Analysis of current situation and trend of network marketing in traditional small and medium-sized enterprises

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What is Network marketing? What's the use of Internet marketing? How to recruit network marketing talents? How to realize network marketing training? How to make network marketing budget scientific?...... The emergence of a series of problems represents the different changes in the depth and application degree of the traditional enterprises to the network marketing. 2008, Network Marketing in the enterprise application began to accelerate, 09 is hot, 10 can be said that the traditional enterprises began the race, bright brother think of 2011, this situation will be more intense; at the same time, the traditional enterprise network marketing also began to change from hazy conceptual application to rational scientific implementation. Let us take the 2011 representative of the traditional enterprise network marketing called: "Network Marketing implementation ERA"!

Let's take a look at the current enterprise in the implementation of network marketing problems:

June 2010, I have put forward the traditional Small business network marketing application of the current seven rainbow Theory, and public in a small and medium-sized E-commerce Seminar did the release and explanation; seven rainbows represent seven colors, seven colors and seven questions respectively:

The process of rainbow Formation: rainbows are an optical phenomenon in meteorology. When sunlight hits the air in different sizes, the light is refracted and reflected, forming an arched, colorful spectrum in the sky.

Seven Colours of the rainbow: Red, orange, yellow, green, green, blue, purple

Let us take a look at the traditional enterprise Network Marketing awareness of the formation of the process: from the company to contact the Internet knowledge, and exposure to various types of size network companies, others told or their own understanding after the formation of a network marketing understanding.

Consciousness expression seven kinds of color: red, orange, yellow, green, green, blue, purple

Seven colors correspond to seven words: heart, force, urgency, care, blindness, busy,

Red, red is the passion, the enterprise network marketing This matter, from the application of the scale, we all have in use. That is to say, there is love from the heart, is passionate, is very want to bring some new opportunities through the Internet to enterprises, and even some enterprises to transform into a pure e-business model.

Orange represents a vigor, a power. Which team is the runner-up in this World Cup, the Dutch team! Known as the Orange Legion. Represent strength. But I think the enterprise in the network marketing implementation level is weak, lacks the strength. Powerless;

Yellow represents unhealthy colors. The yellow thought orientation represents an impulse! The society is called the Impulse! It is easy to be deceived by something that feels good, while ignoring some essential things, impatient for haste, not lasting, fast forward, no way to push the network marketing to an ideal climax. Bright Brother Contact a lot of enterprises do a website would like to have a very big effect, do a Baidu, cast two months, feel not so good, do not vote, etc., are a kind of impatient performance.

Green represents environmental protection, Low-carbon! Give up, small homes, big homes, this very much like the development of environmental protection industry, early will be a lot of investment, including research and development, including the elimination of some of the low capacity of some companies, and finally to get a long-term green. Then, now the enterprise network marketing because see not clear prospects, in talent and capital investment or a little reluctant.

Cyan represents vague, blind, parrot, lack of analysis; there is a disease called glaucoma, my grandmother is glaucoma, eyes blurred vision, can't see clearly, walk to touch walk. So now the enterprise also exists similar problem, is to see not clear, so can only follow, others do what, oneself also do what, lacks to own enterprise actual situation analysis. The word I define for green is blind.

Blue represents working color, blue-collar, busy, no time! The opposite of blue-collar is white-collar workers, because white-collar workers work more comfortable, higher income. But blue-collar workers are busy every day, no time, and low income. Enterprise Network Marketing is the same, feel like a blue-collar, no time, the boss has no time to operate themselves, staff also want to do other things, in charge of the network will have no time.

Purple is a romantic color, mysterious, noble, is what everyone is longing for. Enterprises do network Marketing will also look forward to the future, but also feel some Xu mysterious, overall speaking, do not know where to start, the future is unpredictable, in short, is confused. So, purple represents a.

Finally, we have a clear fact: Enterprise Network Marketing Experience the site + promotion + transformation of the product era, in the current training industry popular, the enterprise will enter a new era of implementation! This article original date is September 30, 2010 2 o'clock in the afternoon, Bright elder brother engaged in the network marketing work 8 years time, this article starts A5, is to give A5 a National Day gift! It is also a gift to the vast number of traditional small and medium-sized enterprises!

Liang brother at present, mainly engaged in the traditional enterprise network marketing profit model research, has the exchange of peer plus "network marketing profit Model research group: 31090333 Note: Bright brother, good!" Oh! More exchanges can log in Bright Brother team blog: http://www.lgege.com/

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