Analysis of common cheating methods in search engine identification

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1, keyword piling up

Keyword Piling is a kind of old cheating means, is to improve the frequency of the keywords in the Web page, crazy in the text of the page, title tags, keyword tags, description tags, alt attributes, hyperlink attributes crazy to add keyword method, this is the browser when browsing the page can see a way, A long time ago, search engines have noticed this kind of cheating, but search engines are not perfect to deal with this behavior. But search engines now have a dedicated department to deal with cheating sites, once reported, or will be harsh punishment

2, key words to hide

The earliest keyword hiding way is very simple, the practice is to add a lot of Web pages with the same background color of the same keyword, to improve the Web page of the keyword density, this way ordinary browsing users under the basic circumstances can not see. But search engines can see that this kind of cheating has been widely used in previous years, but the search engine is becoming more and more intelligent.

There are still many people use the web design of the use of hidden layer, the text layer on the bottom of the visible layer, using tags to accumulate keywords, and in the Web page there is no definition of frame, using hidden fields, <input type= "hidden" > and so on to cheat.

3, irrelevant keywords

Some people will be popular keyword as their key words in the label, and the use of hidden, stacked and other means, want to make their own site in the popular keyword search engine rankings to get a better ranking. This approach is not only impossible to achieve results, but also easy to be used by search engines as a cheat to deal with.

4, duplicate web pages, website

Repeat pages, sites are two pages or most of the same Web site, also known as mirror and mirror Web sites, you want to get you a better site or a Web page to occupy the search engine a complete page, obviously this will not let you succeed

If a website or Web page is doing a good job and the rankings are good, it's almost impossible for you to copy a site that is exactly the same as it is to get a better ranking. Google has a special tool to judge whether a replica is a copy, and if it is a full replica, it will be penalized.

5. Web Exchange

It means to get a better ranking on a page, move it to another site, and then put on a separate page to cultivate, this way is not so good now, many search engines are updated quickly, and you do not know when it is updated.

6, Doorway Page

Doorway as an intermediary from search engines to browsers who want to browse the Web, is considered a door, often built very close to the search engine, in search results to get a good ranking, and then the visitors to the target page, this kind of page will often use stacking, hidden keywords and other means.

7. Overloading and camouflage

Overloading and cloaking are very similar, with the intention of showing different web styles to search engine visitors.

1) overload

Overloading is the automatic loading of pages without user intervention. You click on a link to open a page, but the page you want is gone and a new page is open.

Methods to implement:

A, use the refresh tag, this way is easy to be found by search engines and not indexed.

B, use JavaScript to set a certain time interval to automatically crawl the rendering page.

C, the use of javescript to solve user events, such as capturing the mouse after events load a Web page event.

2) Camouflage (clocking)

Camouflage specific load to be much better, whether it is the browser or search engine crawling program to the Web server to request a Web page, will be accompanied by the identification of their own information, such as "I am IE6.0 version", "I am Googlebot" and so on, Clocking will quickly determine whether the browser or search engine in the request information, so according to the different requester, let the server out of the Web page.

This is how different two versions:

A, to the search engine to see the version is: often very simple, suitable for search engine appetite, rich words text, but for the viewer is very clumsy.

B, to the browser version: often very attractive, widely less, more pictures, complex structure, navigation and so on. Is the search engine does not like.

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