Analysis of 5 key elements of enterprise website optimization

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The establishment of enterprise website, I think the general purpose is to promote corporate image and enterprise products, that site optimization is definitely the key to open the door to publicity. This two years has been a number of corporate website optimization list, the following 5 major elements is I think in the Enterprise website optimization is very important points, take out to share under.

① keyword (word) choice, open Baidu or Google search engine, random input some product categories of keywords, can search out a lot of corporate web sites, but if the product keyword in front of these products plus a region name, the search out of the corporate web site will be much less than before, so it is recommended in front of the keyword plus geographical name ( Of course, some enterprises are facing the whole country, that is another matter. For example, there is a corporate website is Hangzhou, do glass tube, then I have joined in front of Hangzhou this geographical name to target customers.

② site layout and distribution, now such as Div layout in the online also have a lot of relevant information, I personally think layout is very important, but this also depends on the type of site, like the enterprise site itself content is not much, so for the search engine, it can easily crawl, So don't be too concerned about the layout and typesetting of the corporate web site.

③ outside the chain of the establishment, such as corporate web site, many business-to-business platforms are free to publish the information of the site, such as Alibaba and HC nets, so in addition to through the blog and the forum to bring outside the chain, to these platforms to release some of the outside chain is also a good choice, there is a regular increase in the chain to search for spiders crawling.

④ website content updates, this is really a problem for the corporate web site, because the general corporate website and so on all products are released after nothing can be updated, so in this case the enterprise site can choose to add a section on the site, is about the enterprise product information and news, This aspect of the news I would like to definitely will never be added, of course, that sentence, to have a regular site to add content.

⑤ executive force, do site optimization, whether it is the Enterprise site optimization or other types of site optimization, execution is very important, to optimize the site to make a schedule, tomorrow will be implemented according to the plan. No matter how powerful your site is, it's all in vain to say it and not do it.

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