Analysis: Large portal site SEO website ranking strategy

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A friend said that SEO is tantamount to cheating, personally not all think so, as long as there are search engines in the place, there will be SEO optimization of the live, has always been so, in the past, this will be so, our small site just did the act of SEO, did not make much of the operation, and large-scale portal site in doing SEO site rankings, more prominent cheating behavior, in fact, this is not cheating, so today we take you together to explore the large portal site SEO ranking strategy.

Title of a large portal site

We took out the title of three large Web sites for comparison, "Pacific", "Pole", "Zol rankings", when we search the keyword "motherboard" or other products, we will find the following three different titles.

Motherboard quotes, motherboard encyclopedia, motherboard latest offer-Pacific product quotes

"Motherboard Daquan" 2014 Motherboard list _ the latest quotations and pictures of the main board _ Tenkine

"2014 motherboard list" motherboard What brand is good-board recommended rankings-zol list

Three titles above, told US keyword serious piling up, and the title is directed at search engines to do, we carefully analyze the needs of the time, will find that the motherboard requirements are all three of their site satisfied, the title told us to meet the needs of users, users are easier to click, ranking is easier to come up. At the same time, the title of these three sites to meet only three, not more requirements, this is a lot of corporate web site or blog site application, we search for other keywords can be seen, many sites are in this way to improve their site rankings.

Large portal Site Content

Or take the Pacific site for example, we search the keyword "motherboard" into the Taiping Web site will find that the Board list, motherboard quotes, motherboard pictures have, not only the title has user needs, the construction of content also meet the needs of users. When the competitor is too strong, we need to do not only meet the title of the three requirements, we also need to add additional value to the site, then the value of the Pacific Ocean has a careful classification, products can be compared, can be contacted to buy, more your IP classification to geographical quotes, related products, provide information and so on. Simply put, it is through the title to attract users, through the content to retain users. Click-through, the jump rate is less, the rankings are not difficult.

Interaction of large portal sites

We do a personal blog may think of making a comment box to interact with the user, but we do the enterprise site, did not take into account to allow users to evaluate the product to interact, we carefully analyze large sites can be found, the Pacific, pole and so have user reviews, especially the Pacific site, We can see a certain type of motherboard business soft paper submission of interaction, user reviews of the interaction, there are users and businesses together with the forum interaction. In view of Beauty said, Mushroom Street, we will find that beautiful said with the interaction of sharing, similar to such a large site have interactive nature, interaction can give you to register users, but also to reduce the rate of the site jump.

Large portal site SEO details

I do not know why, so many people do not care about the details of their own website, the more good to do the site more care about the details of their own site, we go to a large portal site, see articles can be found, the details of the processing is very good, mainly including the following several details.

Nofollow: We all know that a portal site, fewer than tens of thousands of pages, many millions of pages is not strange, if a content page link is not added to the nofollow tag, which means that the dozens of content page is not added to the nofollow tag, so this detail to deal with very detailed.

Robots: Look at the Pacific files, we can find that the chain JS and CSS are prohibited, can be said to be meticulous to a blank page is not left to search engines.

Inner chain: Our small site can not do related articles, in particular, DEDECMS does not have such a tag call, and these large sites are completely related to the content of this page to call the relevant page, so very useful for users to click, if you are the same as me, then I suggest you use the social recommendation tool to achieve this , although not the effect of the inner chain, but at least it is easier for users to click, rather than add hot articles or other irrelevant content.

Summary: The above problem is my experience in the large Portal station optimization, may not be enough, but this is the core point of optimization.