Analysis of four kinds of profit model of auto-shopping mall website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The automobile has become the household daily necessities, the automobile matching facility also becomes the sales hot spot, the automobile company Electronic Mall for the industry marketing new platform, the automobile business E-commerce website profit model is how? The innovative profit model can survive in the industry competition.

Information Products Integrated Mode

The construction of the site not only to take into account the direction of profit, the earlier is more to improve the user experience, even if the product sales site, can not only sell products, related industry information can allow users to stay more time on the site. At the same time, the detailed introduction of the product so that users more understanding of the product, in the industry and products in-depth understanding, and will produce the corresponding order sales. For such a marketing model site can have: to provide the industry's first-hand information, enterprise product promotion, brand promotion, market development, online trading system. Since it is the website of the company, all the products to the enterprise as a unit to do the display, search for products to first appear enterprise brand, two classification and then set the product sales, such a transition can allow enterprises to establish the corresponding brand marketing. The profit model is novel, the webmaster can operate to their own site, to provide more profit direction.

O2O Line Combination Mode

O2O Line under the online marketing model is a new mode of operation of electric operators, the offline business opportunities and the internet together, online sales line services, and ultimately achieve the purpose of product sales. For example, the car network platform first put forward the concept of automotive e-commerce, comprehensive integration of manufacturers and regional distributors advantage resources, combined with O2O mode to the car mall site to provide a new profit model. The O2O mode was first used for group buy electric dealers, in view of the profitability of the model can be manipulated, the effectiveness of the detection, automotive electrical business site can also use for reference, the line to understand the automotive operators of product information, online to provide users with accurate product parameter advice, and establish an online order system, so that users directly generated sales on line.

Online wholesale and retail product model

Traditional Enterprise Marketing has a wholesale and retail business, the same electric business platform can also establish the corresponding wholesale and retail model, for the automotive industry can cover the national scope, mainly for car owners to provide automotive consulting, online sales, product After-sale services, webmaster should let the mall have a solid foundation for online shopping, so that owners spend the least money, Get the highest cost-effective services, designed to build sales, wholesale as one of the professional automotive supplies mall. Only professional to provide online product sales flow, the site's profitability can be long accepted by the user, do not occur online orders, the line can not be timely delivery of products, resulting in the user's reputation of the mall is low, resulting in user experience is not high, natural profit point is also a lot of decline.

Distributor recommended Advertising Profit

Advertising profit model is the most old way of online marketing profit, of course, the most effective way, car Mall to the distributor recommended ads, mall to the distributor a certain advertising section, the development of distributors for its membership, a certain number of membership fees, to become a Distributor member to provide the release of quotation services. At the same time, can also be like members of the Distributor to recommend, integrate dealers and other services to attract owners, and strive to develop as a member of the car owners, the way to collect the owner's membership fee. This kind of website profit pattern needs the website to have the very big characteristic, or the website needs to have the formidable flow support, otherwise wants to obtain the corresponding profit or is more difficult.

Part-time bar (http://www.jianzhi8.com) webmaster operating the portal site, the site's profit model is also often analyzed, hoping to find a long-term profit direction, not only to provide users with high-quality services, but also to make the site itself has a profit point, car mall profit is also the author's first analysis , there is nothing wrong where you can put forward, the common exchange of learning.