Analysis of competitor SEO optimization methods

Summary: Now for any site will face a huge competition, sometimes can be used to describe the number of sites in front of their own more than 10, less three or four, then how can we overcome these competitors? Or take Sun Tzu's Art of War

Now for any site will face a huge competition, sometimes can be described in a tragic, ranked in front of the site more than more than 10, fewer than three or four, then how can we overcome these competitors? Or take Sun Tzu in the Art of war in the way said, that is the enemy can do the victorious! Let me tell you the following methods to analyze competitors!

One: View the site rankings, to find a competitor, this approach is naturally from the search engine to start, by querying the relevant keywords, to see how their site ranking in the end, and then look at the line in front of you what the site, and the initial survey of these sites, such as to see if these sites have been any news coverage, The popularity of these sites, is not a corporate investment site and so on? This will give you a clear idea of how powerful your competitors are!

Second: Specific understanding of key competitors of the relevant parameters, for example, PR value, snapshot update, domain name age, included quantity, the chain of the situation, as well as the classification of the catalogue, etc., these parameters can basically measure a site's competitiveness, such as PR reached more than 5, then this competitor is very powerful, We can analyze this series of parameters, and then find the weaknesses of competitors, and find their own site improvement measures!

Third: Direct access to the opponents of the site, above is from the background analysis of parameters, this step we have to direct access to determine the overall design of the competitor site, the user experience, so as to judge the other's soft power, and also can learn from some useful things, After all, others can be in front of you to learn the place, at the same time we have to find these competitors site design some of the weaknesses, so that they know how to evade!

Four: Analysis of the relevant key words of the bidding situation, Baidu and Google should be analyzed, because some sites choose a search engine to do the bidding, because two home at the same time, the price is very expensive, we through the number of bids from the quantity can reflect the competitiveness of the keyword, At the same time we can also through the Baidu index to analyze the relevant keywords of the degree of competition, if you do a lot of bidding, then we have to give up the keyword, and then change, until found suitable!

Five: Through statistical tools to predict the flow of competitors website, can usually use google Tools or Alexa tools, relative to our small and medium-sized webmaster, Google's statistical tools to be more accurate, through the analysis of the flow of competitors, can give themselves a lot of confidence, If the flow of more and we have the ability to surpass them, naturally let us see the hope of making money! If the flow of less, and difficult competition, we have to change a way of thinking to avoid losing money risk!

VI: To the Professional popular forum to understand the side, this for the industry or local class site is very appropriate, we often see the relevant members in these forums for the evaluation of competitors, if the positive evaluation of more, then the difficulty of competition, if the negative evaluation of more then we will compete more easily!

These six kinds of analysis methods, in fact, it is very simple, but the need for the majority of the webmaster to analyze, to learn to find loopholes, so as to find their own competitive advantage, in fact, analysis of competitors and the march of the Battle of the fodder in advance a reason, if not do a good analysis, it is very easy to fail! This article by the Chinese students Net original, URL: www.cnxuezi.com reprint please specify.