Analysis and evaluation of Knowledge marketing channel (i)

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In the "Breaking the Internet revolution" Recently, I was impressed by a sentence: Before the internet, in the SNS world, is the king. From the early and top-down "people-Information" Web1.0 era, to the bottom-up user to create information of the "People-information-people" of the Web2.0 era, and now "people are information, information is people" era. Since it is the information people, how to call their own valuable information, through the transfer and exchange with others to create value for themselves, we are worthy of consideration.

Knowledge marketing is a lot of theme stations and brand stations to use more promotional methods, many advisory services enterprise sites are also applying this method. Network brand creation process, on the one hand is its own cultivation, on the other hand is to obtain more sound affirmation. Especially when you want to advertise a bit of professionalism, you need knowledge marketing in this way. (Just like I want to let everyone agree "Tangut" this brand, only through their own cultivation, blog precipitation can be achieved? It is impossible! or need to have a platform to show, with authority to affirm, get more voice recognition. Knowledge marketing is such a high-quality medium and long term means, can be applied to the enterprise and personal network brand inception.

I think that as long as the dissemination of knowledge and influence can bring effective access, such channels can be counted as knowledge marketing channels. Because some of the details of the data has not finished, on the first chapter with you briefly listed these several common channels and a brief assessment, the next chapter will be analyzed in the actual combat analysis and harvesting.

★ Question and Answer

Question and Answer channel is currently the most representative of Baidu Know (zhidao.baidu.com), previously also specifically shared about Baidu know how to sell the method, transfer door → Baidu know to use the ultimate marketing promotion level three jump "up", "down". There are a number of similar question and answer channels, such as:

Yahoo Knowledge Hall ks.cn.yahoo.com

Sina loves to ask Iask.sina.com.cn

Tianya question and Answer wenda.tianya.cn

Sogou Quiz wenda.sogou.com

Search and ask Wenwen.soso.com

Google FAQ Www.google.com.hk/wenda

Odd Tiger Net www.qihoo.com

Tangut Brief comment: This kind of way executes fast, can frequently operate, easy to start, but the time consuming power may also be sealed number; Easy to copy, competition is intense, a careless become "flea market". At present, the value of the promotion of the platform management is too strict, easy to release and lack of popular no effect.

★ Entry

At present, through the editing of the terms of the Internet brand initial packaging is a very important step, but many business owners ignore this step, and even let small competitors rob the opportunity. Every time I do not understand the vocabulary, I will Baidu to see Baidu Encyclopedia, although I know this is an artificial editor, but still take it as a half authority. The current encyclopedia platform is also many, one of the most important or Baidu encyclopedia, Wikipedia, Interactive encyclopedia, search encyclopedia or have a lot of QQ young users in the attention, and the News Encyclopedia of this category is some professional encyclopedia, can be based on your brand and positioning selective promotion.

Baidu Encyclopedia Baike.baidu.com

Wikipedia ZH.WIKIPEDIA.ORG/ZH-CN

Search Encyclopedia Baike.soso.com

Interactive Encyclopedia www.hudong.com

News Encyclopedia Wiki.hexun.com

Tangut Brief comment: This kind of promotion because the effect is slow, but can establish authority, obtain the high correlation medium and long term high quality outer chain (may be photographed by the later person on the beach), in my opinion it is more beneficial to the long-term value; Even through the audit did not bring a few IP.

★ Resources, video, training ...

Can be as a knowledge marketing channels there are a lot of attention to Baidu, Google's expansion of products can be informed of what we can use. Resources, such as Baidu Library (wenku.baidu.com) upload related documents resources to add promotional information, such as video tutorials to promote their own platform, training, such as through the audio of public classes to sell their own paid courses (SEO classes see most). In fact, we write blog to share ideas and insights, when other friends see that they feel valuable to him, and our blog introduced to his friends, can be regarded as knowledge marketing, but we rely on the channel is a network of resources.

At present, the general application of knowledge marketing channels is roughly the 5 kinds, after several because I also in the groping stage "no actual combat will have no say", so the next chapter mainly for the question and answer channels and encyclopedia channels for evaluation.

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