Analysis Enterprise Homepage Search Optimization measures

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the popularization of E-commerce, more and more enterprises have recognized the importance of network promotion and marketing, of course, the first step is to give enterprises to do a corporate website, but many enterprises think that to do a site is to put the company's products are all put up, customers will be uninvited, never consider the site for search optimization, So that the site is not a good job, we know that the home page in the search engine snapshot update the faster the better, the frequency of updates to the site, quantity, quality and the size of the home page is the impact of search engine updates and ranking of the important factors, then how do we optimize the home page?

1. Streamline the homepage page size and picture size

General corporate Web sites are through the background to upload data and pictures, and the upload of the pictures are basically very large enterprise product map or publicity big map, so to the front of the display, it is very occupied bandwidth, open the Web page is very slow, in fact, will affect the search of the collection and crawling, in fact, for the home page picture, In the case of clear, we try to compress the picture to the minimum, so that the site will be significantly faster to open speed, recommended 2 pictures Compression tool, JPEG Imager (used to compress static pictures such as Jpg,bmp,png) and Ulead GIF Animator ( Used to compress GIF pictures)

2. Change the homepage of the flash display to picture slide

Almost all of the enterprise station will be in the home page to add large flash to promote enterprise and product display, in fact, the search engine for flash support is not very good, basically it is difficult to include the contents of flash, in fact, we can use picture slides to replace the flash display, but note that when using pictures, We must add an ALT tag to each picture, which is more advantageous to search rankings.

3. Page code optimization, using div layout

Now Web2.0 has become a mainstream trend, but we see a lot of corporate web sites or use table to layout, we know that the browser open div faster than open Table table, so that the use of div layout can reduce the customer to open the page waiting time, Make the customer experience better. The use of div layout can effectively reduce the error code, improve the page on the spider's friendliness, but also facilitate the subsequent changes to the page, especially the overall changes.

4. Home structure Reasonable content full

Many corporate websites after the construction is complete, is completely a piece of equipment, basically no matter, also does not update, such a website how will have the flow, since the establishment of the enterprise website, we must take seriously, first of all to ensure that the site home page links are effective, for outdated information and product links should be deleted in time, Adhere to update business related news and product information.

Corporate web site generally in the search for the weight is relatively high, but this does not mean that we do not need to optimize the site, on the contrary, in order to give customers a better experience, in order to have a good search in the rankings, we should pay more attention to the optimization of the site, but not just to build sites.

Original article if you need to reprint please specify the Source: Webmaster College (www.pigzz.com)