Analysis of Internet socialization data

The socialization of the Internet can be said to release the creativity of netizens to produce huge amounts of data, such as Facebook, Sina and other platforms have completed the information gathering stage, and how to efficiently use the massive data on the platform, will be the next stage of the Internet development focus. So we're going to provide a communication solution about Internet socialization by introducing the product introduction to the chain of relationships.

Product model

We will introduce the model of relationship chain propagation by step-by-step according to the implementation steps of the product.

Category display

Micro Bo Platform is a comprehensive information platform, we can get all kinds of information on Weibo, but when the information is mixed together, although orderly but appears to be chaotic, then we need to simplify it now, need to make simple. And we classify the information on the microblogging platform it's easy and easy to classify according to news, sports, video, location, and that's what a lot of startups are doing (they're more complicated and they're adding the results of the recommendation engine). In short, after the classification of processing, information has been sorted out at a glance.

Ii. Channel Introduction

We know that the relationship chain is the channel of information transmission, is the platform of micro-BO, the platform relies on the operation of the relationship chain to produce a large number of data, and the data have effective communication power. So not only in the content of the classification, but also to introduce users of the two basic social behavior, comments and forwarding. By the Netizen to decide whether this information is the value of the comment, the value of the forwarding, by netizens to lead the generation of information, leading the spread of information. So what we've seen is a micro-blogging platform that's been heavily organized, because we're pulling out the running mechanism of Weibo, and the results are definitely similar to the master version. Some sites have also been introduced to the comments and forwarding, but their information is still driven by the recommendation engine calculation results, the dissemination of information is still dominated by the recommendation engine, the social behavior of netizens is only embellishment. Such a site can only be a enhanced version of the RSS feed. This is very confusing and suggests a more understanding chain of relationships.

Third, the label system

After the two steps above, we set up the relationship chain framework, and now we need to enrich them. The third characteristic of the relationship chain is that the net friend in the relationship chain has commonness and has one or more common points. Then we can use tags to make them connect and build channels of communication. We take the NBA as the content classification of the label, then subscribe to or view the content of the users, are interested in the NBA, we can through the label NBA, will have this common interest of netizens gathered together to form a topic focus of the relationship circle. They can share everything with each other about the NBA. For users, through the NBA tag, you can quickly find like-minded friends, you can quickly obtain such information, you can make their own comments on this platform, so that more people see. Tags are flexible, such as travel to Hangzhou, you can subscribe to the @ Hangzhou +@ Hotel, then you can receive the account of the hotel Weibo information, and online communication, if you subscribe to the @ location, then become the information platform lbs, @ discount information +@ Food +@ location +@ corporate brand +@ Company Group .... Through the flexible combination of tags, automatic aggregation has a common user, free pairing, to meet the different circumstances of the user information needs. Through the tag system, we can form our own "beautiful say".

Iv. Functional Improvement

This can be based on the needs of netizens, combined with specific characteristics of the industry to improve, such as the inclusion of information management module, cloud storage functions and so on.

After several steps, we take the link channel as the main body of the micro-BO information reorganization, purification of information transmission channels, for bloggers, their information can be quickly received by potential audiences, the dissemination of the target will be more clearly, for the audience, through the channel can quickly get the associated information, Flexible tagging system allows the audience to personalize the information according to their own needs.

Sina's attempt

Sina Weibo development from the mobile client can be seen, micro-bo is the link between the spread of the chain, so its content classification, is the natural channel classification, you can imagine click into the reading category, you can see the rich information about reading, you can ignore the recommendations of the engine calculation results.

According to the content of the label to organize information, can be in the reading, the same location, listening to music users classified together, and get rid of the word of mouth between users of the spread of the restrictions.

Insufficient is, did not establish the label system, cannot use the label to reconstruct the link transmission channel, the label system is not only the reading classification, but also includes the classification which the comment and the forwarding, the label system flaw, to the link transmission channel dissemination effect to be greatly reduced.

By the way, micro-mail, micro-credit based on LBS communication, its link channel is geographically linked, this information channel matching is very strong, can be combined with any other channel of interest, local readers, local music enthusiasts, local radio, has a good scalability, But the existing level of the relationship chain channel has not yet been a large-scale combination of application stage, so the lbs still belong to concubine status, not to the time of the positive, lucky, dispensable lbs let micro-letter not in the relationship between the channel to spend energy. On Weibo, mainly through text, waterfall flow with pictures, Instagram with photos, they want to pay attention to the content of the link in the chain of communication at the same time, to innovate the way to communicate, micro-letter only focus on the innovation of communication methods, with voice, video, text and other ways, the creation of the communication experience they can not match. Micro-letter communication style is also universal, any chain of communication channels, the communication between users need to micro-letter communication, micro-letter can be grafted to any chain of relations, or any relationship chain will gradually have a micro-letter mode of communication.

The next stage of the internet has two ways of development, first of all, the relationship chain communication channel, Sina in the channel to develop its own real-time communication applications, and the other way is the micro-letter and the links between the various channels of integration, integration methods have the combination of lbs and link channel or micro-letter as a functional module embedded relationship chain. Sina has a large number of platform data advantages, can quickly build a multi-category relationship chain channel, this is the other entrepreneurs can not compare the data advantage, the new link channel needs to rebuild the data, such as beautiful said, need to produce a lot of data from scratch, not a day of work, from this perspective, micro-letter is not a level of Sina's opponents. However, the instant communication experience of micro-letter plus lbs can also build a temporary link channel to meet the user situational information needs, so the application situation is also very extensive. Micro-letter and Sina two platform development differences in six months after the gradual appearance of it, the relationship between the arrangement of the link channel needs time.

We have structured the relationship chain channel, the establishment of the information dissemination of the expressway, followed by how to filter the quality of information, so that the quality of information transmission farther and longer, so that the dissemination of the same quality of information of the power of the rapid failure of the transmission, in the solution to this problem, before opening a deserted. Sina by virtue of the platform's content advantage undoubtedly in the development of the relationship chain has an absolute advantage, we want to see how long this advantage can be maintained, what way to break through the content of Sina's monopoly. This is the thing behind the chain of relationships that is far from happening, but this logic deduction is a pleasure. To see the competitive situation of the platform, the way to break the monopoly of Sina content.