Analysis of cloud computing demand and operator's differentiation advantage

Operators need to rely on their own strengths in comparison to these cloud computing services. For example, broadband access capabilities, especially wireless broadband access capabilities, is to assess the cloud computing service providers key indicators.

How should cloud computing providers choose?

When choosing a cloud computing service provider, the information decision-makers of the Government or enterprise will generally follow the general principle to consider how to choose the cloud computing service provider, in addition to considering the different requirements of the specific business needs.

The cloud computing model defined by the National Institute of Standards and Technology (NSTI) provides five core features for a good cloud computing solution, as a reference to assessing the pros and cons of a cloud deployment model and service model that is used by information decision-makers when they understand a cloud solution.

1 on-demand On-demand self service, that is, according to user requirements automatically provide users with the corresponding performance services without the ability to manually intervene.

2 Broadband access (Broad receptacle access) for terminals, especially intelligent terminals to provide a variety of platform network and Internet access capabilities.

3 resource pool mechanism (Resource pooling), to host, network and storage resources can be realized in accordance with user needs, dynamic allocation of resources, resource redistribution capacity.

4 Fast elasticity (Rapid elasticity), rapid expansion of resources and shrinking ability. That is, in the view of the user, cloud computing service provider has unlimited resources, enterprise users can purchase any on demand.

5 Measurable services (measured service) to optimize the effectiveness of cloud computing resources and control capabilities of the measurement and the transparency of the measurement report.

These five core features are not only the evaluation principle of the Government and enterprise customers choosing cloud computing service providers, but also the important factors to be considered when the cloud computing service providers establish differentiated competitive advantages.

Carrier cloud computing services should consider the difference between two types of customer requirements

The same is the demand for cloud computing services, we can generally divide the customer into Internet customers and ordinary enterprises and enterprises customers, the reason is so divided, because the nature of the business form is different, will lead to these two types of customers in the cloud computing needs of significant differences.

For example, in business, the business or life cycle of an Internet customer is generally shorter, such as a product that can only fire for six months or a year, or a product that changes rapidly, even changes in the architecture, or the non-linear phenomenon of user-scale growth is ubiquitous; This leads to cloud computing service providers meeting the needs of Internet customers , you need to fully consider the ability to serve on demand and the ability to quickly flex to adapt to the rapid changes in Internet customer business.

And the traditional government and enterprise customer's business, whether it is the marketing system or internal business system, will be relatively stable, unless the organizational structure of major adjustments and changes, generally will not appear drastic change. However, the quality of access to intelligent terminals is very high, while in the service, you want to be able to have a professional one-on-one human services to ensure reliability.

For example, in system and device compatibility, most of the Internet enterprises as emerging High-tech Enterprises, in the company and the business has just been established, generally there will be more consistent technical route guidance system construction, such as the operation of the business environment, databases, host systems, storage systems, etc., will choose a more consistent system, and traditional government and enterprises, especially large enterprises, often the internal system technology routes are complicated and different systems. So in the cloud computing service requirements, considering the mobility of the business, continuity or integration with the existing systems, cloud computing services provided by the system of equipment and application compatibility requirements, it is important.

Of course, in the form of deployment, Internet customers and traditional enterprises and enterprises are different, as an open operating system, Internet customers tend to choose the public cloud, while the traditional enterprises and enterprises tend to choose private cloud, which is mainly to consider the security of data. In this respect, the operational security and data security control system on cloud computing services becomes one of the key elements that customers need to consider.

Taking China Mobile as an example to see the difference Advantage and challenge of operators in cloud computing market

As the previous article said, operators in the cloud computing market must be able to occupy a place, but we also know that the cloud computing market is already a group of wolves. Domestic market Aliyun, Baidu Cloud, Tencent Cloud has been in the open territory, overseas cloud computing service provider Microsoft, Amazon also early in the domestic planning layout.

Operators need to rely on their own strengths in comparison to these cloud computing services. For example, broadband access capabilities, especially wireless broadband access capabilities, is to assess the cloud computing service providers key indicators. In this regard, China Mobile will have a 700,000 4G base station by the end of this year, which can be extended to rural areas. In Guangdong, the southern city of China Mobile, news from the media shows that the Guangdong Mobile 4G Network has been deeply covered in all cities and towns in Guangdong and will have more than 70,000 base stations by the end of this year.

Clearly, a high-speed 4G broadband access network is the basis for ensuring that operators provide differentiated access services on cloud computing services.

In fact, soft power, especially the ability of resource integration is also the differentiated advantages of operators cloud computing, such as the largest cloud computing service center South base in China Mobile, public information display, relying on its own high-quality customer resources and channel resources, its use of exchange equipment, security software, storage equipment, virtualization technology, Are the top cloud products from home and abroad manufacturers, to ensure that customers can create the most advanced mobile enterprise platform.

Of course, considering the current situation of the enterprise and enterprise Customer system faced by operators, in terms of equipment and application compatibility, China Mobile also used as many devices and systems as possible, in the host, storage, database, middleware, network and other aspects of supporting compatibility, such as the database can support all major database systems.

In addition, in the service capacity, China Mobile Guangdong Company issued a service strategy for the operators to build differentiated competitive advantage provides a reference, such as providing customers with Customer self-service management platform, through automated business application process, to achieve rapid deployment of resources, such as to provide customers with network security, Manage End-to-end Telecommunications-level security services for virtualization and identity security.

The localization service troop and the support ability, then is the operator compared with the internet manufacturer has the obvious superiority place, this, to the service quality and the response quality request higher enterprise and enterprise customer is particularly crucial.

In "2014 Mobile internet International Symposium", Mr. Zhengmao, vice president of China Mobile, has said publicly that cloud computing, as a carrier platform for all kinds of business and services in the mobile internet age, provides enterprises, users and developers with more centralized, intelligent and serviced IT infrastructure resources.

Data show that by June 2014 China Mobile has deployed more than 15000 servers and 50,000 virtual machines nationwide, and in May this year, China Mobile Suzhou Research and Development Center was formally established, its purpose is to carry out more specialized cloud computing research and application.

Can predict, as long as operators adhere to their own resource advantages, to create differentiated cloud computing services, will be able to occupy an important position in the market.