Analysis of IT industry who is more sad in winter

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At the end of the hot July, the cold was the subject of the IT people. Along with the winter of the global economy, the core figures of these it circles are using their own ways to motivate businesses and employees to work together for the winter.

The power of an email

Event: How powerful is the language? Language tends to be too pale compared with actual material incentives. No one doubts, however, that Jack Ma, the chairman of Alibaba Group, is an expert at using language. In various occasions, Ma Yun or passionate or humorous speech, has become Alibaba's "signboard."

In the face of the company's winter, Ma Yun once again demonstrated his language ability. This time, he gave all Ali people sent an emotional message. "Our basic judgment on the global economy is that there will be bigger problems and that the economy may enter a recession in the next few years," he said. My view is that the whole economic situation is not optimistic, the survival of many domestic enterprises will face great challenges. The next winter will be longer than you think! Colder! More complicated! ”

In addition, in the letter entitled "Winter Mission", he blushes has "a certain ability to fight" Alibaba is facing a severe test. As a result, he asked his staff not to think too much about the volatility of stock prices, but to shoulder greater responsibilities than ever before, "not only do we not let ourselves down, we also have a responsibility to protect our customers."

Comment: Ma Yun understands the power of language, he is used to using inflammatory language, but in this email, language conveys frankness and determination. In the global economy the big environment worsens. Alibaba's share price suffered a continuous downturn in the moment, MA did not conceal the problem, also did not make a promise, but the enterprise will face the difficulties placed before all staff, thus stimulating staff to tide over the difficulties of determination. In many entrepreneurs, Ma Yun is really a "psychological" experts.

Huawei's Proactive

Event: In the IT industry, when the economic winter is coming, the communications industry is relatively better. With the operator reorganization, the domestic 3G horse, overseas market development, communication industry to see more opportunities. However, Huawei's Ren has a sense of "being in danger".

In ane-mail to Huawei executives, he forwarded a paper from a U.S. magazine entitled "Cisco Prepares for the winter" and attached its own interpretation to the article.

He said: "Cisco today, is our tomorrow." Of course, I'm not trying to motivate people, but to warn people that they are more aware of the hardship and cruelty of market competition than we do. Cisco is smarter than us, and they have already taken steps to the future, and we are more numb. ”

In addition to the perception of the market ahead, Ren is also concerned about peer solutions. He suggested that Cisco, in order to travel through the economic winter, has taken measures to reduce staff business trips, reduce meetings, and senior leaders to travel in first class. All these are worthy of the reference of Huawei.

Comments: The same email, Ma Yun issued to all staff, Ren to some management. Mr Ma's passion is surging and Ren is sharp. In fact, for Ren, he should not have felt the moment of his mind. When Alibaba and small and medium-sized enterprises consider to tide over the difficulties, Huawei is also planning to grow into the world's top 500 companies. For Ren, the purpose of an email may be to cool down the executives who are starting to get hot.

whose clothes are thicker

Event: Huawei is to become the world's top 500 companies, and Lenovo has just squeezed into the world's top 500 this month. But the rankings of 499 are clearly not enough to satisfy Mr Liu and Mr Yang. "When winter comes, who can get through it and see whose clothes are thick," said Mr Yang, after Mr Liu sent Lenovo's comments to get through the economic winter. ”

In explaining the dilemma of Lenovo Development, Yang suggested that the early development of Lenovo, China's production capacity is extremely inadequate, the market is a "hungry" market, is a seller's markets. It is in this market environment, Lenovo Group rapid growth. And now, "Hunger-hungry" market environment no longer, as the world's largest PC market and the most potential market, the Chinese market has become a global major PC manufacturers in the forefront of competition, the PC industry from profiteering to small profit margins.

This year, with the rise of the RMB exchange rate, CPI, global economic slowdown, monetary tightening, the association of Small profits to the world's top 500 to continue to move forward, to overcome these factors, that is, the so-called "run to win the city."

Comments: Yang should be very clear, staring at the world's top 500 of the head of the Chinese enterprises are more, never stop Huawei, and Lenovo's current ranking of 499, it is not insurance. Yang is clearly fully aware of the difficulty. He a "boil" the word, the Lenovo prepared "long-term fight" mentality clearly revealed. Yang has confidence in his "endure", because it seems to him that Lenovo's "winter clothes" are thick enough.