Analysis and introduction of network marketing methods for different commodities

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It is not difficult to find that the core content of E-commerce-Network marketing as a new marketing model, more and more people pay attention to, and this marketing model will certainly become the main direction of future marketing. Now on the current Internet market combined with personal experience, different types of products should focus on the use of different network marketing methods. Mainly from the following three kinds of product types analysis (for E-commerce products)

Category: Commodities, personal daily necessities

Such products include: clothes, shoes, backpacks, toys, bicycles, books, audio and video products, beauty supplies, accessories, mobile phones ..., like this usually belongs to small pieces of goods, and people are very familiar with their performance is very understanding, they do not have to spend too much time to contrast, cheap, convenient and visual fun has become their main motivation, As a result, they are more likely to choose a retail store that is known as a shopping mall or supermarket to buy quickly.

So I suggest that the main network marketing channel of this kind of commodity should be put on some large-scale business-to-business, consumer platform. such as domestic famous Alibaba, Taobao, Dangdang, Baidu, Excellence Net, Jingdong Mall, top grade discount net, ebay net, I love discount net, Pat Net, Acorn Shopping, department store net, famous shopping guide, new Egg Digital Mall ..., this kind of network shopping platform national famous has nearly hundred, here not one list.

We can open the shop on the top, the threshold is very low, anyone can enter, also can become their suppliers, of course, the threshold is relatively higher. First of all to ensure the quality of goods, followed by price advantages, and then logistics and distribution. Because there are many suppliers of similar goods in the country, how to have advantage over others, this is the problem we should think about.

Category II: Service Industry-commodity services, personal consumption services

These services include: education and training, ticket booking, medical beauty, hotel hotels, travel agencies, financial insurance, advertising services, real estate, matchmaking agency, photo studio, employment, consulting services, online games ... This kind of commonly belongs to the family, the collective pure service nature of consumption, but also to the user is more important, because before can't see touch, so to its nature and process more attention. They usually choose a more well-known and reasonably priced service organization, and they will pay special attention to the social evaluation and opinion of a certain service subject. So they will go to the Internet to find information about some kind of service. For example: which beauty salon in Beijing is the best?

So I suggest that this kind of product service the main network marketing channels should be placed on their own websites, search engines and directory sites. As far as possible to do their own website more professional, more humane at the same time to search engine marketing (SEM) as the main means. Include: Site search engine optimization (SEO), bidding rankings.

Allow as many search engines as possible to include us, as much as possible so that our relevant information in the search results before. Because of the advantages of these industries is the information more flexible, more relevant keywords, such information more than 90% are found through search engines, is conducive to search optimization. It's important to spend less and have high efficiency ...

The main search engines, directory Sites are: Baidu, Google, Yahoo, MSN, Yodao, ask, Bing, Netscape ...

Three categories: The family, the company's equipment, big-ticket items.

Includes: Home appliances equipment, gifts, solar equipment, printing equipment, office supplies, raw materials, metal building materials, equipment processing, automobiles, agricultural and sideline products, fitness equipment, office systems, software programs, safety control equipment, electronic machinery ... These products are comprehensive and relatively strong, generally belong to a collective, (Source: Classic network integration marketing) and users generally do not understand the performance of the product. Therefore, the price is not the main factor for users to consider, compared to durable, easy to use, good performance has become the main direction of its study.

Therefore, it is recommended that such goods should be fully integrated with the Internet and self-built business-to-business, consumer platform, search engine, Industry Alliance website to do network marketing channel strategy. Full integration is important. And their own online platform looks must be professional!

This kind of platform also such as: gome electrical appliances, suning appliances, Chinese flowers gift network, cloud Network, auto, merchants joined the network, net, banner nets, electrical and mechanical home, Sina, Sohu and other related industries portal-type Web site.

Finally, the corresponding channel strategy can be used in conjunction with the relevant network marketing means, these methods can be applied to a variety of different types of product network publicity. The main network marketing means include: Search engine promotion, advertising Lian Alliance promotion, instant Messaging marketing, Word-of-mouth promotion, blog marketing, podcast promotion, event marketing, e-mail promotion ... The comprehensive cost, the effect, the search engine promotion superiority is most obvious, more direct brought orders.

Of course, for a specific product network marketing can be said to be a series of trivial details of the implementation process. The so-called details determine success or failure, especially in the network marketing is more appropriate. For example, improve the user friendliness of instant messaging, detailed Product description, convenient shopping process, the use of CSS control page, the embodiment of professional page layout, for the page to make text connections and not just pictures, special effects, the JS dynamic file to move away from a series of can be called the details of the work, How to choose the most suitable keyword is important to improve the conversion rate and reduce the cost. These details are now at least thousands of points, so there is no more to repeat.

As global E-commerce is currently at a stage of development, so the continuous development of the Internet environment requires us to constantly adjust, adapt, continuous learning progress, but to grasp its direction is very important. As the core content of E-commerce-Network marketing is more so. "Source: Classic Network integration Marketing"

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