Analysis and thinking of channel customization website

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Definition of channel customization

First of all, the author thinks that the channel customization itself is not a new concept, many portals and search sites provide some customized functions, such as Google News can be customized columns, determine the column position and the number of articles, etc. secondly, the channel customization is different from the personalized settings of the page, For example, Google's use of preferences and Baidu advanced search personality settings, this information is stored in; Finally, the channel customization is different from personal forum, personal blog and personal shop customization, the difference has three: 1, the user is different, the former is stationmaster, has the server and the domain name complete analytic power, and the latter is the individual, Store information in a forum, blog, or online shop. 2, the function is different, the forum is a group discussion network space, the blog is the personal space, therefore everybody is accustomed to call BSP (the blog hosting service provider), that shop should call what? SSP (online store hosting service provider)? Blogs provide personal insights and information, and online stores offer merchandise. We all know that the Internet is flat, flat means that the consumption of information has no boundaries, the value produced is very limited, and the shop is different, the net owner most of the self benefit, know how to persuade friends and to promote the network. and channel customization is to provide some functional support to the webmaster, reduce the cost of construction stations. 3, aggregation and presentation of the content of different ways, this later.

According to the author's understanding, the channel customization is only for stationmaster this group. Here, try to give the definition of the Channel customization: in order to facilitate the Webmaster Low-cost station, the development of Internet applications by third parties. At present, the channel customization already is prairie, typical has the guest to gather, the special, nine days music, mofile,pocle video and so on. By the end of June this year, the number of China's Web site reached 1.31 million, 60.4% more than last year, China's Internet access bandwidth up to 112G. And with the further expansion of the open source lineup, from Bbs,blog to CMS, is expected to have more webmaster to establish their own interactive website, on this basis, in order to meet the needs of users, some owners try to use the channel customization. Now, from classified information, software downloads, music or video sharing, each domain has channel-tailored third-party developers.

Channel customization Structure

Channel customization has three participants, the first is the channel customization Third-party providers, from now on, they are both developers, but also a platform for a demand and function. The second is to participate in the channel customization of the webmaster, they are to establish a certain function of the site needs; The third is the end user, they are the specific users of customized channel products. A simple understanding is: Technology (platform)---channel (channel customization)---Users

Channel Customization classification

The degree of ease of customization according to the channel:

1, the first is simple, there is a complete resolution of the domain name; This operation is simple, directly to the top-level or two-level domain name resolution to the channel to customize the IP or address specified by the Third-party provider, and then through the designated background for site template modification and advertising settings. 2, the second is integrated, in addition to the domain name and server, but also the ability to develop Web sites. Suitable for channel customization to do in-depth development. This general need to install programs, development structure is also diverse, like Pocle video is based on Php+mysql development.

Features customized by Channel:

1, classified information, a typical customer gathered, net;

2, the software downloads, the typical has many special nets;

3, music sharing, a typical nine-day music network;

4, video sharing, a typical mofile,pocle video;

Content mechanism of channel customization

We have analyzed the type of channel customization, which can be divided into simple type and integrated type according to the degree of difficulty. Easy to understand the content of your site is the channel to customize the content of Third-party providers, the template is more fixed, the page shows the general effect. This aspect of the integration of the advantages of obvious, according to the API manual, the technical staff can freely call any of the database fields, combined with the foreground technology and other applications on the site combination, the webmaster can build a rich, benign interactive website. The author has two guesses, first, if the integration of the program can and commonly used bbs,cms and blog procedures for integration settings, to achieve the function of the pass, the power is extraordinary. Second, if the integrated program can be modular, embedded in other programs.

The author found that the vast majority of the channel customization, missing is the user link, the channel customization site is only used for publishing and display, no user participation and good interaction. Does the user have fun with a feature that doesn't have a sense of belonging? Imagine that the classified information or video you just released is in fact released to the channel to customize the Third-party server space, or anonymous, or with a number instead, you can tolerate it?

We know that many users are through the search to the site, but the previous period of time guests gather many channels customized site was Baidu from the search results deleted, this thing so many webmaster feel worried, feel the end of the channel customization. In Baidu search keyword "Channel customization", the first or the customer gathered the channel customization, but the results are not normal, the title is: "Channel customization", the content is empty, and then look at a number of participating channels to customize the site (directly check the domain name), the result is the same, and then look for more special downloads, incredibly no results show. So, is not all the simple channel customization site has this problem? After the arrival of visitors gathered advanced custom users, is said to be able to solve the problem of Baidu included, the specific how to achieve, the author is still thinking, also hope you master, seo people give a little guidance.

Channel Customization and API interface

In the Internet, APIs are ubiquitous. The idea of openness and sharing is deeply rooted. For example, Map API application, only this field, in the domestic there are a number of competitors, MAPABC, Go2map, 51ditu, Tintin map, E City, from 2D to the navigation, from the Internet to mobile phones (including GPS), through the API map to show thousands of users in front. In fact, channel customization is just an application of the API. Channel customization A third-party developer often publishes API manuals that introduce the functionality and practical application of the API. But here, I still make a simple distinction between the two, channel customization is based on the service to the webmaster, and the API is based on modularity, and provides a rich API interface and RSS feed so that other developers can use the data for two times open. With an open API interface and RSS feeds, you can easily integrate services into your programs or services. Remember, the webmaster needs a complete functional design and a good user experience.

Why channel Customization

I think there are the following three points, can cause you to think:

1, user demand is there, then how to find users? Rely on the channel to participate in the customization of the webmaster Mody? In the end from the technology to the channel to the user, is not a good model? These questions are worth thinking about, after all, the commercial value of a product is reflected in the quality of users and the number of users.

2, content and interactive webmaster must be clear, platform resources how to use for me? How to aggregate and present the wonderful content, let the user interact?

3, flow and advertising how to obtain traffic, and through advertising to make money? is to get the platform all advertising content or custom advertising content?

Channel customization of the future Finally, talk about the future of channel customization-Community standard, seamless link. That is, relying on the community to obtain users, through the built-in Third-party applications, to provide a better user experience and services. From this point of view, Pocle video from the concept to practice, are walking in the front. But does this make it a core competency compared to some heavyweight online video players? After all, the viral spread of online video is fast enough, and it's just a single line of code. In the uncertainty of the situation, to participate in the channel customization of the webmaster needs to prepare? When rethinking the structure and positioning of the site, how to better use of third-party applications?

Notes：

The analysis and thinking about the channel customization, because of the limitation of technology and own understanding, did not unfold very well. In this also hope that the Friends of Eric Network A lot of guidance my shortcomings.

Noun Explanation:

1, API application programming interface, referred to as API (creator programming Interface), is the software system of different components of the agreement.