Analysis: NET game attraction is difficult to continue

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It is the biggest problem for happy net to be able to keep changing the new game pattern to attract and retain netizens.

Morning News (reporter liming) how do you want to be happy? Those virtual "buy and sell Friends", occupy online "parking" game, after playing one months, how much interest do you have? Happy net now the biggest "unhappy", it is difficult to effectively divert the loneliness of netizens, unless it can make new game patterns.

In the past three months, this is called "Happy Net" website popular in Beijing, Shanghai and other big cities, an incomplete statistics show that it in one months to the zhongguancun white-collar workers have become users, and the company so far declined media interviews, Secretary Li Xiaozhei only to this statistical response said: "Really thank you for your support." ”

But how long will our support last? The rise of happy net can be seen as a representative of China's "social networking" investment boom, with the advent of social networking sites in the United States, and the latest definition of "play sites", when American netizens run their own social circles on the site through a variety of fun tools, Facebook's valuations have also washed up 15 billion of dollars.

And happy Net is regarded as the most thorough "Facebook imitators" in China, it insists on the game components to attract the attention of users, these components are currently a total of 25, but the most game is the "buy Friends" and "competition Parking", these two features one allows users to "buy a friend" as a slave. and earn points, while another encourages users to earn points through virtual parking games, but their ultimate goal is to attract you to log in at least once a day, and users will usually start to feel numb after a week of use.

"The freshness fades away, which is not the most serious problem," said Xie, a founder of the internet industry for more than 10 years. "All the components are plagiarism. Facebook began prosecuting many of the world's copycats this year, but Xie that the biggest potential plaintiff was Facebook's huge component maker, "in fact, the provider of game components is more qualified to initiate lawsuits, and when happy net is really profitable, it is impossible to dump these prosecutors." ”

Another problem is the business model. Xie that, for example, emerging web game companies, usually take the way of charging games, "but the net is very confusing, it is known as a community site, it is difficult to charge the hidden game, but its current influence has not been able to attract advertisers." "At the same time, the popular site must use a quick idea and learn to ensure that the game components update speed to prevent users from boredom."

In the back of the popular net, the need to solve the "unhappy" is gradually increasing, which also includes the previous encounter of the "domain name crisis", it is understood that the most appropriate for its domain name "kaixin.com" has been bought by opponents. Yesterday, this domain name corresponding to the page is also clearly written "Happy net construction", is said to be opened soon.