Analysis of how to allow users to actively consume on the website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Whether it is Amoy station or sales of products of the website, the only goal is to browse your website users to spend money! So many people began to struggle to improve the flow of the site, but also know the importance of the flow conversion rate, so in the operation of the site, on all to enhance the flow and flow conversion rate as the core, But after a period of summary, still found a good thousands of of the traffic, the daily orders are few! What is the reason for the obstruction of turnover?

I think the root cause is the desire to buy, whether the user is through the long tail keyword or accidentally came to your website, by browsing your site can suddenly create the desire to buy, then certainly can improve conversion rate, so this purchase desire is very important, users have the desire to purchase, there is the possibility of active money ! The following author to analyze how to enhance the user's desire to purchase a few elements!

One: Enhance the Professional level of page design

For a website, whether the web design professional will seriously affect a user's desire to buy, in fact, the design of the Web page is equivalent to the decoration of a store, if a decoration chaos or a very messy store will certainly not enhance the user's desire to buy, many users may look at the walk, or even do not look at all, Think of these stores as a passer-by! If the site's web design is also very messy, giving people the feeling is like a spam site, such a Web site design will certainly not let users interested, not to mention, let users take the initiative to pay!

Although there are many free professional templates available on the Internet, these templates if the individual see that is very professional, you can use, but unfortunately, the Internet such a similar template too much, so easy to cause the user's aesthetic fatigue, the Internet template, is not offline brand stores, if too many similar, Only can let the consumer disgust! Naturally there is no way to let users take the initiative to pay!

Second: Products to know how to recommend

If you sell a single product, so as long as the product publicity can be, but if you do is a variety of product sales, such as online decathlon sales model, selling a lot of branded products, then you need to know how to recommend, do not because you like as much as possible to sell all the products, The promotion of each product is recommended, this makes a lot of users are at a loss, because many users come to your site, but also need to see the webmaster to the product of the knowledge and recommended, if it is reasonable, then they will not hesitate to pay, if you are recommended for each product, then they are at a loss. In the end, what products do not pay!

Third: Enhance the visibility and trust of the website

To do this is difficult, need a period of accumulation before the line, on the one hand, increase the strength of internet marketing, starting from the brand publicity, such as doing a good job of SEO optimization site, upgrade the site Baidu rankings, at the same time through the soft Wen to carry out brand and word-of-mouth marketing and so on, On the other hand, by doing a good job site user experience and product after-sales service and the interaction of the site, evaluation system, so that can fundamentally obtain the user's Trust! Through the above methods, coupled with long-term adherence, can be to a certain extent to enhance the visibility and trust of the site!

Do the above three aspects, also not necessarily can realize the user initiative to pay, but also need a lot of details of the auxiliary, such as communication language skills, master certain reading skills, and so on, through the way of persuasion, can finally let users take the initiative to pull out the money! Above content by www.qcrencai.com in Admin5, reprint please keep the URL, thank you!