Analysis of how the site to the search engine traffic?

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How to flow to the search engine? This is a topic that every webmaster is very concerned about.

Today we're going to pull this off.

To the search engine to traffic, nothing more than through PPC and SEO these two ways.

PPC and SEO are all through the user in search engine searching for a keyword, and then click to achieve the effect of increasing the number of visitors. Considering the characteristics of PPC burning money, here is mainly to talk about SEO.

The website wants the traffic, must first have the keyword rank, wants the keyword rank, the search engine must have already included the content of the site; want content to be indexed by search engines, the site must have a certain page base for search engines to crawl, want to be search engine crawl, the site must be able to make the spider

On the other hand, it would be simpler to look at the picture.

One, crawling

In the article introducing the principles of search engine, we mentioned that search engines first need to send spiders to collect data. For this step, we can do is to make the spider can smoothly crawl to the site's data information.

1. Robots

Watch your Web site files, through a robot file to screen out some information that does not need spiders to crawl, will naturally improve the spider's crawling efficiency. In addition to the plain text version of the file in the root directory, the robots in Meta also need extra attention.

In addition, the proper use of nofollow tags, will also play a role in improving the spider's crawling efficiency.

2. Loading speed of Web page

Spiders are also a visitor, if your Web site because the server does not give force, code loading too slow, room selection, domain name record, and other factors resulting in web pages can not be loaded or slow, the same will affect the spider's crawling efficiency.

Believe in the emphasis on user experience today, the search engine to give this aspect of the rankings will gradually increase the weight.

3. Website structure

Spiders crawl along the link and crawl the page, if point to your site a few links to a page (form an island of information) or a deeper level (spider breadth First crawl principle), nature will cause spiders miss your site these pages.

This is also a lot of seoer are advocating tree-shaped, flat, network structure of the main reasons.

Ii. included

To include the nature of the content, well, need to add an attribute, search engine can read the content.

1, text content

With regard to the text content this piece, conforms to elaborated the topic, has the readability, the pictorial original nature is the best.

Given the search engine's ability to understand, here's a simple suggestion:

After you have identified the theme of the page, you might want to take a look at the user's point of view of what you would like to know when you see the topic, and then divide the content into 123456 parts and write them separately. This is not only clear, but also easy to search engines can quickly understand the topic described in the article.

2, the Code content

For some cosmetic code (CSS) or functional code (JS), it's better to encapsulate it than to spread out in the source code (think why).

For some content to use the code (IFRAME,FLASH), due to the spider's ability to read, it is best not to put important content in it.

And for the page layout nature of the Code (table, Div), it is best to choose div (page needs to use the exception of the table), table nesting too deep will not use spiders crawl.

3. Some exceptions

For the site included, there are always some exceptions. For example, you also reproduced an article, others included, you are not included.

For this issue, many people will explain this, other people's Web site than your weight high.

In fact, this problem can also be understood from the perspective of information dissemination.

Search engine contains information for the purpose of better spread out, if compared to other people's site more than your ability to spread, then why I do not include his and included you?

Third, keyword ranking

After the collection, you need to consider how to get ranked in search engines.

1, the key words in the content of the layout

This is what should be discussed in the "included".

Keywords in the content of the layout, including in the TKD layout, in the body content of the layout. Of course, you need to have these keywords first.

Summed up, the key words are generally from these three dimensions to expand-guidance to the product of the word, product name, product role.

After the expansion of the screening, will eventually determine the keyword layout to the title as well as the content of the article (according to these keywords, you can also indirectly fine-tune the Web site architecture).

2, outside the chain arrangement

Outside the chain of this piece, emphasis on the point: To do the natural, with the recommended significance of the chain.

For the nature of this block, you can start with the quantity of light outside the root domain, and focus on diversity in the channel of promotion.

Outside the chain form, anchor text, bare chain, text chain can try. What you need to be particularly reminded of is that you pay attention to the content of the text around you, because it becomes the main reference to the meaning of the search engine judgment link.

Iv. Click

Click, will be ranked position, fit, TD writing, trust, and many other aspects of the impact.

1, ranking position on the impact of clicks

No more, a picture above.

2. Other influencing factors

Fit: What users want to see when they search and the fit of the results returned;

Trust degree: User Trust to the site;

NEW: The writing of T and D is enough eye-catching;

Wait a minute.

All right, today's light is here.

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