Analysis of 3 trade secrets, the use of human nature of the three major lure pricing law!

Business is called business in part because of the use of human nature! From WHO said people are rational, &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; English address marketing Stylee, for us to set out 3 enticing pricing ( Decoy Pricing) Law, 1, provide a not cost-effective option; 2, add an expensive option; 3, buy more, save more. You, should be aware of the use of human nature of the three major lure pricing law! The following is from the domestic media compilation, we present the following,

Into the shop before, in the mind that we want to buy a cup of coffee is good, the result after the clerk picked up a different cup comparison, the heart will always have a voice told us a big cup more cost-effective, OK! At last we went out with a large drink.

In fact, there is more knowledge in product pricing than we think, Dan Ariely a series of studies in the book "Who Says Man is reason" (predictably irrational) to prove that people's choices are often irrational behaviors, He used a subscriber from The Economist's magazine to do a little experiment, a total of two different sets of options:

Programme a programme B

$59– Network Edition Electronic magazine (16%) $59– Network edition Electronic magazine (68%)
$125– Solid edition Paper magazine (0%) $125– Solid Edition + Network board Electronic magazine (32%)
$125– Solid Edition + Network board Electronic magazine (84%)

Let's take a guess at what the results will be. What would you choose if you were in a A/b scenario? (The results of the experiment are shown after the anti-white)

Both scenario A and programme B provide the same services, the only difference being that programme A has a less-than-cost option, but this option alone can make the choice of the physical version + network version of the customer from 32% to 84%!! Pretty impressive data, right?

Let's say we're selling watches, we have 100 dollars in basic, 200 dollars in luxury, two watches, and there's no doubt that some customers will choose to buy luxury watches, but most customers will buy 100 dollars in basic money.

This，

If we were to launch a 500 dollar platinum luxury, it might not be a buying spree, but it would boost sales of luxury items because it looks more cost-effective!

Like the difference in the size of the cups, Apple is actually a good player in luring pricing to see how the Tablet IPad 2 is priced:

We may only need 16GB capacity is enough, but add 100 dollars can be doubled capacity, plus 100 dollars to change 4 times times, the voice of our hearts will also ring: "I later need a lot of capacity ah", so cost-effective not to buy it is a pity, So many people bought 64GB of IPad2, the real use of the capacity is less than half.

If you have the IPad, you check how many g you use? I have an ipad 2, in fact, my 16G version of the use of six months have not run out! O (∩_∩) o haha ~)

All three of these methods are seductive pricing (decoy Pricing), and people's brains are not as rational as the economics textbook describes, facing a time of choice, We are not fully rational in the purchase of goods to calculate each product will bring us the benefit of the conversion of our willing to pay the price, it's hard for us to give a commodity directly to him, but the relative value is easier, and we can easily judge which of the options is the most advantageous, When some additional options appear, it will affect our decision, let us voluntarily open the purse to pay, but also feel that we earn.

Source: http://www.techfrom.com/18782.html