Analysis of four issues of network marketing in outbound-related industries

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With the improvement of people's living standards, immigration, study abroad, visas and other relevant outbound industry concerns more and more high, and a lot of users with outbound needs, most of them want to be able to understand the relevant matters through the Internet and procedures and services, so through the Internet to marketing about the outbound trade services, has become a battleground for many agency companies, it is precisely because of the fierce competition, many immigration agent network marketing is not very successful, because these companies ' network marketing strategy, is more from their own, did not do a good job of transposition thinking, not really to the target users with a valuable service experience, resulting in Network marketing failure! The following is the author to analyze the outbound industry network marketing often appear four problems!

One: The concept of marketing strategy indifference

Many outbound industry agents believe that as long as a site to create a good, so that the user "into the trap", they operate the model of the site, but also located in the type of government sites, for users, love to not come, like the line of outbound agent company. Will not take the initiative and customer communication, but customers continue to request help, so put this kind of business philosophy into the network marketing, there is no net marketing strategy of the concept of! More is to adopt the method of wait for a wait! Of course some agents, although also do Baidu bid, But this is often Baidu's sales staff with tongue to these agents to analyze the advantages of bidding! Just holding the mentality to do Baidu bidding, this shows that the network marketing strategy indifference!

Second: No professional team to conduct network marketing

As mentioned above, the outbound industry site most of the existence of a passive mentality, so for the operation of the site, is often very simple maintenance, as long as the site can be opened, not by the Trojan attack on it, let alone to find a professional team to carry out the network marketing, such as to do the site's SEO optimization, soft wen marketing and so on, The best thing is to find a knowledgeable it person to manage the site's bidding rankings! and a good network marketing team, on the one hand, need to provide a good site services, such as professional consultants to answer the user's questions and help users to complete the needs of outbound, on the other hand, the need for professional marketing team, From the Internet to attract more traffic over, so that can form a division of work, synergy of the team effect!

Third: Bidding seems to be the outbound industry's total demand for the site

A lot of outbound industry network marketing Strategy is simply to do Baidu bidding, Google bid, such as you through the search "exit", "immigration" and other keywords, you will find Baidu's right is basically the auction site occupied, and some key words price has been fried to more than 10 yuan, thus, The cost of the outbound industry's Baidu bid is also very high, but under the high cost operation, can not bring the high conversion rate to the website, then these proxy company's website, can only suffer the loss the destiny, therefore many agent company's website, after makes a paragraph Baidu bidding, will be able to be silenced! Back to the dormant state!

Four: The user experience of the site is poor

This is basically a lot of outbound industry websites, because these sites do not pay attention to the operation of their own website, there is no corresponding professional service team, and not the relevant columns and user interaction, in the outbound industry's website, most of the content is related to basic policies and regulations, And these obscure policy laws and regulations and no corresponding customer service staff to explain, naturally it is difficult to attract the attention of users! The other part of the outbound industry's website content update is very slow, the correct approach, should be combined with different policies and regulations. Through a number of user cases to the experience, so that users can be easier to accept and understand, coupled with professional customer service team, this is to enhance the outbound industry website user experiences the right way!

The current outbound trade site's profit model is quite good, from many companies at the cost of the bidding rankings can see this, so as long as outbound industry website through the right network marketing strategy, through the lower cost of operation, to obtain a higher flow rate of conversion, So want to become a successful outbound industry site that is just round the corner! This article source: http://www.lafan.com pull every net A5 first, reprint please specify, thank you!