Analysis of four kinds of common website navigation structure from the angle of SEO

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When we make a SEO strategy for a site, we need to focus on a problem is the site's navigation. A site's navigation bar is like a book directory, which has the content of the search, reporting, guidance and other functions. As a visitor, we can borrow the site's navigation guidance site's theme and positioning, with the key role of guiding visitors, this site's navigation in an optimization project has a pivotal position. Talk about the navigation of the site, we need to know the structure of navigation, the general structure of the type of navigation can be divided into four categories, the following author based on the SEO perspective of the four kinds of common navigation structure of the effect.

1. Dominant navigation structure

The site's main navigation structure is located in the head of the site, usually a corporate site of the main navigation can be divided into the site's home page and product information, news advisory columns and other column information. From the user experience point of view, this section of the navigation column information is the site owner most want visitors to see the information immediately. From the point of view of SEO, the site's dominant navigation structure is located in the site of the most important location F area, this is the search engine spiders first crawl is also the most valued, the weight of a higher position, can be said to be the whole site structure in the key to transfer the weight of the region. Whether from the perspective of user experience or SEO perspective, the main navigation site is a site optimization of the key areas.

2. Secondary navigation structure

Refer to the copilot, we know that its role is to assist our leading navigation, generally speaking, ordinary websites rarely use the navigation structure of Fuk navigation, the general use of the situation is in our main navigation using flash or pictures, will be at the bottom of the site plus a deputy navigation structure. The reason for this is mainly for SEO, because we know that the image or flash navigation structure search engine is not very good identification, and with the aid of navigation can be to some extent to alleviate this problem. The guidance navigation structure is generally composed of anchor text made by some key words of the website. For a site, deputy navigation is not essential, but if there is a deputy navigation as icing on the cake, more conducive to site SEO.

3. Breadcrumbs Navigation structure

From an SEO point of view, the importance of the breadcrumb navigation structure is not as important as the main navigation, but the role it plays is not to be ignored. On the enterprise site, the main navigation structure of the site is in a number of columns to switch between the pages, these columns mainly include product columns, news columns, such as column pages or some have our target keyword of a single page, and breadcrumbs navigation is mainly home, level two or three columns and content pages between the combination, such as: Home page Products Section Product Detail page, but also in the form of anchor text combination, this will not only help the user experience (visitors can easily know where they are, and can easily back to the relevant column page, convenient visitors to browse) at the same time help search engine spiders more in-depth crawl our site.

4: Site map navigation structure.

When it comes to site maps, many seoer may be directly associated with the Sitemap map file submitted to the search engine, making submissions for this kind of map files conducive to search engine spiders more in-depth crawling our site. And here I want to say is for visitors to make intuitive site map navigation. When our site column or content is too much, we can use the site map navigation to facilitate access to users. At the same time it will be more conducive to search engine crawling and crawling, conducive to the site's SEO.

The above four navigation structure is our common four kinds of types, we can very much use these navigation structure better to link our site page together, this for the site's user experience optimization and SEO are a lot of benefits. This article by the Philippine poem Shop http://www.thefaceshop.cc/finishing edit, reprint please keep the source.