Analysis of 360, 91, pea pods from search ranking rules

With the development of mobile Internet, in recent years the market has emerged a large number of app applications, but the location of the limited application distribution platform, is likely to lead to the application of the app is done well, users can not see from the development platform vendors, so that apps are not available to download the bleak scenario. It is difficult to get the recommended location for the application distribution platform, which is a good choice for app developers if they want to get more opportunities to display.

In order to give developers a better understanding of the distribution platform ranking rules, this article will be the domestic 360 mobile phone helper, 91 assistants, peas folder This three app application distribution platform search ranking test, respectively, And then analyze the factors that may affect the search rankings of the three key platforms.

One or three app platform market share introduction

"China Internet Information Center" published in the 2013 Chinese search engine market research report that the current use of the mobile end of the search function in the user ratio has become more and more close to the Baidu mobile market share, and from the statistical data, the application platform search for most of the content is app application, So it's very important for developers to be able to use the vast and accurate demographics of the current application platform search.

Two or three app platform keyword search ranking rules analysis

(a) 360 mobile phone Assistant application search Drop-down box recommended ranking analysis

Through a number of tests by the technical team, observe the following rules for ranking:

1. The higher the app downloads, the more the keyword-related drop-down app name ranks;

2. Recommend the relevant application keyword search, only search keywords and application title matching, unable to the app introduction content to do match;

3. If the app downloads the same number of times, the ranking is related to the application score, the higher the score, the more the ranking;

4. For competitors such as "Baidu" under the app does not recommend, 360 mobile phone assistants only provide a "Baidu search" an app, other Baidu app has not been found, if you ask why, you can go to ask 360.

(b) Pea pod application search dropdown box recommendation and search results page ranking analysis

1. Use the Pea pod application search, enter the keyword after the dropdown box by default recommend 4 name matching app;

2. Recommended app rankings are related to their downloads and evaluation levels;

3. If the user has previously used the PEA pod application search, the search history will also be shown in the dropdown box recommended, the number of recommended apps decreased;

4. We have many tests found that the Pea pod search is being transformed into integrated search, after entering a keyword, the search results page not only return app results, but also call the video and Baidu search and other related results.

1 when we search the app information, the Pea pod will automatically search for the matching video information, and the matching criterion is not limited to the title match, but also has the opportunity to retrieve the keyword in the video introduction;

2 Pea pod Search will also be based on user search keyword, call Baidu related search results;

(iii) 91 Assistant application Search Drop-down box recommended ranking analysis

When the user searches the app through the 91 Assistant Search window, after entering the keyword, the Drop-down box default recommendation result number up to 20;

1. The dropdown box recommended results, ranked first in the relevant app download the highest, this result can be directly downloaded;

2. The second place in the Search Drop-down box, is the 91 Assistant editorial team manually added related topics, if this keyword does not match the relevant topics, then this is a bye;

3. Under the special topic, the third to 20th app is still ranked according to the download level;

4. In addition to the first app, search dropdown box recommended other apps, click Not directly into the download page, will enter the search results page, you need to click the corresponding app from the results page to download.

Three or three app platform home application recommendation rules analysis

(a) 360 mobile phone Assistant Home application display rules analysis:

360 Mobile Phone Assistant home page recommended application is mainly embodied in the "Application Select" column, in this column to display editorial recommendations (including software and games), 360 of the company's application will be ranked in the front; we through the analysis, 360 mobile phone assistant application of selected column ranking using the manual recommended way.

(b) Pea pod Home application presentation Rule analysis:

Pea pod Home mainly shows the recommended application module, but the ranking rules are more complex, technical team after a number of test research to learn:

1. Ranking rules are not only in accordance with the download order, but with matching, download, user scoring (user scoring rate in 30%-40%) and evaluation, unloading a number of factors related;

2. Pea pod to promote the app labeled "Promotion" logo, speculated that the promotion of app are paid to show opportunities;

3. Pea pod for excellent app labeled "Excellent" logo, speculated that excellent app should be edited by artificial screening.

(iii) 91 Assistant home Application display rules analysis:

91 Assistant home recommended application mainly reflected in the "Boutique recommended" column, after testing found that the application here to show the rankings and downloads and rankings are not relevant, presumably for manual recommendation.

Four, app distribution platform application classification ranking rules analysis

(a) 360 mobile phone assistant ranking rules analysis of classified rankings

360 The ranking of mobile phone assistants is based on the number of downloads per week, the larger the number of downloads to the top.

(b) Analysis of the ranking rules of Pea pod classification rankings

The application of pea pods ranking rules are more complex, after testing found that the PEA pod classification ranking rules have the following characteristics:

1. Popularization and application will be ranked first;

2. With "excellent" logo will be discharged to the front;

3. Will be sorted according to the application activity of the day.

(iii) 91 Assistant application Classification ranking rules analysis

According to the test observation, 91 Assistant classification application rankings are based on the weekly download heat ranking, at the same time in order to make new uploaded applications have a good show position, 91 assistant set the hottest, the latest app two columns.

Five or three list ranking rules analysis of app distribution platform

(a) 360 mobile phone Assistant list ranking rules analysis

360 Mobile phone Assistants have two lists, the download list is based on the application of the weekly download volume rankings, and the rise of the list to show a large weekly download, and ranked the fastest rise in the application.

(b) Analysis of the ranking rules of Pea pod list

The Pea pod application list does not differentiate between application categories, and all applications compete on the same list, ranking according to the amount of weekly downloads.

(iii) 91 Assistant list ranking rules analysis

91 Assistants The current popular list covers all applications, ranking according to the weekly downloads per application, and the total list covers all applications, ranked according to the total download volume of each application.

Vi. Conclusion

(a) 360 mobile phone assistants installed most users, for developers to obtain the most opportunities for users. Developers can improve the number of downloads to upgrade the ranking of the app in the category, although the home recommended location for manual recommendation is difficult to win, but can be categorized in the rankings have a good ranking, so as to attract users to download;

(b) through the test and analysis of pea pods we found that individual developers to get home app recommended location is also very difficult, the proposal can focus on the classification of the list and the total list, through the system to enhance the download, user rating and evaluation, in the app classification list to get the recommended opportunity. The total list of pea pods is ranked according to the weekly download level, which can be ranked by increasing the amount of short-term downloads;

(c) Through the test analysis of the 91-helper platform, it is found that by optimizing the app title, the app's display opportunities in the application search can be improved to give the developer extra attention. And the 91 assistants have a separate display position for the new app and help developers improve exposure. The 91 assistant ranking is ranked according to the app's weekly download Heat, ranking based on weekly downloads, and developers can get rankings by boosting downloads.