Analysis of good directory optimization How to improve the site page ranking

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Site Directory optimization is only after the homepage of the weight of one of the important pages, then we should be how to use the site's directory to the keyword ranking of the competition it? Now a lot of Webmaster's homepage title is long title is placed a lot of keywords, If you continue to develop others the title of the first page to a few core target keywords so long title is not competitive, and if the user search long tail words or more accurate words come in or the home page, this can not be the first time users want to see the content displayed will increase the rate of the site jump.

To optimize the directory, first we need to know what is a directory?

The difference between directory and navigation

Www.moonseo.net/bbs this belongs to a directory, may also be a navigation, the site above the navigation will set a lot of directories, but some navigation above only a keyword and no corresponding path, so that can not be counted as a directory, the directory must be the corresponding path and its symmetry.

A site has a home page but there are more than one directory, the inner pages we can not guarantee that are included, but we must ensure that each directory is included. Why should each catalogue be included? First of all, each directory will be set corresponding keywords, if you this directory even the most basic included are not the weight? How to keep the keyword ranking? Second, if the directory is not included but the navigation has a link to the directory then it will inherit the weight of the other directory but will not pass the weight (because he does not have the weight can be passed).

How to make catalogs include:

First, the choice of directory keywords

The navigation of any site will contain keywords, general Enterprise Station Navigation directory set to 7~8 reasonable, because the content of the enterprise station is very few, if put too much of the directory will lead to the decentralization of weight and content of the relevance is not high. Directory resources are limited, so we have to select the keywords when the selection must be carefully selected to maximize the use of directory resources.

1. The filling of the target word

The first we choose to have the flow of keywords, traffic is the lifeblood of the site this everyone knows. Could you put the long tail word in the catalogue? Of course, but the premise is the long tail of traffic search words, such as: SEO is what this long tail word, he has a considerable amount of traffic in the Baidu index, but this is the basic common sense of SEO, for search seo technology and SEO tools such as SEO practitioners, If the directory appears in the word they will not be clicked, so a word like this can not be placed in the directory even if there is a lot of traffic.

2. Complete the complement of the key words

For example, you are a dry cleaners to join the industry, after the first filter out a lot of keywords (dozens of or more of the target word), these words must be the directory above put down. And then we're going to analyze these words to make the flow a little bit higher, the competition is not very intense relative to the word left behind, and then we have to consider whether the target words we can provide the project, such as the dry Cleaners price list, the search for a lot of people but our site has no relevant content to give up this kind of words. If there are many more words after three screening, we will classify the remaining words, such as coffee:

Coffee, coffee, coffee beans also belong to coffee, our catalogue should be set coffee powder as a single page in the coffee directory.

Enterprise Station A lot of navigation above all put about us, contact us, news center, etc. these are a waste of navigation resources, users are not interested in these content.

3. Error avoidance

800 or even thousands of index keyword competition is very fierce, most of the peers are using the home page to do rankings and the title appears in the keyword, and we take the inner pages to do such a word ranking, a short period of time can not compete with others. We can have keywords in both headings and directories it is advisable to do so, if only the headings appearing in the TOC are not so undesirable.

Profiteering words and the general Word ranking rules are the same, but these industries are very competitive, so it will lead us to mistakenly think that Baidu has been artificially intervened.

Some people do directory keywords when using pictures to do, add alt attribute in the picture, since think it is perfect. In fact, this is very wrong, the image recognition of the search engine is now very difficult, even with the ALT attribute is difficult to fully identify the meaning of the image expressed, link weight transmission is based on text, Baidu's hypertext algorithm.

About us, contact us these columns cannot be removed, these content can enhance the user's trust, but for keyword ranking is not to create value. If the content is indexed by search engines, then these directories will have weights, if we are not included so he inherited weight but will not pass the weight, a BC if a inside of the 10 pages are included, then a inside of the 10 pages will be transferred to a B C 10 times weight, If B is about us but he is not included, then he only inherits the weight of A,c but cannot deliver, which is why the robots can not be shielded.

How to optimize the number of worthless catalogs, we can increase the introduction of brand words, such as the introduction of our wedding to the good days so naturally joined the brand words for keyword ranking will help. When users look at other pages of the site and do not find information such as enterprise profiles, this will attract them to click.

Second, how to enhance the content of the catalogue

To improve the contents of the collection, then only need to let not be included in the directory is OK, many times our catalog is not included, keyword ranking is not very good.

The reasons that affect the catalog included:

1. Does the title of the catalogue belong to a reasonable

If the title of the first page is a long title, the list of keywords and a lot of time, so that the directory is difficult to include, the directory belongs to the long tail word or the title of the first title duplicate.

2. The duplication of the table of Contents page is too high

Imitate other people's station, others imitate others ' station, so your station directory division and a lot of sites are identical and some webmaster will be the directory too subdivision, such as the Mall class, so it is difficult to all included. This will be done by background statistics which categories are clickable and no clicks can be cut off or merged.

3. The weight of the homepage is too low

For the new station and after the revision of the site, the weight of the home page is very low, the home page and the frequency of spiders are very low, so the directory can not be included in a short period of time, so just need to carry out normal optimization work.

4. The stability of the space,

When your site is not open three days, the directory and the page will be lost, so just to change the space for a very good stability of space, and then stabilize the update and increase the chain can be.

5. Traffic inlet is too single

The chain is basically to do the first page of the link, then the directory page of the portal only through the homepage navigation, or the homepage recommended entrance entry, so that the entrance is too single if not very high PV so it is difficult to be included. How can I tell if there are too few directory page entries to see how often the search engine crawls a directory page through the IIS log?

This article by the Good Day wedding www.hrzhq.com preparation, admin5 First, reprint please specify