Analysis of e-commerce in China

From the Chinese E-commerce industry chain, its industrial chain includes product manufacturers, product suppliers/agents, e-commerce manufacturers, logistics manufacturers, payment vendors and users, such as six major parts.

(i) Product manufacturers: The main support of the supply chain

Product manufacturers are in the E-commerce consumer market upstream, responsible for product manufacturing links, the quality of their products to the user satisfaction and users of E-commerce consumer awareness and acceptance has a very direct relationship .

(b) Product Suppliers/agents: bridging between product manufacturers and e-business vendors

The product Supplier/agent is the important bridge connecting the manufacturer and the electronic Commerce Business enterprise, its choice and decision-making ability directly affects the type and quantity of the electronic commerce business, and directly influences the influence of the E-commerce website. The product Supplier/agent and the manufacturer belong to the upstream link of the e-business industry chain, and they have a certain game relationship with the electronic Commerce Enterprise, and bargain with each other.

(iii) E-business manufacturers: The core link of the industrial chain

Business Enterprise is the core of the industrial chain, not only directly determines the category and quantity of goods, but also with the downstream logistics, payments, users and other industrial chain participants have direct contact. At present, some of the more powerful E-commerce manufacturers directly contact manufacturers, and through the form of logistics and other forms to optimize the industrial chain, shorten the circulation time and improve the user's service quality.

(iv) Logistics Links: E-commerce to the last "one kilometer"

China's E-commerce Business logistics market system has not been sound. At present, it is mainly through E-commerce and Third-party logistics manufacturers to cooperate, using the form of outsourcing logistics. However, the form of logistics outsourcing can not fully control the quality of service, for this reason, some e-commerce manufacturers began to build logistics system, the future will effectively improve the quality of logistics and distribution services to enhance customer satisfaction. The future of E-commerce logistics market will evolve into the coexistence of its own logistics and Third-party logistics.

(v) Payment Links: Pushing the flow of funds

The payment link of e-commerce can solve the problem of cash flow, at present, China's electronic commerce consumer payment link mainly includes the bank's electronic bank payment link and the third party payment link, of course, and part is to use the form of the goods to pay, and the logistics link formed a more close cooperation.