Analysis and summary of domestic reverse electronic commerce website pattern

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What is reverse electronic commerce

Reverse e-commerce (C2B) is a kind of e-business mode, that is, consumer to the enterprise (customer to Business). The first popular American consumer of the Business (C2B) model may be a noteworthy attempt. The core of the C2B model is to create a strong sourcing group by aggregating distributed but large numbers of users to change the disadvantaged position of the user's one-to-one bids in the consumer model, so that they can enjoy the benefits of buying a commodity at the price of a large wholesaler. (Via)

Second, reverse electronic commerce mode analysis

The C2B of the competitive advantage of reverse electronic commerce is the exchange of some attributes of consumer goods, and the loss of "time" and "option". From the merchant's point of view, in the case that the fixed silence cost and the benefit of the existing consumer group are less, it is very important to maximize the benefit, in which the application of information technology plays a vital role. Data Intelligence System (BI) is one of the core contents of C2B reverse electronic commerce.

C2B Reverse e-business is more suitable as a component of a comprehensive platform with huge resources and users, which promotes the promotion of other business models, especially the role of other business models in social relations. (Via)

The most suitable areas for reverse e-business:

Hotel Booking

Tourism and other products with similar attributes

The most suitable platform for reverse e-business:

Mobile operators

scale IM and pan IM platform

Third, the domestic Reverse electronic commerce website

The net is a C2B reverse group purchase website, in January 2012 officially on-line, is a domestic involvement in the field of reverse E-commerce one of the earlier sites. Raise the net to promote the commodity bargaining power to the end consumer direction transfer as the main service idea. The essence of the shopping model of the hand-raising network is to assemble a large number of scattered buyers in a specified time, to become a large buying group, and to enhance the bargaining power with the merchant.

Link: http://www.handsup.cn/

Hotel control is actually a copy of foreign Priceline mode, Priceline was established since 1998, because of its original name Your Own price "user bid mode", hotel control by the multinational travel development, online under the support of travel agency resources, Hotel control in the hotel covers more than 500 cities nationwide more than 5,000 resources, of which more than 1700 can support the user bid mode. (Via)

Link: http://www.bingdian.com/

I bid net, super low price reservation hotel: "I quote net" use is "my price booking mode", in this service mode, the member friend may obtain the bigger price discount, the discount rate may be higher than the normal other network public price float 40% or above

Link: http://www.wokaijia.com/

Response Network is the domestic C2B Hotel reservation platform, is China's largest budget hotel reservation site. To consumers as the center, consumers customized hotel prices and services, through the form of tender booking hotel rooms.

Link: http://www.xoyin.com/

In addition, based on the existing user base of the site, also began to launch a reverse E-commerce services, as a supplement to existing users of the service, such as the poly-cost I want to regiment, Mushroom Street Free Regiment, in fact, are also reverse e-commerce services.

Iv. Summary

Finally, I would like to say a few personal views on reverse electronic commerce, reverse E-commerce from the perspective of the model, you can allow consumers to buy goods at a lower price, and as a business can also be within the scope of their acceptance to get more users; but from a business point of view, the hardest part is where do you get those users on your platform? So reverse e-commerce is inherently suitable for a large number of users of the platform, only with this premise, all the logic behind is set up, that for the user platform, domestic Tencent? Ali? Of course, for the vertical domain has a user group site personally feel can also be to practice reverse e-commerce, the user's practice cost is the lowest. Is there no user can not do reverse e-commerce? Personally feel that may not be, if you have enough to use for reverse e-commerce commodity resources, it is possible to attract enough users, if there is no resources, no users, individuals feel should not enter this field, so from the perspective of entrepreneurship, This is not a good starting point for entrepreneurship. At present, in fact, reverse E-commerce mainly in group buying and hotel reservations this piece, the former is suitable for users of the platform to do, the latter is suitable for the hotel resources to do will be more reliable!

Personally think that the opportunities for entrepreneurs in the mobile field may be greater, if you can find a suitable entry point, aggregate consumer demand at the mobile end, especially for service consumption aggregation, through location, mobile payment, and through direct and offline production of activities (such as two-dimensional code) May be able to create New Horizons in mobile reverse e-business.

Original: http://www.web20share.com/2012/03/c2b-china.html