Analysis of how the media and the Navy to do the network hype

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Many stationmaster want to carry on an effective network hype, this is basically the most advanced form of network promotion, but the network hype needs a team to plan, packaging and the entire later operation, the whole process is any kind of network promotion form to be big, the cost of investment is also relatively high, but relative to the TV media through the cost of advertising , the cost is relatively low, so many large network companies or more like the network hype this model, there are a number of specialized planning companies can successfully let an obscure ordinary people through their own planning quickly become the network reds, like today's Su Zi purple!

Today's network hype needs the media and the navy to cooperate to be able to succeed, just rely on a certain aspect is difficult to the whole incident to the depth and breadth of the promotion, it can not put the need to promote things from all levels to show more audience! But many people do not understand why the media can easily give those who do not have the reason for the hype to provide a lot of support? In fact, the media also need to browse the volume, need to click, so when there is speculation events, often found in the news value, while some of the hype also with the news media did a good communication, For example, to provide a certain amount of publicity funds to the media, so that the media can naturally grasp the opportunity to promote the depth and breadth of the! Below we will introduce the whole process of speculation!

One: The first hype event to have news value, if there is no news value, then the media in order not to drop their own signboards, the general will not be fuelled, so we plan to hype the event to fully consider whether the event and the recent hot spots have this relevance, these events can have the characteristics of attracting public attention, Only in line with these characteristics, even if not to the media publicity fees, they are more willing to report!

Second: When media coverage is attracted, at this time also need to further in-depth publicity of the incident, such as the combination of events to find contradictions and focus issues, and to create a public discussion, this process needs to play a role, the navy is often a contradiction between the two sides, through a variety of channels, such as popular forum, paste, SNS community and QQ Group, etc., resulting in the vast number of users can also form two factions, resulting in a large number of netizens to participate in it, and then through the discussion of Internet users to extract the mainstream value, and the media completed two publicity reports, and then to some of the places without exposure to carry out breaking, This completes the speculation of the further escalation of events!

Third: After the second step of the speculation will begin to cool down, if an event hype endless, often play a negative role, when the hype after the climax, it will slowly cooling, appropriate to stop, the effect would be better, but also to give everyone to leave a thought!

In the whole network hype process, the role of the media and the Navy is very important, is that they lead the user to participate in it, resulting in speculation effect, so that if there is good media connections and have good skills to assist the speculation of the Army team on the hype planning company is very important!

Usually network hype should have a clear goal, planning phase will be clear we want to hype the target, and how to carry out, and so on, the main content is to improve brand awareness, a product and service promotion, packaging and solve public relations problems, to actively guide the positive factors, the negative factors suppressed. Of course this should be based on specific circumstances, such as some of the use of negative news is famous, this will be another matter! Source: www.98654.com Songyang tea Business Net original A5 first, reprint please keep.