commerce sites may offer a group purchase.

2, a year or two, independent group purchase website successfully listed

It is expected that in a year or two, the independent group purchase website will have 1-3 listings successful, may include the kind group buys the website. Personally think, the handle, the United States Regiment, 24 coupons, regiment treasure, full, F Regiment, Tick, poly beauty Excellent products are possible, the premise is less to make mistakes steadily ahead. The other is not included may have three factors: and I communicate less, the public comments group such as not alone group purchase, Qi Home is not a new type of group buying mode. Domestic gem threshold is high, and often need policy operation, but also do not rule out the possibility.

3, the user experience to further upgrade, smart, ubiquitous, more entertaining group buying.

The user experience is the core, group buying may become smarter and more intelligent, more accurate judgment of user needs (including information on user sex, age, usage and lbs), more intimate and easy-to-use, including mobile clients, IPAD, mailbox, desktop, WEB, and even future TV, banking, newspapers , bus cards and other equipment will support group buying, let group buying everywhere. Group buying entertainment attributes will be retained and strengthened, because group buying has the meaning of eyeball economy, but group buying website will learn to evade policy and legal risks, such as lottery management regulations.

4, open platform, Foursquare and other applications and channel innovation

Open platform pull the relatively far, is similar to Taobao and Pat, Jingdong "Brand direct" and when the "settled merchant." Group buying site by direct sales, part of the transformation or increase "merchants settled in, self-service operation" such a platform function. This needs to the merchant, the user, the operation extremely high control ability test. Group buying will become more "complex", such as adding seconds to kill, auction, donation, underwriting the boutique mall, to achieve multi-channel display and purchase, Foursquare, SNS attributes, online experience shop and other innovations. Focus on the SNS attribute, now realize the main is to invite friends to receive 10 yuan, through micro-blog mailboxes and so on to share to friends, in the future, there is no possible user organization of the network group buys to achieve the discount discount on the basis of the group purchase. Users more participation, more play law, more concessions. In addition, each existing website or platform is a SNS, happy net, Sina Weibo, Tencent QQ and so will be closely combined with group buying.

5, vertical subdivision or all-inclusive group purchase, group purchase navigation to seek transformation

This is similar to the problems of business e-commerce, such as Jingdong, Excellence from 3C and books extended to General department stores, Le You adhere to the mother and child areas of cultivation. This is any e-commerce to a certain extent will be faced with the problem, in a field continue to plough or meet the needs of users more. Group buying also has a similar confusion, all-inclusive group purchase site for the strength tycoon, vertical subdivision, such as women, men, the elderly, education, tourism and other vertical group purchase applicable to enterprises with domain resources. In addition, buy why need navigation, I very early said, buy not like, Jingdong plus Ctrip to meet most of the needs, group buying mode constraints are doomed to meet the diversity needs, must search and navigation. But with the development of group buying, the role of navigation will be weakened, the reason: Big group buy website category more and more full and brand, like good 123 will fade out of the mainstream, buy the entrance will also change. Group purchase navigation needs to provide more services to retain users, continue to make group buying sites rely on.

6, the demand for business to grasp the increasingly accurate, cooperative forms of diversification, business satisfaction upgrade

Group buying site to the business needs to grasp the increasingly accurate, for different types of businesses, such as new opening and the launch of products, promotional activities, experience trial, (with) advertising, earning cash flow, coupons, well-known brands, ordinary brands, large chain enterprises, such as the design of different group buying marketing programs. Group Purchase website services more professional, meticulous, comprehensive, practical and valuable, convincing people. Quality Group Network Business cooperation satisfaction continued to improve the threshold of cooperation.

7, through the acquisition or from the construction of the industry chain links, such as call center, logistics, marketing, DM magazine, advertising companies, warehousing, data research, video, payment, insurance, business-to-business platform, clients and so on.

8, the social popularization degree continues to promote, the group purchase user scale continues to expand, the user quantity ultra-consumer chases Consumer-to-consumer. Group buying will continue to squeeze or impact other forms of e-commerce.

9, incremental market, so that not buy people to participate in group buying.

10, group purchase enterprises increasingly mature, more standardized, venture capital and market competition to promote the management and operation of more scientific and advanced. The real "big company" was born.

In addition, for a long time, group buying may also be impacted and obsolete. Wen Senior Internet Observer Gaozerong.