Analysis and suggestion on the opportunity of the small and medium electric enterprises in mobile end

Small and medium-sized http://www.aliyun.com/zixun/aggregation/7578.html "the existence of > Electric Business Enterprises is the result of the market, a market will not have only a few competition, which is inconsistent with the market competition, but also with the market's ecological system, and small and medium-sized electric enterprises in the mobile end will still occupy an important position.

28 Law and long tail theory of mobile end electric business enterprise

Mobile End Electric Quotient 28 law

The tentative mobile end is a new market, then in the new market must follow the 28 law, 20% master 80% of Things, then in the PC is the same, and the PC 20% all into the mobile end, then the remaining 20% of the market share by WHO to scramble, it is impossible to be large enterprises to carve up again, It's a simple thing. National policies do not allow, coupled with the policy level to encourage small and medium-sized enterprises, then if the small and medium-sized enterprises can not be forced to survive, the government must intervene, this is one; second, 20% of the Giants can not fully meet the needs of all people, provide all the services, although enterprises But there are limits to diversity, for example, a person's left and right brain, if there is more developed, you must think that this person is smart or how, and if both sides of the same developed, may change to think ordinary, so things appear affirmation and possibility; a market has always been a big business in the yell, what does it mean, Twice can also arouse the user, and in more than a few times the user is accustomed to the market will gradually lose vitality, for the Internet, dynamic competition is to promote the Internet constantly change and progress factors, so from the big business point of view they will not allow this situation, the country's top leaders have some competition, Not to mention a market that is much simpler than politics.

Theory of mobile End electric Shangchang

Previously said, large enterprises can not fully engage in the whole field, so the idle field is the opportunity of small and medium-sized electric enterprises, seize the overflow of the 20% market, to see the ability of small and medium-sized electric business enterprises. And for the long tail, the 20% as a whole, how to seize the long tail part of the move to become a foothold in the key.

At the mobile end, the small and medium-sized electric business enterprises are not worried about the opportunity, more is worried about how to do, how to go, because mobile end, even Taobao, Jingdong, Tencent, etc. are in the front, even if the PC has a huge advantage, but also do not rule out mobile end will be born other giants, everything is groping, everything is trying. To cite a simple example, society is often said to be rich for three generations, the author's understanding is that the first generation accumulates huge resources, and if the second generation cannot increase or stabilize the resources, the share is getting smaller, and the third generation is a reincarnation, which cannot be contested in the first generation of others. And the second generation of time there is the opportunity to fight, until the rich generation, then other people's algebra may be another rich generation, that is, the founder level, a cycle and circulation. Enterprises are also how, very few evergreen enterprises, even if the e-commerce industry, there will be other industry shocks, and once the impact of other industries, then the power of the giants of the electric business enterprises began to go rich for three generations.

The above opportunity analysis, with the author to see how the small and medium-sized enterprises in the mobile end how to do? How to better mix the moving end?

Mobile end of the electricity business now has nothing but a few forms, Taobao, Jingdong and so on, open their own app, rely on micro-letter app interface. In many electric business enterprises, the recognition of the mobile end of the competition is an entry contention, so this is different from the PC, PC contention is traffic, and mobile end who master a portal to successfully master a future.

Product Technology "Superman"

Micro-letter success, micro-letter Gui users make many people envy envy hate, and with the advent of micro-letter payment, micro-letter of the entire ecosystem is beginning to improve step by step, I personally suspect that the micro-letter team's goal is to become the second world of mobile phone, to open the phone to see a series of apps is the first world, and into micro-letter is the second There will still be a lot of tools in the app, a perfect ecosystem. Once the micro-credit success, small and medium-sized enterprises will be more uncomfortable, and for small and medium-sized electric business enterprises, resources can not be compared with other large enterprises, experience can not be compared, people are also, only can do a good job is the product and technology development, in the technical products to walk in front, as long as a product of the industry, or technology "Superman" I believe that this will be in the mobile end of the occupation of the field of the power of a seat.

The innovation of Thinking

In the electric business big company, the most lacks is the innovation as well as the thought, therefore will have so many companies to support those innovation competition or the pioneering competition, on the one hand earns the reputation, on the one hand also may see whether has the suitable project to invest, on the other hand is to introduce some thought to the company and innovation for many small and medium-sized electric business enterprise is not so, then for the performance and constantly consider methods, at that time for the flow and thought, then in order to open up and day and night thinking, these are thinking, and small and medium-sized thinking will not be limited to their own, will be more to other people to consult or This is also the foundation of SMEs.

Mobile End traffic Value promotion

The traffic on the mobile side is very precious, basically a traffic on behalf of a person, unlike some of the PC side of the situation, and these traffic behind the analysis, value is the core, who early master more traffic data, from which to analyze the value, in order to service or development, then a layer of data value increased, Will let the small and medium-sized electric business enterprise become the important part. PC-side traffic data can be said to be on the street, and the mobile end of the data is locked in the vault, at any time to worry about being stolen.

Temporarily on these, small and medium-sized electric enterprises in the mobile end of things more is needed through practice and examples to give a lot of people reference, all enterprises in the model, even if strong as micro-letter, is also in the cautious forward, You see the replacement of a micro-letter 5.0 of the version has been dragged for a long time, as well as the introduction of payment cooperation, and Ali and Sina Micro-bo in the micro-letter issued a gun at the moment of planning a variety of means, but also launched strange fast Ah, have to admire AH. This article is for communication only (Wen/Huang welcome the exchange of friends and qq:892729335 ads please detour)