Analysis of advantages and disadvantages of "website optimization vs Bidding ranking"

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Recently, and customers talk, after the price, the customer often said the word is "so expensive, it is better to do the bidding rankings," Then I will tell you here about the advantages and disadvantages of bidding rankings and site optimization, so that customers know how to compare the site optimization and competitive price ranking.

Advantages and disadvantages of bidding rankings:

Advantages：

1, quick results: After the price after setting the key words can be immediately entered Baidu Top 10, the position can be controlled by themselves.

2, the number of keywords unlimited: You can set up countless keywords in the background to promote the number of their own control, without any restrictions.

3, keyword is not easy to degree: No matter how popular keyword, as long as you want to do, you can enter the top three or even first.

Shortcomings：

1, high price: competitive words, the unit price can reach a few yuan or even dozens of yuan RMB, one months will consume thousands of yuan or even tens of thousands of yuan RMB, if it is long-term to do, it will need to spend such a high cost.

2, the management of trouble: If you want to ensure the location and control costs, the need for daily price review, set the most appropriate price to bid.

3, Personnel Management: the need for special keyword screening, pick the right keyword, measure the price, check the effect, so will pay an employee's salary (Qingdao is responsible for this aspect of the staff monthly salary in about 3000-5000).

4, the independence of the engine: Each engine is separate, you in Baidu did the bidding, Google that will not appear rankings, Yahoo that will not appear rankings, if you want all the engines appear rankings, it will repeat the cost of several times the promotion costs.

5, poor Stability: once someone else's price is higher than yours, then you will be ranked backward; Once your daily budget for your account is over, your rankings will disappear immediately.

6, malicious clicks: Bidding rankings of malicious clicks very much, your half of the advertising fees are competitors, advertising companies, idle boring people to the malicious click Consumption, these people will not bring you any benefits, and you can not prevent.

Advantages and disadvantages of website optimization:

Advantages：

1, the price is low: The website optimizes maintains one year rank the expense perhaps only does the bidding one single-day the expense, compares the bidding to be much cheaper.

2, simple management: Enterprises do not need special management, all by the website optimization service provider for you to maintain, the enterprise is to do is not periodic observation of the ranking position is stable can, save you hire professionals for your management costs.

3, Engine-take-all: Website optimization is the biggest advantage is not the independence of the engine, even if you only ask for Baidu optimization, but the result is Google, Yahoo or other search engines, the rankings will be the corresponding increase in the invisible to bring you more effective visitors.

4, do not worry about malicious clicks: We do the effect is the natural ranking, will not pay by click, no matter how your competitors, will not give you waste a penny.

5, strong stability: the use of regular web site optimization techniques to do the ranking of the site, as long as the maintenance of proper, ranking stability is very strong, the location of a few years may not change.

Shortcomings：

1. Slow: Through the site optimization to get ranking is not a crash, the general difficulty of the word about 2-3 months, if more difficult words will need 4-5 months or even longer, the proposed enterprise can be in the sales off-season for site optimization work, to the sales season when the rankings are basically stable.

2. The uncertainty of the ranking rules: because the search engine rankings have their own different rules, it is possible that one day a search engine on the ranking rules have changed, then perhaps there will be the original position changes, this is a very normal phenomenon, then we will be the fastest speed to study the latest rules, Restore the site to the rankings.

3, keyword distinguish difficulty degree: competition is too hot keyword, for example: Mobile phone, MP3, etc., do optimization ranking difficulty is very big, it takes a very long time, and the price will be very high, so difficult words is not suitable for optimization.

4, the number of keywords limited: To do a website to optimize a page recommended only to do a keyword, up to no more than 3-4, of which 1-2 are the subjects, the remaining 1-2 is participle, do not have to do the bidding ranking that how much to do how much effect.

5, ranking position in the auction after the ranking: This is determined by the rules of Baidu, the natural ranking of the location can only be ranked in the auction site, if the first page is full of bidding rankings, the natural ranking can only appear on the second page, the current situation only Baidu exists.

Combined with the above advantages and disadvantages, the overall effect of the site optimization is far stronger than the bidding rankings, the price is also lower than the bid number of times, those who claim that "so expensive, it is better to do the bidding ranked" enterprises are simply using the site to optimize the price and he did the daily cost control of Baidu bid compared to They do not consider the site after the optimization of the site in all engines will have the effect of improving rankings, but also ignore the other search engine bidding will cost the illusion caused by.

Finally, I would like to say, bidding rankings and site optimization, recommended advertising budget sufficient customers, you can consider to do the bidding ranking for a period of time, in this time the site optimization work, when the site optimization work is over, ranking to meet the requirements, and then remove the bidding rankings, so that can be a good transition, will not affect marketing, for any enterprise, marketing is the first, regardless of website optimization or bidding rankings are for marketing and service, this is the core purpose of advertising.

Author: Sun Yunqun

Starting: Website Optimization Blog

Address: http://www.0532seo.com.cn