Analysis of nine pieces of mail: Talking about the way of website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Nine pieces of mail: Every day will be acquisition full network of 9.9 yuan parcel mail baby. Provide exclusive super power to 9.9 yuan packet mail baby. Designed to facilitate users to quickly find nine pieces of nine packets of treasure, without the need to search around Taobao. Start the robbery on time every 10 o'clock. We all know that Taobao has a lot of products are cabbage prices, and a lot of girls like to go to Taobao, to see what is on sale, even if there is no demand also like to go shopping, stroll around suddenly on the list. But many people do not know how to search for the price of Chinese cabbage products. Although Taobao also has a lot of discounts on the platform, but what prices have, and nine of postal positioning is not the same, so nine mail a launch is very popular with girls. Let me just say some of my views on such projects.

1, about the future

In the past, a lot of the cost is connections, now although the reorganization, but the threshold is too high, and the last time a good deal of expensive, not generally small and medium sellers can casually on. Daily specials, Amoy coins, promotional sinks and so on audit more and more stringent, and daily specials also restricted Crown Store registration!~ through train, drilling exhibition, title optimization, such as the promotion of resources in the competition more and more, access to the cost of users more and more, so small and medium-sized sellers have to do outside the promotion Flow is the lifeblood of the store, no flow of everything is nonsense, there is the flow of conversion. Nine of postal mail appeared just to the small and medium sellers a chance, the biggest advantage of this platform is not to spend money, we are exchanging resources, for example, I signed up for success, you give me activities, and product links must be put on the Amoy link, this platform is to earn, the merchant in the product of the baby described to the platform to advertise, Flow to your Taobao U station application. As long as your product is no problem, to meet the requirements of registration, are generally organic activities. As long as the quality of the site users will not be worse, I believe that the project will only be better, a few years will not decline, because this user is just needed. There is an old saying in China called cheap not good goods, good goods are not cheap, but now Taobao sellers more and more, everyone in the price, there are a lot of things nine nine or dozens of dollars or very value, as long as users have needs, it is impossible to decline.

2, on the promotion

① own resources

First, the best is to use their own resources to promote, but also easy to test the effect. For example, your company Weibo, QQ space has fans, you can directly through the micro-blog and QQ space to promote. Micro Bo can make some interesting pictures, hard to promote. QQ space can be inserted in the log ads pictures, pictures to attract people, plus hyperlinks, and then use the log to drive traffic. In a word: early stage and its own resources combined. Of course, the economy can also consider spending money to promote, such as nine postal and folding 800 outside the station also cast a lot, in the QQ space left corner, right, QQ chat window left corner, right upper corner, QQ group on the right side often see their ads.

② Resource Exchange

The biggest advantage of the platform and business cooperation is that it can exchange resource promotion, the process of cooperation is this: business application activities (to add product link, master, price discount, title, etc.)--platform audit--Baby Description Add publicity Map-platform to change the product link to Amoy link-activity began. This cooperation is a win, for the platform, both can earn Taobao customer's money, but also in the merchant side of the point of flow over. For businesses can increase sales and can drive other products, sales, collection to improve the product search optimization also has a lot of help, I do not have to spend any money, just in the baby to describe the promotion of the platform.

③ Buyers Soft Article promotion

Standing in the buyer's perspective, the biggest selling point of the platform is to collect a lot of Chinese cabbage prices every day products. I remember these two years often in the QQ space, Baidu Library to see an article, title: Taobao internal staff to buy the channel big exposure!~ article said very real, said Taobao internal employees are in this link to buy things, things will be cheaper, in fact this is what they use to do Taobao customer links, I think a lot of small white users fooled , of course, when they put the link to buy things will not be stolen or suffer, but they will get a corresponding commission. I also said that the biggest selling point is the collection of cheap things, so we write soft text There are ideas, soft text all around cheap to write. Many people have cheap habits, including me too, see some very cheap things, think that the value of the list. When users see the soft text, know that in such a platform can buy a very cheap, value for money when most of the things will be clicked to see, went in to see is really very cheap, this will be the site to collect, convenient next time to see. Platform every day will be more new products, every day there are new products to add, many girls are bored when they will go to see what is on top of the cheap things to buy.

④ Sellers Soft Article promotion

From the seller's point of view, this platform is the seller of a promotion channel, the seller signed up, through the audit can be on the activities, on the activity means that can bring sales, but also do not have to spend money, such good things are not often. I was sent on behalf of the network to see a soft article, folding 800 of soft, but also received the home page recommended, the landlord is good writing, this article surface is dry goods, is actually soft, this article effect should be very good. The title is called What I forget, meaning that his friend a shop opened for half a year did not what sales, a few orders a day, he took over after sales more and more high, three months without spending in the case of more than 100 orders per day. He took over the first thing is to do a good job first, the template, title, baby description, product classification, home recommended and so on all the optimization, the customer service is also a rigorous training. Have to admit that he said these are really dry goods, but only after the implantation of soft text, so this article can be considered in dry goods implanted soft, so that will not appear too advertising, will attract people. After he had done his best, he immediately picked five or six products to do the through train, diamond show, look at that product most popular with users, conversion rate is the best, choose the hottest selling products began to fold 800 enrollment, and soon passed the audit on activities, this activity is better than imagined, sales, collection and so on have improved a lot, Product rankings also increased a lot, every day there are natural flow, although not a lot, but do a good job and improve sales, conversion rate is very good. Then began to say some of the activities of attention to detail and product selection, and so on, I will not say. The biggest selling point of this platform is the seller can bring sales, can bring sales who do not want to try, anyway is free. Oh, I think the topic is a bit off. Pre-platform visibility, flow is not very large, you can drainage through this way, of course, visibility or flow is very large can also be through this way drainage. Since there are a lot of sellers heard in this platform can bring sales, it must be every day to sign up, the seller will be in the baby description to add your publicity map, to help you drain the past. Of course, this method also has bad, the seller did an activity, bring the sales, not to meet his expectations, some people immediately the next day in the baby description of the platform to remove the propaganda map, the seller is relatively small. Most sellers are thinking: even if there is no effect, the next time to sign up, can not easily offend them, the publicity map is not affected.

