Analysis of concept and development trend of O2O

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O2O not Consumer-to-consumer, nor is it business-to-business, many people now have a very vague understanding of O2O, more people O2O as a virtual concept, but the Internet has a clear such O2O site, that is castrated online payment and logistics function localization Vertical Mall! It was castrated online payment and logistics, so many people are full of doubts about the development of O2O, before the author analyzes the development trend of O2O, we still first look at the essential characteristics of O2O!

One: O2O features localized

Localization features are customized at the initial location, non-standard, but this statement certainly cannot generalize the localization characteristic all, the author thinks, from the O2O function view, is on-line looks for the customer, the line realizes the transaction the behavior, because the website does not provide the on-line payment and the logistics system, while the offline transaction, if is the local, Naturally can be easily realized, if it is a foreign trade will produce logistics trouble!

O2O the ultimate accurate definition should be experience, just as users go to shopping malls to buy things, this experience naturally is not a business website can be achieved, and O2O is the online experience, by providing to the user of the real, and in the specific details of the experience, nature can form a high transformation. More authentic purchase experience, so that can produce very high conversion rate, so O2O localization characteristics is very obvious!

Second: The socialization characteristics of O2O

The ultimate purpose of the O2O website is to allow online users to generate transactions from offline entities, so it's doomed. The O2O Web site has a social character from the outset, because the user's final transaction is not generated through the network, but into the offline entity, the offline entity transaction near the most likely to generate actual transactions from the local, In other words, the localization of social characteristics is very obvious, so many communities of local sites, have a very powerful O2O function, O2O More is embodied in the concept, and not a simple type of site, such as the current group purchase site, is a O2O site extension!

Three: O2O is actually providing a service

O2O more from the concept of service, through the impact of consumer buying trends, the current e-commerce is the entire flow of information flow, capital flow, logistics and business flow composition, and O2O concept of the site is to do the work of information flow and capital exile on the Internet, and logistics and business flow is done through the line! From this point of view O2O concept website is a vertical business service model, by providing a information flow platform to allow users to choose their own products! and the actual transaction is completely user-controlled, and thus solve the online transactions generated distrust problem!

From the above three points, we see O2O This conceptual model will increasingly and localization of the Web site more and more closely linked, the development of localized web sites from the beginning of the doomed to have a O2O gene, because localization can provide users with the most complete information services, that is, localized flow, And the flow of funds can be secured online through the way, greatly enhance the trust of users! In addition, local businesses and users can through the offline close to the experience of buying, this way naturally will not let users feel unfamiliar, a habitual purchase behavior, through the local site and O2O concept easily completed!

And according to the relevant data, currently completely through the "four-flow" of E-commerce to achieve the final deal is still in 3%, 97% of the transaction from the offline, and with the advent of the concept of O2O, more and more commodities, began to O2O, such as cars, real estate and so on, Many users spend nearly 60% of their time on the internet to learn about the relative products and brands, and spend only 40% of their time on offline trading, which provides a huge foundation for O2O to integrate with local communities! Thus opened the era of O2O and localization integration! The above content by the weight loss drug list http://www.jianfei1234.com in Admin5, reprint please keep the URL, thank you!