Analysis and summary of the current situation of network marketing in China

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Overview

The Chinese network has been developing for about 10 years, but the mature network technology and the chaotic market have become the criticism of the Chinese internet nowadays. Look around, do a website is a piece of cake, do not say to find the Internet companies everywhere, casually into a university to find a student to do, I am afraid that the completion of the two or three days, but also a look. In fact, the real network is not a simple template site can be summed up. Internet includes: Website construction, network marketing, website maintenance, server maintenance, SEO optimization, network hype and several other aspects. At present, most people's understanding of the Internet is only a Web site, even the quality of the site can not distinguish between good and bad. This kind of thought leads to the whole network market chaos, everybody makes a website like to buy a vegetable, where cheap where to buy, the so-called network marketing is just a foil, not with the slightest value, for this, we should understand the network marketing, understand its deep value.

Ii. Overview

1, Network Marketing explanation

The so-called network marketing, in short, is to promote, display or sell products, brands or channels through the Internet. So what should a successful network marketing have?

A. We need to have a quality website, how to analyze the quality of a website? I am afraid that not many people know, we need to understand the first SEO optimization, SEO optimization translation over the meaning is: Search engine optimization, for example, when there are college entrance examination candidates want to apply for Hunan Agricultural University, But he did not know the website of Hunan Agricultural site is how much, then what will he do? Ordinary people will: do not know, Baidu. Then, users generally think that the first search results must be the desired results. But in fact not necessarily so, search engine through a certain mechanism, will judge the quality of the site, then will be the quality of the site in front of the search results, if the site produced by Hunan Agricultural University is very common, the result is likely to be a pheasant College of the Shanzhai site to the first, Then that Shanzhai website has reached the goal of network marketing, it is likely that the Hunan agricultural assembly lost some prospective students. (excluding paid bidding rankings) to sum up, to judge the quality of the site, first of all need to judge the level of its SEO optimization,

B. We need long-term maintenance of the site, a good site is like a stream of water, constantly have new elements in order to make its long. So the quality of the site needs is: Good content updates and communication with the outside world.

C. Reasonable hype and server maintenance, reasonable hype site can make the site's browsing rate is higher, so that the probability of access to the prospective users is better, such as: Hunan Agricultural can with the red net and Hunan online and other Hunan mainstream media cooperation, common speculation, speculation content can be: Hunan Agricultural high students to take care of the poor, to avoid their tuition and Such topics can soon receive wide media attention. So many people are concerned, there will be boring people to attack the site, here to explain is the site's server maintenance, to prevent hacker attacks, this is very important for network marketing, no matter how good your site, if the hackers easily breached, the operation of the difficulty will be greatly improved.

In a word, what you need to know before network marketing is the above points.

2. Current situation of domestic network marketing

Domestic Network Marketing enterprises are no longer a few, most companies have their own web site, but also want to do e-commerce and network marketing, but often are powerless. First from the quality of the corporate website itself: With CNNIC survey, the Chinese enterprise website has 31% of the site as a complete unqualified site, that is, the site in addition to see, the basic no other functions, then there are about 20% of the site for the template version, take the other company's website modified products. So the quality of these sites is conceivable, excellent site only a handful. And a few sites have caused great success, such as: everyone knows: "Every customer prudential Products" website, no entity stores to sell its products, all of its products are in the network sales, the annual sales reached more than 100 million. Look at a lot of network marketing is very familiar with foreign trade enterprises, product sales abroad, through a strong network marketing system, high-quality English website, created its successful external sales miracle. Such cases abound. But why is it that most corporate web marketing has failed? is the internet marketing market so difficult? The main reason is two points:

A. The impact of traditional network companies, a large variety of domestic network companies are uneven level, even a lot of large companies rely on the production of rough web sites, never consider the business of the dead and right, to do a single throw, not only do not maintain, and think of ways to cut corners, such a site is certainly difficult to bring users good benefits, then the user is likely to the Internet industry produced a rebellious Reason, such users are difficult to give a second chance, so such a market will be difficult to develop.

B. The difficulty of employing enterprises, the current domestic professional in the network Marketing Professional college is quite small, often only e-commerce this grazing professional, and teach their mentors often do not have a good actual combat experience, the students may have only very good website construction technology, but the network marketing is not Greek, after employment, for the enterprise, it is an expert, but in fact Its guidance is likely to lead to the failure of corporate network marketing.

Third, summarize

At present, the domestic excellent network marketing talents are most of the High-tech network enterprises Monopoly, these enterprises have a strong technical strength, but the monopoly of talent led to the technology of the block, a lot of network marketing knowledge is suppressed. This makes the domestic network marketing market situation of extrusion, many enterprises difficult to rely on the Internet to survive and development, and strong enterprise development is flourishing, this is not conducive to industry development. How can we change the situation? First of all, we need to start from the university, offering courses to increase students ' learning and knowledge. At the same time, standardize the network company's industry norms, reject the price war and other adverse competition means, strengthen the enterprise network marketing and network maintenance measures and means. In this way, we can speed up the development of internet marketing in China.

Author: Hunan Agricultural University level 07 business Administration Wang Carefree original