Analysis of Gome electric search engine Marketing (ii): Card position Marketing

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The above article "Analysis of the Gome search engine marketing Focus Search" fly analysis of the United States Gome use focus search for network marketing, we should remember that I said consumers are more and more picky about the purchase of home appliances, product style and price requirements, at the same time the advent of the Internet in the rapid development, So that more consumer habits in the purchase of home appliances before the Internet search query, Gome is by virtue of this and leveraging force, skillfully grabbed marketing opportunities "home appliances to the countryside" and "old for new" to Gome brought a lot of marketing business opportunities.

In the "Old for the new" policy has not been a substantial publicity, Gome has long been concerned about this opportunity, and in advance with Baidu in-depth marketing communication, do a good job in the early stage of the search materials preparation.

Baidu for the United States to choose a higher degree of active Baidu know platform, carefully build "old for new, Gome brand all know" topic page, from the user to explore the angle of knowledge, comprehensive guide users to understand the old for the new policy.

When users search for new information on the old, in Baidu know the answer to the question page will appear on the right side of Gome to replace the old linked ads, click to enter, you can accurately guide the user to the "old for new, Gome brand Know", at the same time embedded in the United States promotional advertising information, now immediately to the 51 festival holiday, the following figure:

2, in the page problem list will also gome and the old for the new two aspects of the problem to distinguish between the show, so that users can find the answer to the question at a glance.

3, the focus of the page to highlight the highlights of the recommended questions and answers, as well as the right of the Gome brand profile, Gome home appliances Prudential Butler Professional solutions, such as the setting of modules

4, these measures more narrow the distance between the Gome brand and users, really put up a brand and consumer direct dialogue between the bridge, so that Gome brand in the industry to occupy a leading position in the competition.

Of course, this is only my personal insights, welcome to exchange and discussion. Original author: Fei Fei (feather Apprentice) original address: www.sem0571.com first A5, welcome everyone to Pat Bricks, SEO Senior Exchange Group 1,120,968,831 exchanges and communication!