Analysis of conversion rate of website promotion by mass mailing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; We often receive a large number of e-mail messages in the email, in fact, these ads are not the advertisers to send to you alone, but by mass mailing software mass out, which means not only you, there are many other people, and you receive the same advertising letter.

So what is a mass mailing? Mail mass refers to the enterprise to its own needs, product supply, cooperation intention or recruitment inspiration, such as business information by e-mail to the enterprise or personal mailbox, so that more enterprises or individuals can query this information, resulting in more business transactions. Although people hate ad mail, like TV ads, but for their own advertising messages, people still like to watch carefully.

Because the same message to send to many different e-mail addresses, if the existing software such as Outlook, such as a Feng Yi, it is too cumbersome, and time-consuming and laborious. To this end, people have developed a kind of a letter can be sent to multiple users of the mailbox of the website or software, called mass Mail software. Using mass mailing software, you can send information to hundreds of users at once. This approach was quickly widely used. As long as you have a computer that can surf the Internet, you can send bulk mail.

On your own computer in accordance with a mass mailing software, only need you to mouse a little, you can send thousands of people to your ads, promote your merchandise information, promote your site.

We are a dedicated network shopping site, in the early publicity, I mainly use the way to promote the bulk of the mail, in the absence of any links to the case, now our website PR has risen to 1,

Mass mailing is now a more widely used site to promote a way, mainly by mail mass software to complete, I did a survey, there are many free mass mailing software, but their mailbox accuracy rate and send the completion rate is not very good, a lot of charge of mass mailing software effect is better. I used these two days to do some analysis, with a free mail mass software to do the experiment, in six hours, sent 100,000 mail, accurate rate because of large, no way to detailed statistics, according to the proportion, about 80%, I was with a personal website to do experiments, In the 22 hours we sent the message, the number of IP visits to the site is 147, that is to say, the conversion rate of mail delivery is 0.183%, although the amount of access is not very large, but as the first experiment, I think there are a lot of harvest. On this basis, I think in the mass mailing this publicity, we should do the following arrangements:

1: Free mail mass device I found a, called the Cornucopia Mail mass, send the speed can also be, just the mailbox data update is not very fast, you can send about 100,000 per day, if you can, about a day to bring the exchange time ya brought 150 times of traffic,

2: The charge of the mail mass device I examined several, I think there is a call Ming Chong (mstrong.net.cn) The effect of mass mail is very good, see a few give me the effect of the demo, think it can, but the price is probably about 800 yuan, I calculate, if you can let this mail mass device to send mail , can send 130,000 messages a day, the validity of the message is also relatively high, if their conversion rate can reach 2%, then our website will be greatly improved.

3: The content of the message is very important, I wrote the content of a message, as follows;

Mail title: Alibaba and Exchange time and elegance to create a women's shopping platform

Mail content: With the media coverage, recently in Hangzhou, business-to-business Alibaba and the company of consumers, together to create fashionable women's shopping paradise, here will bring together the latest, the most complete, the most fashionable female products, from women's most concerned about beauty, fashion apparel, popular bags to the most contemporary flavor of jewelry and gifts, Strive for the age of women to build your shopping paradise.