3, about the operation

① Branding

Now in the QQ space and Taobao application has a lot of similar nine-piece mail projects, they are either only in the QQ space has applications, or only in Taobao have applications, or in the QQ space, Taobao have applications, but only the lack of an independent website, I think the independent site more easily let users remember your domain name, your brand, When you go outside to promote, when you guide users to come when you can not write it like this: to QQ space search nine mail application, or you direct flow in, one is direct to independent website, two direct to QQ space application, three is direct to Taobao application, you think to lead to where more easy to let users remember your name domain?? I think the introduction of a good independent site, because QQ space or Taobao application of a large pile of URLs, users do not remember, and independent domain name is better to remember. Or the user attracted to the application you must remind users how to come next time, this reminder of course is independent domain name better. Of course, direct to QQ space is still good, new users will be installed in the QQ space dynamic display, the user's friends in the QQ space can be seen, this easy to form two times spread, can bring you follow-up results. Anyway, 2 applications and independent web site data can be synchronized, and then do a site also increase not how much cost. Some of the promotion of direct to the QQ space application, some suitable for direct to the independent site, this see how you promote, see the situation and decide it.

② Guide Users

When the user came in, you can set in the xxx seconds after the window to remind users how to come, as well as in the bottom of the site to remind users how to come, this reminder of the independent domain name will play a big role, such as Mode 1: Baidu search xxxx Mode 2: Open www.xxxxx.com in the browser Mode 3: Collection to browser Mode 4: E-Mail Subscription 5: Set up QQ reminder QQ now seems to be open, you can add QQ reminders to the site or application, set to the point of time, will be on the QQ to remind you, I do not understand the technology, this you go to QQ to remind the official website attention. This reminds the user how to come next time really can bring a lot of heads, because some users seem to your promotion, click in, read the closed, because it is the first time, and did not collect or remember the site called What, next time to want to come again, this lost the user.

The product to be on the next day is best posted on the previous 17 o'clock in the afternoon-20. Then add a button next to each product called: Remind me, there are two ways to remind, one is to set up a direct QQ reminder, this is convenient, the other is a micro-letter reminder, direct attention to the official micro-signal is good, To increase the number of micro-letter fans, and can be timely to remind users. Micro-letter account is best to send a new product on a daily basis, because some users do not do the internet, sometimes a few days before the network, micro-letter has pushed messages can be directly in the mobile phone orders. This reminder can not be underestimated, because many people are busy the next day may forget, with this reminder is not afraid, the focus is to increase the user's head count.

Early is the best to cultivate the user's desire to have gold coins, want to have the gold coins must be registered, directly with QQ, Micro Bo, taobao login is enough, no need to build an independent member system, every day to sign up to send gold coins, click on the connection to buy things to confirm receipt of gold coins. Invite friends, share to QQ space, Micro Bo, watercress, happy net also send gold coins. Every day sent gold coins have the highest limit, as for the user has to how to consume gold coins, this will be said later.

③ Expansion Business

Nine blocks nine this is just a beginning point, when the user reached a level, nine block Nine has not been able to meet the needs of users, you must do addition, add more business channels, such as reverse group purchase, by any one user to send a group purchase, other users to participate, when more users than set the target users, this group was set up. Of course, for the initiator still has the request, the gold coin must reach the XXX only then initiates the authority. Password buy, just above also said to cultivate the user's desire for gold coins, the gold coin to the Code Regiment has very big use, for instance the gold coin must reach the XXX to be able to participate in the reply, must participate in the reply only then will show buys the signal, goes to Taobao to order the time directly in the remark or the signal tells the customer service, customer service is changes the price, As long as the success of the order to confirm receipt of goods directly deducted XXX gold coins.

④ Raise the threshold

In the middle and late you have to set the threshold, your user quality will become more and more high. For example, the product title to be written on the platform's website name, annotated is the platform's activities, there are sales, evaluation, shop flow, conversion rate, to meet your requirements to participate in the code group, in the event before and after one weeks can not participate in other stations outside the platform activities, because there are many businesses at the same time participate in several platform activities, Baby description also added several platforms at the same time, this will have a great impact on your flow, users have a look at several sites, are confused. This requirement is high, but in order to more and more traffic in the later stage of the platform, you have to do so, the user platform traffic is large, merchants will accept, after all, did not let them pay, as long as they do not have to pay, everything to say.

I write so much, there are many details to write out, but can not write too detailed. Article first A5, reproduced please specify the Xiamen SEO blog http://pengjinjie.com/, respect for copyright!