Analysis of Electric business application: Spokane men how to sell products to sell brands

Source: Internet
Author: User
Keywords Spokane sportsman Menswear man electric dealer application

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"The market to do real-time accurate grasp, accurate positioning products and company development direction, is what we have been doing." If Spokane does not make cultural distinctions, it is no different from other Internet brands. "Spokane Emperor Card men CEO Wu Shihui A word suddenly awakened the author." Everyone in the cost of today, after the price war, the brand's core competitiveness needs to rely on what to support? Wu Shihui The answer is brand connotation and culture.

"Amoy brand" of the danger

This started out as a foreign luxury brand OEM clothing enterprises, only in two years to become the first Taobao sales of men Amoy brands, after more stable men Amoy brand sales of the top three. In the eyes of Outsiders, Spokane's success today is enough to write any e-commerce textbook, but Wu Shihui and his team remain highly crisis-oriented. In Wu Shihui's view, the development of the Spokane to today, precisely to a "bottleneck period."

"Spokane Emperor Card (Sportica) on the line can get a good start, because the Spokane has many years for foreign big-name OEM accumulated rich capital and experience." In the early days of E-commerce, when the small sellers are still flying in search of sourcing, Spokane has realized the design, production, sales of the complete channel. But from 2010 onwards, the vacant period of E-commerce has been through, both sellers and consumers have begun to become rational e-commerce. This time, if Spokane still cling to the early advantage of complacency, then we will be eliminated sooner or later by the market. ”

The trend factor in "index culture"

Since 2010, Spokane has introduced the concept of "index sportsman", which uses index culture to influence consumers. "Spokane (Sportica) Think of the index sportsman is a new era of the city, is the modern international metropolis of the trend factor, is the new sharp image of the representative." Wu Shihui said.

Recently circulated on the internet a word: "Beautiful women do not love Gongzhuang love men, not love macho man." "Modern women are increasingly assertive, with the development of the age of their demands on men and aesthetic is also changing." Why do modern women no longer love macho? There may be a good explanation for this: the age of the macho is coming to an end, and the age of the sportsman is opening. In the past, women thought the perfect man must have the same broad shoulders as Arnold Schwarzenegger to bird them. But now the perfect man is more complicated, with the same clean shape and Clooney smile as Brad Pitt. A man who looks beautiful and uses a lot of praise is the man women like.

When women's demands for men change, so does the change in men. Spokane is in compliance with this change, for distressed men to provide the perfect "sportsman solution." Wu Shihui pointed out that the index sportsman usually has a self and bold ideas, a positive attitude towards life. Chasing the latest trends, dedicated dedication, unique style of dress, revealing the unique temperament of poise and the right pride and self-confidence. For fashion has its own unique style and understanding, do not imitate, do not follow, as long as the style has its own unique charm. Spokane's design philosophy is just advocating nature, simplicity, freedom of the fashion, product style pursuit of the essence of American fashion leisure.

  

Aesthetic orientation of "dressing consultant"

Originated from the Spokane product concept and the current City sportsman fashion standards of consistency, Spokane card to promote the "index sportsman" concept has done a lot of efforts. First of all, Spokane from the product design, in the maintenance of the product consistent style at the same time, in the fabric and color details such as a large number of adjustments to ensure product comfort while improving the product's easy to match. "Now, you wear Spokane any one of the clothing can be very good with other brand clothing to do with, there will be no abrupt feeling." "This is consistent with the requirement that the index sportsman has its own unique charm as long as it is styled."

Second, Spokane Online under the brand promotion are closely around the "index sportsman" concept. From the elaborate "index sportsman" This time the official microblog, to trigger a large number of onlookers on the "10 beauty nine Espo Emperor Card sportsman" micro-Bo Sun Mei map activities; from the domestic senior fashion magazine big-name male model wear, to the TV series "First marriage after Love" fan change body Chao brother, Spokane has been using a variety of platforms to spread the concept of the exponential sportsman.

  

Spokane (Sportica) not only from the definition of the index to promote brand culture, but also set up a special clothing consultant, in the sales channels to provide customers with the solution guide. Spokane Every sales consultant must receive multi-channel training, the assessment of qualified parties can be recruited. In Spokane, they are not called sales advisers, but are respected as "dressing counselors." They should not only have professional clothing with knowledge, color with common sense, but also the clothing version has its own unique ability to grasp the fashion fabric is also very familiar with, these comprehensive knowledge must after a long time to learn freely, for each customer tailored "sportsman solution."

"Although these training and requirements will greatly improve the human cost of our peers, but these practices help customers enhance their personal attractiveness, but also help to enhance customer recognition of the Spokane brand, I think it is very worthwhile." The next Spokane in the promotion of the index of the sportsman will be a big move. We will unify the design style of each platform, will Spokane the concept of the Emperor Card index to penetrate into the consumer's cognitive depths. Wu Shihui told reporters firmly. &NBSP

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