Analysis of Chinese Building materials Network

From the Network column analysis: the main column of the network to buy information, supply information, member Business room, corporate library, product center, industry consulting, building materials investment, the network services, the main sub-column has building materials search, building materials blog. These columns in addition to the General column member business room, buy information, sub-column Building materials blog, building materials search can reflect some traditional interaction, the rest of the column is only auxiliary channel, only to expand the site "I" information. The overall information of the website is single and tedious, and it cannot be the experience and loyalty of "you". From the provision of content services analysis: From the network column settings can be seen, the main content of the daily update is to buy information, supply information, building materials information; the next three days update is the blog, search, the rest of the content of the updates are not timed. From the content and update of the degree can be seen: and the location of the network-Hangzhou-related, here is the birthplace of Alibaba, imitation of Alibaba's serious thinking, the operation of the idea is still in the early stage of e-commerce operations. Traditional additional services such as instant communication systems, messaging systems, and trading systems have not been innovative, but have improved early systems at a technical level, but technology upgrading does not reach market levels. Alexa traffic from the network analysis: China network through the August and Alibaba cooperation, ranking from 30,000 to 2,960 this year, the average daily per capita IP access to 70,000 level, PV browse to 450,000 level. These are mainly due to site search optimization promotion and cooperation resources, they do not have outstanding strength and resources, limited membership and user resources, serious lack of "you" experience and interactive space. The source of traffic from the following table can be proved: the visited web site [5] In recent months, the proportion of Web page access ratio per capita page views bmlink.com (Home) 91%95%6.5member.bmlink.com (Member login window) 2%1% 6.4search.bmlink.com (built in search) 3%1%2.8alibaba.bmlink.com (Building materials information < copyright owned by Alibaba all >1%1%6.2other weites (rest column) 02%0 (The above table for the network Alexa Traffic statistics, statistics latest excerpts updated on Thursday, March 15, 2007) Profit Model analysis: The main source of income is: to browse the procurement of information materials through the membership income, advertising revenue, its profit model is single, lack of user experience. Customers will become the main reason is that these traditions in order to promote the company's products and image, with a try attitude to open the network market, but the lack of well-known building materials home industry, in addition to Alibaba, Hui Cong, global resources, that is, the network and China's first building materials network. Profitability is the advantage of the lack of professional network resources for building home furnishings. From the market distribution analysis: mainly from the network to provide the purchase of supply information analysis, the market layout of the network is mainly in cooperation with Alibaba based in Zhejiang, to the surrounding provinces and cities to expand. Market layoutDecentralized, resource-focused, so that the market development of the competitors, the ability to resist the risk of weak, not conducive to resource development and brand building. Through the above column layout, the provision of content services, flow, profit model, market distribution analysis, the individual believes that the first to change the operator's thinking, followed by the idea of changing the operation of the website, and finally realize the effective integration of resources, so that the network in the building materials and home decoration industry competition.