Analysis of construction station from the angle of SEO

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Do the station for 2 years, failed and failed! But also learned a lot, found that the building now to "science", to plan ...

First, the intention to prepare

Think about your own ideas and don't want to clear your position, and search the Internet for the development of your content or similar content, and define your own location, including the novelty and uniqueness of the content, the group you buy your right. And according to the intention to choose your website keyword, and analysis of the key words are investigated

Second, the establishment of station preparation

Should be prepared enough to 100 pages of content, 100 pages of real content, to have their own new and unique content, rather than copying the online garbage content. Do a good job on our page, contact us or copyright notices, etc.

Third, select the domain name

Choose a very easy to build a brand domain name, of course, can be in accordance with the general habit of their own, select some and the site keyword-related or very easy to remember the domain name, it is best not to have numbers and "-" appear. The main is easy to build brand and easy to identify domain name is the best.

IV. website Design

In a word, you need the principle of the simpler the better, in the SEO perspective as long as you have the ability to make all the best manual static, search engine on the static page is quite friendly.

Select the program, too, but the structure must be compact and should be kept away from the factors that are too heavy: Flash, DOM, Java script, and so on. If you have to use these scripts, use them as an external file. Does not necessarily have to generate static, but the page title and keywords must be perfected. There is also the speed of the Web page should be very fast, if your Web page will be delayed 3, 4 seconds, you can consider changing the program for a long time.

Five, the website keyword optimization

Simple old-fashioned SEO, use your keywords once in these places: page titles, description tags, body headings, url URLs, bold, italic, Web page at the beginning. The keyword density is between 5% and 20% (and don't care too much). Do not put a lot of keywords, the key words should be moderate, and do not place some words unrelated to your site.

Cross-link optimization within the site

Refers to the link within the same Web site. Within your site, high quality content is linked to each other. If a Web page is about food, then you should make sure that the page is connected to those pages about apples and vegetables. In particular, for Google, mutual links based on common content are important to share PR within your site.

What you want is not a All-star page that will eclipse other pages, you need 50 pages each day to attract a visitor, not a page that attracts 50 visitors a day. If you find a page in your site that is really a page that attracts most traffic, you should spread the PR value of the page through a cross link to another page. The right to do a good job in the site of the cross link.

Vii. The choice of website space

It is best not to use virtual hosts. It is best to use your own separate IP address. Make sure your site can be indexed by search engine spiders. Of course, you have to the host IP analysis, see your IP site is punished, if you can let the supplier to you to replace the IP to avoid your site is also compromised. Of course the host must be stable, if the search engine crawl when the crash, it is fatal to the site. Of course, the service provider's attitude is good, if in addition to the problem, it is best to have a good explanation.

Viii. content Updates

Site content to update every day, to constantly update high-quality posts, according to the results of the keyword survey you do, the HOT keyword content to update, of course, the content is best original, because search engine support original, more easily included. Of course, the collection of resources on the Internet, but also to processing and finishing, at least to change the meaning of similar topics, add a few words of their own words or necessary!

Add keywords to the link text (this is important for the future) by linking to one or two top sites on each page.

All pages should be connected to other pages on your site. All pages should not be more than two clicks away from the homepage. All content pages should also be linked back to the home page. A menu system that exists on all pages should link to the main part of your site.

Ix. Search Engine Submission

Submit the homepage to the major search engines, specifically included in the following six months, it may take six months to find and crawl your site. If not included in the six months before the submission.

X. Observations included

Use a high quality log analysis software that can record a visitor's source. If your host provider does not provide a visitor source, you should use another host provider.

Watch spiders from search engines and make sure spiders crawl through your entire site. If not, you should check all your link systems to make sure spiders can find your entire site. If the search engine needs two times to retrieve your site, don't be afraid. For many search engines, it may take six months to discover and crawl your site.

Xi. Links

Go to the Google version of the Open directory to view your site's industry, find those who can exchange links for free sites, request and exchange links to these sites. Select a piece of content on the subject page as a linked text. If the webmaster of those websites is unwilling to exchange links with you, it is nothing, continue next. Every day with a new website to exchange links, a very short personalized email is enough. If a Web site doesn't want to link to you, don't take it seriously--actually, sooner or later, they will.

Apply for login to the Open directory, if you have a budget, also apply to Yahoo and other paid directories. If you don't have a budget, try Yahoo's free submission, but don't expect much.

12, promote

Recommend pages to your friends, forums, mailing lists, electronic magazines and more. Take a look at your industry's forum for promotion. In the major webmaster online publishing your article and add your site to the link for soft text promotion is also very good, in addition to post posted in Baidu, Baidu know, such as questions and answers is the Web site to promote and so on promotion techniques, I do not enumerate one by one!

The above is the younger brother's do station experience summary

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