Analysis of five kinds of common flow conversion rate model and its resistance

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The Web site's flow conversion rate model theory that there are five main models, the following is the diagram of these five models:

A mode indicates how much traffic is coming in, which translates into the target traffic; b mode means that the flow of incoming traffic gradually becomes less, until the balance point, the remaining flow will be converted into target traffic; C mode means that there is resistance on every link in the site, resulting in the decline in the flow of conversion; D mode indicates that there are other channels of traffic flow into the midway, but the final transformation of the flow and the initial flow is quite, this is generally because the initial flow channel is not clear, and finally, do not know is the new flow loss, or the original definition of flow loss; E mode indicates that there is a problem with the front-end path of the website, which suddenly leads to the low conversion rate of the traffic!

Through the above analysis, we can understand that only a mode in the flow of the conversion does not encounter resistance, and D mode, it seems that there is no resistance, and even the effect of amplification, but because the middle of the flow of unknown channels into, if there is no resistance, the bottom should be larger, which shows that D model also has resistance, The following is the author of these five types of flow conversion rate of the model to carry out the resistance analysis!

A mode: This is quite ideal, visitors come to your website, is the direct order to come, such a site is of course can not be asked, the bottleneck lies in the flow of the entrance, because such a site, targeted at the target is quite clear, only for specific groups, so the scope of marketing is often a specific crowd, If the scope of marketing expands, then the flow of the conversion resistance will increase, and eventually become a BCE mode!

B Mode: This mode of conversion resistance there are two, one is the introduction of the invalid traffic is too much, the other is a site in a certain aspect of the problem, resulting in the flow of the original can be converted, suddenly lost, in response to this situation, the method of resolving this resistance should be from two aspects, On the one hand is to target the invalid flow of accurate advertising ratio, that is, targeted users to marketing, rather than wide net-type Marketing! On the other hand, it is necessary to use reverse thinking, through the transformation of the target back to find the link between the site, the site should be the path of detailed settings, Then according to the path analysis method to infer the problem point, and then to improve, can be a good solution to the resistance!

C Mode: This is also relatively reasonable resistance, each link will have a certain flow of loss, this is a normal flow conversion mode, because a site can not be perfect, there will always be some links for some users have a bad experience, but overall, the flow of the loss is not large, Thus reflecting the experience of the site basically satisfied most of the crowd! But this kind of resistance also should be observed, to avoid as far as possible the path pass excessive flow loss, resulting in the overall pattern of resistance to increase!

D mode: Because the channel flow increased is not clear, so the factors that create resistance and the relationship between the site is not much, such as the current microblogging marketing, you may be able to determine your fan flow groups, but there is no way to determine your fans through the reprint of your microblog, but also to increase the flow of your site, In other words, it is that you have achieved a better marketing effect than expected! Thus resulting in increased traffic in the site, but because it is not clear, the overall pattern of resistance can not be analyzed carefully!

E mode: This is a model similar to the B model, the key point is different from the B mode is at the entrance, that is, the front of the site's path to a serious loss of traffic, resulting in most of this situation because the site user experience is poor, the user's first impression of poor results! It may also be because the flow channel is relatively single , audit conditions are too strict, such as forum membership registration, because of the need for cumbersome registration conditions, resulting in the flow of registered members in the process of loss! Because there are problems in the front of the site, so you need to solve the problem of one by one!

Through the above analysis, you can analyze your website traffic conversion mode now belong to which kind? If it is one of the above, then congratulations, you found the right way to solve the flow of resistance to change! As long as the combination of the actual situation of their website, you will be able to improve your site traffic conversion rate! This article source: Jinhua seo http://www.jhseo.org/A5 start, reprint please specify, thank you!