Analysis Event Marketing Promotion

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What is the event marketing, through the planning of people, objects, scenery, events and other content through publicity to promote the impact of social events, arouse people's interest and concern, in order to improve publicity and awareness, improve the image, to event-oriented, planning and promotion of a means and means.

News Event Marketing

May 12, 2008 14:28 P.M., Sichuan Province Wenchuan County occurred in 7. The 8 magnitude earthquake affects the hearts of hundreds of millions of Chinese. Sina News in time to open "earthquake" related topics, the first time to pay attention to disaster situation, in the Netizen set up a good site authority.

Marketing of public opinion events

In the collection of earthquakes that moment, "fan ran"-fan abandoned the students regardless of the first ran out of the classroom, escape, and then Tianya online claiming that "in this moment of life and death, only for my daughter I may consider sacrificing themselves, other people, even my mother, in this case I will not tube," the most netizens accuse cowards , the most netizens call it "the most shameless teacher" "run faster than the rabbit" The incident fan was forced to revoke the teacher certification, directly laid off.

Promotional Events Marketing

"Tomato Garden Incident" is Microsoft a strong anti-piracy campaign, "Hotta" piracy by the National Copyright Administration and the Ministry of Public Security complaints to the tomato Garden version of Windows XP author Hong Lei, using the Microsoft System to transform and spread the Windows XP piracy system rampant, affecting the legitimate Windows XP sales , violating intellectual property rights and genuine software sales and market share, through this incident, showing Microsoft's determination and stance against piracy, this campaign has affected China's pirated Windows XP market, including deep version, rain forest wind version, computer company installed version, Platinum Garden version, radish home version, speed Studio version, Connaught version, Wing technology version of the company, groups, individuals have stopped pirated Windows XP development and production and dissemination.

People event Marketing

People event marketing can be said to have a great impact in the entertainment circle, "star hit events" "star phone exposure incident" "pornographic door Incident" "Star milk Powder Door incident" "Star nude photo incident" and so on, affecting the development of many star characters, celebrity gossip, resulting in a lot of stars have to be laid off by the event, quit the entertainment circle, There are also a lot of stars through events to quickly raise awareness, a short time in the entertainment circle mixed the big.

Event Marketing

What happens is sudden, active, flexible. "Sichuan earthquake disaster", countless Chinese people to the earthquake-stricken areas donated materials, corporate responsibility and social responsibility in the disaster into the show. In the CCTV disaster donation party, as a private enterprise in China, Wanglaoji, so generous, give a donation of 100 million, most netizens are praised the enterprise, said the future only drink King Old Kat. Ban Wanglaoji, meaning is: Can't in Let the King Old Kat's Herbal tea appear in the supermarket shelves, see a can buy a can, resolutely buy empty Wanglaoji herbal tea, this year's parents do not receive gifts, accept the King old Ji! Support Domestic products, I will drink the King Old Kat, let the King Old Kat's Herbal tea is not enough to sell! Let them hurry! The event is no less than in the CCTV ads, Wanglaoji by China more people to recognize, formed a good reputation of public awareness of the benefits.

Advertising Event Marketing

This year, the feast is not received, gifts only the brain platinum. Brain Platinum ads, although vulgar, but straight into the heart. Gift consumer market, is a too many people jealous of the market, the Chinese ancient times is the state of etiquette, pay attention to reciprocity, and the gift is not less. Brain Platinum through humorous three-dimensional animation, coupled with humorous advertising words. Quickly swept China into a household name health products.

The basic strategy of event marketing planning

Event marketing methods have many, and the marketing way is endless, Houqingrong think event marketing, should take the event as the main, grasp the "public attention degree". "Public attention" refers to the Internet, television, newspapers, radio and other improvements.

1. Importance. Refers to the degree of importance of the event content. The criteria for determining the importance of content mainly depends on the extent of its impact on society. In general, the greater the impact on the more people, the greater the value of the news;

2. Proximity. The more the psychological, the more beneficial and geographically close to the audience and the more relevant facts, the greater the value of the news. Psychological proximity includes the factors of occupation, age and gender. Most people always have a special attachment to their place of birth, their places of residence, and where they have left a good memory. So in planning event marketing must be concerned about the proximity of your audience characteristics. In general, the more concentrated the point of Event Association, the more attention it can attract;

3. Significant. The more famous the people, places and events in the news, the greater the value of the news. Heads of State, Government dignitaries, eminent persons, historical cities and historic sites are often the places where news is out;

4. Interesting. Most audiences are more interested in novelty, abnormality, metamorphosis, and impersonal things. Some people think that humans have innate curiosity to think about events.

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