Analysis of development trend of search engine marketing (SEM) industry

Search engine Marketing (SEM) Industry growth trend analysis, small head bidding assistant to you today to elaborate. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 1, pure Zhi search engine optimization skills, tracking and searching engine optimization algorithm is less and less meaning change. Search engine optimization itself is becoming less technical, but it relies more and more on the ability and skills of its stakeholders. From now on the internet on the Search engine optimization research, the basis is the former style. Search Engine Optimization No secrets, the simpler the principle, the more practical, to achieve the ultimate is the ace.     2, the resume and the end of the key words of the rich experience, also can not analyze a large amount of link words. The mass of pivot words is based at least on the millions number level. The resume is thick, the scope of elucidation and the degree of integration is limited. There is no way to conduct an industry-wide search. Can not be a huge amount of keyword bidding management.   3, search engine optimization work in SEM. The cable engine bidding rankings are combined with the search engine optimization. Credential divergence keyword is in the form of a comprehensive company of various and resources held in balance. Those are the ones that have to be bid, those that can be optimized for search engines. Search engine optimization and SEM positioning in different time periods will also be different.     4, SEM and product planning, experience joint. If not combined with the product, no user experience. The SEM strategy is short-sighted and stupid. The ultimate will stand on the opposite side of the search engine. Perfunctory large-scale g3guojiylc1178.com website, this aspect has the advantage more, they not only can experiment the SEM strategy, and their own website most oneself to the user also has the price, even if the search engine does not exist, their website also can have the certain User Foundation.   5, SEM and all kinds of ability joint, open platform. SEM can also be combined with EDM, Word-of-mouth marketing so that the current very hot microblogging views. The search engine is constantly changing and the SEM strategy has changed.   6, Search engine Optimization service supply structure more and more vertical, specialization. More and more search engine optimization, SEM company began to focus on a particular industry, to create its own focus on competitiveness.   7, Search engine Optimization service is becoming more and more wide, low-end service of the road is becoming narrower. Department has the strength of the SEM service company specializing in the industry to become a marketing agency, to open up its own things platform for large-scale web site supply care, integrated management program, search engine marketing optimization program. Perfunctory large companies and Web sites, SEM acceptance and market scope is growing. The recognition of SEM is also better in the whole market.     But to provide services to large sites, the necessary brand. To be a departmentThe brand search engine marketing company will have better growth. and simply provide keyword ranking services, with the search engine algorithm of the endless mediation, market share of more convergence. The road is so narrow that it is a sad occasion to compete with the search engine itself.